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1
New challenges in brand management
New challenges in brand management
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New challenges in brand management

Spanish journal of marketing-ESIC, 2018-12, Vol.22 (3), p.254-271 [Peer Reviewed Journal]

Cleopatra Veloutsou and Elena Delgado-Ballester. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-12-2018-036

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2
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
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Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Spanish journal of marketing-ESIC, 2018-12, Vol.22 (3), p.319-337 [Peer Reviewed Journal]

Raouf Ahmad Rather, Shehnaz Tehseen and Shakir Hussain Parrey. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-06-2018-0030

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3
Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
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Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

European research on management and business economics, 2021-09, Vol.27 (3), p.1-14, Article 100153 [Peer Reviewed Journal]

2021 The Authors ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2021.100153

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4
Antecedents and outcomes of brand pride: moderating role of narcissism
Antecedents and outcomes of brand pride: moderating role of narcissism
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Antecedents and outcomes of brand pride: moderating role of narcissism

Spanish journal of marketing-ESIC, 2023-04, Vol.27 (1), p.98-116 [Peer Reviewed Journal]

Subarna Nandy, Neena Sondhi and Himanshu Joshi ;Subarna Nandy, Neena Sondhi and Himanshu Joshi. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-04-2022-0083

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5
Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales
Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales
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Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales

Spanish journal of marketing-ESIC, 2019-12, Vol.23 (3), p.775-798 [Peer Reviewed Journal]

Miguel Ángelngel Lopez-Lomelí, Joan Llonch-Andreu and Josep Rialp-Criado. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-10-2018-0046

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6
Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty
Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty
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Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

European research on management and business economics, 2022-09, Vol.28 (3), p.1-10, Article 100198 [Peer Reviewed Journal]

2022 The Authors ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2022.100198

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7
Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding
Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding
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Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding

Spanish journal of marketing-ESIC, 2023-11, Vol.27 (3), p.306-323 [Peer Reviewed Journal]

Isaac Cheah, Anwar Sadat Shimul and Min Teah. ;Isaac Cheah, Anwar Sadat Shimul and Min Teah. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-02-2022-0012

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8
Brand authenticity leads to perceived value and brand trust
Brand authenticity leads to perceived value and brand trust
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Brand authenticity leads to perceived value and brand trust

European journal of management and business economics, , Vol.28 (3), p.222-238 [Peer Reviewed Journal]

Asuncion Hernandez-Fernandez and Mathieu Collin Lewis. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-8494 ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-10-2017-0027

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9
Store brands’ purchase intention: Examining the role of perceived quality
Store brands’ purchase intention: Examining the role of perceived quality
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Store brands’ purchase intention: Examining the role of perceived quality

European research on management and business economics, 2017-05, Vol.23 (2), p.90-95 [Peer Reviewed Journal]

2017 AEDEM ;Copyright Academia Europea de Direccion y Economia de la Empresa May/Aug 2017 ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2016.10.001

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10
Impact of green marketing, greenwashing and green confusion on green brand equity
Impact of green marketing, greenwashing and green confusion on green brand equity
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Impact of green marketing, greenwashing and green confusion on green brand equity

Spanish journal of marketing-ESIC, 2023-11, Vol.27 (3), p.286-305 [Peer Reviewed Journal]

Abdul Qayyum, Raja Ahmed Jamil and Amnah Sehar. ;Abdul Qayyum, Raja Ahmed Jamil and Amnah Sehar. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-03-2022-0032

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11
Trust and loyalty in online brand communities
Trust and loyalty in online brand communities
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Trust and loyalty in online brand communities

Spanish journal of marketing-ESIC, 2020-10, Vol.24 (2), p.177-191 [Peer Reviewed Journal]

Rafael Anaya-Sánchez, Rocío Aguilar-Illescas, Sebastián Molinillo and Francisco J. Martínez-López. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-01-2020-0004

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12
Antecedents and consequences of luxury brand engagement in social media
Antecedents and consequences of luxury brand engagement in social media
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Antecedents and consequences of luxury brand engagement in social media

