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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Book Chapter
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Feeling Attached to Symbolic Brands within the Context of Brand TransgressionsBrand Meaning Management, 2015, Vol.12, p.233-256 [Peer Reviewed Journal]2015 Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 9781784419325 ;ISBN: 178441932X ;EISSN: 1944-7035 ;DOI: 10.1108/S1548-643520150000012009Full text available |
| 2 |
Material Type: Book Chapter
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Nothing Matters More to People than People: Brand Meaning and Social RelationshipsBrand Meaning Management, 2015, Vol.12, p.121-149 [Peer Reviewed Journal]2015 Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 9781784419325 ;ISBN: 178441932X ;EISSN: 1944-7035 ;DOI: 10.1108/S1548-643520150000012005Full text available |
| 3 |
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What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand NarrativeBrand Meaning Management, 2015, Vol.12, p.1-27 [Peer Reviewed Journal]2015 Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 9781784419325 ;ISBN: 178441932X ;EISSN: 1944-7035 ;DOI: 10.1108/S1548-643520150000012001Full text available |
| 4 |
Material Type: Book Chapter
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Identification and Attachment in Consumer-Brand RelationshipsBrand Meaning Management, 2015, Vol.12, p.151-174 [Peer Reviewed Journal]2015 Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 9781784419325 ;ISBN: 178441932X ;EISSN: 1944-7035 ;DOI: 10.1108/S1548-643520150000012006Full text available |
| 5 |
Material Type: Book Chapter
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Strategies for Successful Brand Building and Marketing in the Key Emerging MarketsBrand Building and Marketing in Key Emerging Markets, p.251-389 [Peer Reviewed Journal]Springer International Publishing Switzerland 2015 ;ISSN: 2192-8096 ;ISBN: 331919481X ;ISBN: 9783319194813 ;EISSN: 2192-810X ;EISBN: 3319194828 ;EISBN: 9783319194820 ;DOI: 10.1007/978-3-319-19482-0_8Full text available |
| 6 |
Material Type: Book Chapter
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Protest Rhetoric’s Appeal: How Brands as Moral Entrepreneurs Recruit the Media into Moral StrugglesThe Contested Moralities of Markets, 2019, Vol.63, p.151-166Copyright © 2019 Emerald Publishing Limited ;ISSN: 0733-558X ;ISBN: 9781787691209 ;ISBN: 1787691209 ;EISBN: 9781787691193 ;EISBN: 1787691195 ;DOI: 10.1108/S0733-558X20190000063016Full text available |
| 7 |
Material Type: Book Chapter
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Integrated Marketing Communication in B2B2C AreaBeyond Multi-channel Marketing, 2020, p.79-120Copyright © 2020 Emerald Publishing Limited ;ISBN: 1838676864 ;ISBN: 9781838676865 ;EISBN: 9781838676858 ;EISBN: 1838676856 ;DOI: 10.1108/978-1-83867-685-820201009Full text available |
| 8 |
Material Type: Book Chapter
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8 - Brand RiskEnterprise Risk Management, 2016, p.109-1232016 Elsevier Inc. ;ISBN: 9780128006337 ;ISBN: 9780128006764 ;ISBN: 0128006765 ;ISBN: 0128006331 ;DOI: 10.1016/B978-0-12-800633-7.00008-0Full text available |
| 9 |
Material Type: Book Chapter
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Consumer Experience and Experiential Marketing: A Critical ReviewReview of Marketing Research, 2013, Vol.10, p.25-61 [Peer Reviewed Journal]Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 9781781907603 ;ISBN: 1781907609 ;EISSN: 1944-7035 ;EISBN: 9781781907610 ;EISBN: 1781907617 ;DOI: 10.1108/S1548-6435(2013)0000010006Full text available |
| 10 |
Material Type: Book Chapter
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Tools for Wine Differentiation and PositioningWine Positioning, p.93-113 [Peer Reviewed Journal]Springer International Publishing Switzerland 2016 ;ISSN: 2192-8096 ;ISBN: 9783319244792 ;ISBN: 3319244795 ;EISSN: 2192-810X ;EISBN: 9783319244815 ;EISBN: 3319244817 ;DOI: 10.1007/978-3-319-24481-5_7Full text available |
| 11 |
Material Type: Book Chapter
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The Impact of Luxury Brand-Retailer Co-Branding Strategy on Consumers’ Evaluation of Luxury Brand Image: The Case of TaiwanInterdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, 2012, Vol.23, p.67-89Emerald Group Publishing Limited ;ISSN: 1474-7979 ;ISBN: 1781900167 ;ISBN: 9781781900161 ;EISBN: 9781781900178 ;EISBN: 1781900175 ;DOI: 10.1108/S1474-7979(2012)0000023007Full text available |
