Results 1 - 20 of 1,615 for All Library Resources
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Ebook Central - Academic Complete
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Book
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Stand Out: Building Brilliant Brands for the World We Live InISBN: 9781951527525 ;ISBN: 1951527526 ;EISBN: 9781951527532 ;EISBN: 1951527534 ;OCLC: 1223092802Full text available |
| 2 |
Material Type: Book
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The Law of Reputation and Brands in the Asia PacificCambridge University Press2012 ;ISBN: 9781107017726 ;ISBN: 1107017726 ;EISBN: 9781139084604 ;EISBN: 1139084607 ;EISBN: 1139340301 ;EISBN: 9781139340304 ;EISBN: 9781107230767 ;EISBN: 1107230764 ;EISBN: 1139334417 ;EISBN: 9781139334419 ;DOI: 10.1017/CBO9781139084604 ;OCLC: 792684363Full text available |
| 3 |
Material Type: Book
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Authentic: The Politics of Ambivalence in a Brand Culture2012 New York University ;ISBN: 9780814787137 ;ISBN: 0814787134 ;ISBN: 0814787150 ;ISBN: 9780814787151 ;ISBN: 0814787142 ;ISBN: 9780814787144 ;EISBN: 0814739377 ;EISBN: 9780814739372 ;EISBN: 0814787150 ;EISBN: 9780814787151 ;DOI: 10.18574/9780814739372 ;OCLC: 811641702 ;LCCallNum: HD69.B7B256 2012Full text available |
| 4 |
Material Type: Book
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Consumer Brand RelationshipsEISBN: 1801177473 ;EISBN: 9781801177474 ;OCLC: 1261366512Full text available |
| 5 |
Material Type: Book
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Behavioral Aspects of Brand ManagementISBN: 9781942585350 ;ISBN: 9781942585435 ;ISBN: 1942585438 ;ISBN: 1942585357 ;EISBN: 9781942585435 ;EISBN: 1942585438 ;OCLC: 1265464682Full text available |
| 6 |
Material Type: Book
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Designing Brand Identity: An Essential Guide for the Whole Branding Team2013 John Wiley & Sons, Incorporated ;ISBN: 1118099206 ;ISBN: 9781118099209 ;ISBN: 1118418743 ;ISBN: 9781118418741 ;EISBN: 1118418743 ;EISBN: 9781118418741 ;OCLC: 823248046Full text available |
| 7 |
Material Type: Book
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Connective Branding: Building Brand Equity in a Demanding World2008 John Wiley & Sons, Incorporated ;ISBN: 0470512407 ;ISBN: 9780470512401 ;ISBN: 9780470740873 ;ISBN: 0470740876 ;EISBN: 0470740876 ;EISBN: 9780470740873 ;EISBN: 0470512407 ;EISBN: 9780470512401 ;OCLC: 649476979 ;LCCallNum: HD69.B7F57Full text available |
| 8 |
Material Type: Book
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Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future Chinahttps://creativecommons.org/licenses/by-nc-nd/4.0/legalcode ;2011 Kelly Tian and Lily Dong ;ISBN: 0415553490 ;ISBN: 9780415553490 ;ISBN: 9780415854627 ;ISBN: 0415854628 ;ISBN: 0203840119 ;ISBN: 9780203840115 ;EISBN: 1136889353 ;EISBN: 0203840119 ;EISBN: 9780203840115 ;EISBN: 9781136889356 ;EISBN: 1136889361 ;EISBN: 9781136889363 ;EISBN: 1136889337 ;EISBN: 9781136889332 ;DOI: 10.4324/9780203840115 ;OCLC: OCN: 701703716 ;OCLC: 701703716Full text available |
| 9 |
Material Type: Book
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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media MarketsCopyright © 2006 by Lawrence Erlbaum Associates, Inc. ;ISBN: 0805848126 ;ISBN: 9780805862119 ;ISBN: 0805862110 ;ISBN: 9780805848120 ;EISBN: 9781135617141 ;EISBN: 1410617408 ;EISBN: 1135617147 ;EISBN: 9781410617408 ;EISBN: 0805848126 ;EISBN: 9781135617134 ;EISBN: 1135617139 ;EISBN: 9780805848120 ;DOI: 10.4324/9781410617408 ;OCLC: 742296571Full text available |
| 10 |
Material Type: Book
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Brands and Brand Management under Threat in an Age of Fake NewsEISBN: 9781839829093 ;EISBN: 1839829095 ;OCLC: 1152053534Full text available |