Spanish journal of marketing-ESIC, 2019-09, Vol.23 (2), p.163-183 [Peer Reviewed Journal]

Amélia Brandão, Eva Pinho and Paula Rodrigues. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-11-2018-0052

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13
The impact of perceived CSR on corporate reputation and purchase intention
The impact of perceived CSR on corporate reputation and purchase intention
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The impact of perceived CSR on corporate reputation and purchase intention

European journal of management and business economics, 2019-01, Vol.28 (3), p.206-221 [Peer Reviewed Journal]

Enrique Bianchi, Juan Manuel Bruno and Francisco J. Sarabia-Sanchez. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-8494 ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-12-2017-0068

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14
Mediating model of brand equity and its application
Mediating model of brand equity and its application
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Mediating model of brand equity and its application

Spanish journal of marketing-ESIC, 2019-09, Vol.23 (2), p.295-318 [Peer Reviewed Journal]

Umesh Ramchandra Raut, Prafulla Arjun Pawar, Pedro Quelhas Brito and Gyanendra Singh Sisodia. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-04-2019-0021

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15
Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry
Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry
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Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

European journal of management and business economics, 2021-02, Vol.30 (1), p.18-35 [Peer Reviewed Journal]

Olavo Pinto and Amélia Brandão. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-04-2020-0084

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16
Mapping the Terrain of Public Agri-Food Brands at a Regional Level in Spain: Keys to Build Strong Brands
Mapping the Terrain of Public Agri-Food Brands at a Regional Level in Spain: Keys to Build Strong Brands
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Mapping the Terrain of Public Agri-Food Brands at a Regional Level in Spain: Keys to Build Strong Brands

UCJC business and society review, 2023-06 (77), p.18-55 [Peer Reviewed Journal]

2023. This work is published under https://www.jdb.uzh.ch/id/eprint/27834/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2659-3270 ;DOI: 10.3232/UBR.2023.V20.N2.01

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17
DISEÑO DE TEXTURAS CON PROPIEDADES SENSORIALES UTILIZANDO LA INGENIERÍA KANSEI, PARA EL DESARROLLO DE TABLEROS DE Pinus radiata
DISEÑO DE TEXTURAS CON PROPIEDADES SENSORIALES UTILIZANDO LA INGENIERÍA KANSEI, PARA EL DESARROLLO DE TABLEROS DE Pinus radiata
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DISEÑO DE TEXTURAS CON PROPIEDADES SENSORIALES UTILIZANDO LA INGENIERÍA KANSEI, PARA EL DESARROLLO DE TABLEROS DE Pinus radiata

Interciencia, 2024-02, Vol.49 (2), p.117 [Peer Reviewed Journal]

COPYRIGHT 2024 Interciencia Association ;ISSN: 0378-1844

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18
Proposing a new framework for personal brand positioning
Proposing a new framework for personal brand positioning
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Proposing a new framework for personal brand positioning

European research on management and business economics, 2020, Vol.26 (1), p.45-54 [Peer Reviewed Journal]

2020 AEDEM ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2019.12.002

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19
Customer-based brand equity index of Kurukshetra
Customer-based brand equity index of Kurukshetra
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Customer-based brand equity index of Kurukshetra

Revista de análisis turístico, 2019-06, Vol.26 (1), p.48-61 [Peer Reviewed Journal]

Pooja Rani. ;Pooja Rani. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2254-0644 ;ISSN: 1885-2564 ;EISSN: 2254-0644 ;DOI: 10.1108/JTA-11-2018-0034

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20
Anthropomorphized vs objectified brands: which brand version is more loved?
Anthropomorphized vs objectified brands: which brand version is more loved?
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Anthropomorphized vs objectified brands: which brand version is more loved?

European journal of management and business economics, 2020-06, Vol.29 (2), p.150-165 [Peer Reviewed Journal]

Elena Delgado-Ballester, Mariola Palazón and Jenny Peláez. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-8494 ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-04-2019-0063

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