| 12 |
Material Type: Book Chapter
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Beyond the BRICs: A Closing RemarkBrand Building and Marketing in Key Emerging Markets, p.391-395 [Peer Reviewed Journal]Springer International Publishing Switzerland 2015 ;ISSN: 2192-8096 ;ISBN: 331919481X ;ISBN: 9783319194813 ;EISSN: 2192-810X ;EISBN: 3319194828 ;EISBN: 9783319194820 ;DOI: 10.1007/978-3-319-19482-0_9Full text available |
| 13 |
Material Type: Book Chapter
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Linear versus Step-Function Decision Making: The Moderating Role of Relationship Norms on Consumer Responses to Brand TransgressionsBrand Meaning Management, 2015, Vol.12, p.207-232 [Peer Reviewed Journal]2015 Emerald Group Publishing Limited ;ISSN: 1548-6435 ;ISBN: 9781784419325 ;ISBN: 178441932X ;EISSN: 1944-7035 ;DOI: 10.1108/S1548-643520150000012008Full text available |
| 14 |
Material Type: Book Chapter
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20 Years of Research on Media Brands and Media BrandingHandbook of Media Branding, p.33-49Springer International Publishing Switzerland 2015 ;ISBN: 9783319182353 ;ISBN: 3319182358 ;EISBN: 9783319182360 ;EISBN: 3319182366 ;DOI: 10.1007/978-3-319-18236-0_3Full text available |
| 15 |
Material Type: Book Chapter
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Commonalities and Differences of the Large Emerging MarketsBrand Building and Marketing in Key Emerging Markets, p.31-43 [Peer Reviewed Journal]Springer International Publishing Switzerland 2015 ;ISSN: 2192-8096 ;ISBN: 331919481X ;ISBN: 9783319194813 ;EISSN: 2192-810X ;EISBN: 3319194828 ;EISBN: 9783319194820 ;DOI: 10.1007/978-3-319-19482-0_3Full text available |
| 16 |
Material Type: Book Chapter
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An Empirical Research on Experience Evaluation and Image Promotion of Wuxi Fruit Brand: The Case of the Brand Package of Yangshan Shuimi PeachesCross-Cultural Design. Methods, Practice, and Case Studies, p.138-147 [Peer Reviewed Journal]Springer-Verlag Berlin Heidelberg 2013 ;ISSN: 0302-9743 ;ISBN: 3642391427 ;ISBN: 9783642391422 ;EISSN: 1611-3349 ;EISBN: 3642391435 ;EISBN: 9783642391439 ;DOI: 10.1007/978-3-642-39143-9_16Full text available |
| 17 |
Material Type: Book Chapter
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An Empirical Research on Designing and Promoting the Brand Logo of Yangshan Shuimi Peaches Based on the Theory of Brand ExperienceCross-Cultural Design. Methods, Practice, and Case Studies, p.165-174 [Peer Reviewed Journal]Springer-Verlag Berlin Heidelberg 2013 ;ISSN: 0302-9743 ;ISBN: 3642391427 ;ISBN: 9783642391422 ;EISSN: 1611-3349 ;EISBN: 3642391435 ;EISBN: 9783642391439 ;DOI: 10.1007/978-3-642-39143-9_19Full text available |
| 18 |
Material Type: Book Chapter
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Brand Nostalgia and Consumers Relationships to Luxury Brands : A Continuous and Categorical Moderated Mediation ApproachBrand Nostalgia and Consumers’ Relationships to Luxury Brands: a Continuous and Categorical Moderated Mediation Approach, 2016, p.285-293Distributed under a Creative Commons Attribution 4.0 International License ;DOI: 10.1007/978-3-319-40643-5_21Digital Resources/Online E-Resources |
| 19 |
Material Type: Book Chapter
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Building Market-Based Assets in a Globally Competitive Market: A Longitudinal Study of Automotive BrandsInterdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, 2012, Vol.23, p.3-37Emerald Group Publishing Limited ;ISSN: 1474-7979 ;ISBN: 1781900167 ;ISBN: 9781781900161 ;EISBN: 9781781900178 ;EISBN: 1781900175 ;DOI: 10.1108/S1474-7979(2012)0000023005Full text available |
| 20 |
Material Type: Book Chapter
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Brand Value Creation versus Destruction: The Relationship between Consumers, Marketers, and FinanciersFinance Reconsidered: New Perspectives for a Responsible and Sustainable Finance, 2016, Vol.10, p.245-261Copyright © 2016 Emerald Group Publishing Limited ;ISSN: 2043-9059 ;ISBN: 1785609807 ;ISBN: 9781785609800 ;DOI: 10.1108/S2043-905920160000010030Full text available |
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