| 11 |
Material Type: Book
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Fake Stuff: China and the Rise of Counterfeit Goods2011 Taylor & Francis ;ISBN: 0415883032 ;ISBN: 9780415883023 ;ISBN: 0415883024 ;ISBN: 9780415883030 ;EISBN: 0203829751 ;EISBN: 9780203829752 ;EISBN: 9781136817540 ;EISBN: 1136817549 ;EISBN: 9780415883023 ;EISBN: 9781136817533 ;EISBN: 0415883024 ;EISBN: 1136817530 ;DOI: 10.4324/9780203829752 ;OCLC: 706711395Full text available |
| 12 |
Material Type: Book
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Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved BrandISBN: 0470725249 ;ISBN: 9780470725245 ;EISBN: 9780470753712 ;EISBN: 0470753714 ;EISBN: 9781119995050 ;EISBN: 1119995051 ;OCLC: 608624354 ;LCCallNum: HD9011.9.C3 B73 2008ebFull text available |
| 13 |
Material Type: Book
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Methods for Assessing Brand Value: A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator modelISBN: 9783836658720 ;ISBN: 3836658720 ;EISBN: 3836608723 ;EISBN: 9783836608725 ;OCLC: 694343273Full text available |
| 14 |
Material Type: Book
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Building Competitiveness in Africa's Agriculture: A Guide to Value Chain Concepts and ApplicationsThe International Bank for Reconstruction and Development / The World Bank 2009 ;CC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World Bank ;ISBN: 0821379526 ;ISBN: 9780821379523 ;EISBN: 9780821379646 ;EISBN: 082137964X ;DOI: 10.1596/978-0-8213-7952-3 ;OCLC: 593219399Full text available |
| 15 |
Material Type: Book
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Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workoutISBN: 0470862114 ;ISBN: 9780470862117 ;EISBN: 0470862122 ;EISBN: 9780470862124Full text available |
| 16 |
Material Type: Book
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Consumer-Brand Relationships: Theory and practice2012 Susan Fournier, Michael Breazeale, and Marc Fetscherin ;ISBN: 0415783038 ;ISBN: 9780415783132 ;ISBN: 9780415783033 ;ISBN: 0415783135 ;EISBN: 1136470980 ;EISBN: 9781136470974 ;EISBN: 0203128796 ;EISBN: 1136470972 ;EISBN: 9780203128794 ;EISBN: 9781136470981 ;EISBN: 0415783038 ;EISBN: 9780415783033 ;DOI: 10.4324/9780203128794 ;OCLC: 798532416Full text available |
| 17 |
Material Type: Book
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Brand Wars: Combat Strategies for Indian BrandsISBN: 9354790666 ;ISBN: 9789354790669 ;EISBN: 9789354790744 ;EISBN: 9354790747 ;OCLC: 1267764601Full text available |
| 18 |
Material Type: Book
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Product ExperienceISBN: 008045089X ;ISBN: 9780080450896 ;EISBN: 0080556787 ;EISBN: 9780080556789 ;DOI: 10.1016/B978-0-08-045089-6.X5001-1 ;OCLC: 476128360Full text available |
| 19 |
Material Type: Book
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Brand Identity Factors: Developing a Successful Islamic BrandISBN: 3954890232 ;ISBN: 9783954890231 ;EISBN: 3954895234 ;EISBN: 9783954895236 ;OCLC: 854977183Full text available |
| 20 |
Material Type: Book
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Trademarks, Brands, and Competitiveness2010 selection and editorial matter, Teresa da Silva Lopes & Paul Duguid; Individual chapters, the contributors This edition published in the Taylor & Francis e-Library, 2010. ;ISBN: 9780415776936 ;ISBN: 0415776937 ;ISBN: 041563573X ;ISBN: 9780415635738 ;EISBN: 9780203861981 ;EISBN: 1135177333 ;EISBN: 0203861981 ;EISBN: 9781135177331 ;EISBN: 9780415776936 ;EISBN: 9781135177324 ;EISBN: 1135177325 ;EISBN: 0415776937 ;DOI: 10.4324/9780203861981 ;OCLC: 609418816Full text available |
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