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Management
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluationsJournal of international business studies, 2019-04, Vol.50 (3), p.318-338 [Peer Reviewed Journal]2018 Academy of International Business ;Academy of International Business 2018 ;Copyright Palgrave Macmillan Apr 2019 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-018-0175-3Full text available |
| 2 |
Material Type: Article
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The impact of brand personality on consumer behavior: the role of brand loveJournal of fashion marketing and management, 2019-03, Vol.23 (1), p.30-47 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-07-2018-0091Full text available |
| 3 |
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The brand experience extended model: a meta-analysisThe journal of brand management, 2018-11, Vol.25 (6), p.519-535 [Peer Reviewed Journal]Macmillan Publishers Ltd., part of Springer Nature 2018 ;Copyright Palgrave Macmillan Nov 2018 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-018-0104-6Full text available |
| 4 |
Material Type: Article
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Antecedents and outcomes of brand experience: an empirical studyThe journal of brand management, 2017-10, Vol.24 (5), p.439-452 [Peer Reviewed Journal]Macmillan Publishers Ltd 2017 ;Copyright Palgrave Macmillan Oct 2017 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-017-0040-xFull text available |
| 5 |
Material Type: Article
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Cracking the box or stretching its walls? Exploiting institutional plasticity in Iranian creative advertisingHuman relations (New York), 2022-09, Vol.75 (9), p.1707-1740 [Peer Reviewed Journal]The Author(s) 2021 ;ISSN: 0018-7267 ;EISSN: 1741-282X ;DOI: 10.1177/00187267211015014Digital Resources/Online E-Resources |
| 6 |
Material Type: Article
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Brand personality: theory and dimensionalityThe journal of product & brand management, , Vol.27 (2), p.115-127 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2017-1499Full text available |
| 7 |
Material Type: Article
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The impact of financial performance on the profitability of advertising agencies in the Slovak RepublicStrategic management (Online), 2023-01, Vol.28 (1), p.41-50 [Peer Reviewed Journal]ISSN: 1821-3448 ;EISSN: 2334-6191 ;DOI: 10.5937/StraMan2200025LFull text available |
| 8 |
Material Type: Article
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Competitive advertising strategies for programmatic televisionJournal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.753-775 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Academy of Marketing Science 2019. ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00691-5Full text available |
| 9 |
Material Type: Article
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Multiple identities of a festival: Intended, communicated and perceived brand personality in the social media environmentInternational journal of contemporary hospitality management, 2020-02, Vol.32 (2), p.749-768 [Peer Reviewed Journal]Emerald Publishing Limited 2020 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-11-2018-0937Full text available |
| 10 |
Material Type: Article
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Are Marketers Egoists? A Typological ExplicationJournal of business ethics, 2019-03, Vol.155 (2), p.611-621 [Peer Reviewed Journal]Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3515-5Full text available |
| 11 |
Material Type: Article
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How to achieve true integration: the impact of integrated marketing communication on the client/agency relationshipJournal of marketing management, 2019-02, Vol.35 (3-4), p.231-252 [Peer Reviewed Journal]2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2019 ;ISSN: 0267-257X ;EISSN: 1472-1376 ;DOI: 10.1080/0267257X.2019.1576755Digital Resources/Online E-Resources |
| 12 |
Material Type: Book
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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector1997 Aino Halinen ;ISBN: 9780415146074 ;ISBN: 0415146070 ;EISBN: 0203025512 ;EISBN: 9780203025512 ;EISBN: 9781134758142 ;EISBN: 1134758146 ;EISBN: 9781134758135 ;EISBN: 1134758138 ;EISBN: 9780415146074 ;EISBN: 0415146070 ;DOI: 10.4324/9780203025512 ;OCLC: 70721560Full text available |
| 13 |
Material Type: Article
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“Now I can see”: creative women fight against machismo in Chilean advertisingGender in management, 2022-03, Vol.37 (3), p.405-422 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1754-2413 ;EISSN: 1754-2421 ;DOI: 10.1108/GM-04-2021-0098Full text available |
| 14 |
Material Type: Article
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WHISPERSArkansas business, 2023-06, Vol.40 (23), p.3COPYRIGHT 2023 Journal Publishing, Inc. ;ISSN: 1053-6582Full text available |
| 15 |
Material Type: Article
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WHISPERSArkansas business, 2023-06, Vol.40 (23), p.3COPYRIGHT 2023 Journal Publishing, Inc. ;ISSN: 1053-6582Full text available |
| 16 |
Material Type: Article
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WHISPERSArkansas business, 2023-06, Vol.40 (23), p.3COPYRIGHT 2023 Journal Publishing, Inc. ;ISSN: 1053-6582Full text available |
| 17 |
Material Type: Article
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Eric, Rob, Isaac and middle schoolArkansas Business, 2016-08, Vol.33 (33), p.24COPYRIGHT 2016 Journal Publishing, Inc. ;COPYRIGHT 2016 Journal Publishing, Inc. ;Copyright Arkansas Business Aug 15-Aug 21, 2016 ;ISSN: 1053-6582Full text available |
| 18 |
Material Type: Article
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Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion brandingJournal of fashion marketing and management, 2013-01, Vol.17 (4), p.403-423 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-03-2013-0032Full text available |
| 19 |
Material Type: Article
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Empirical Examination of the Relationship between Supply Chain Effectiveness and a Company’s Overall SuccessAdministrative sciences, 2024-04, Vol.14 (4), p.74 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;2024 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2076-3387 ;EISSN: 2076-3387 ;DOI: 10.3390/admsci14040074Full text available |
| 20 |
Material Type: Article
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Staying on West CapitolArkansas business, 2018-02, Vol.35 (7), p.6COPYRIGHT 2018 Journal Publishing, Inc. ;COPYRIGHT 2018 Journal Publishing, Inc. ;ISSN: 1053-6582Full text available |
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