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1
Antecedents of Green Brand Equity: An Integrated Approach
Antecedents of Green Brand Equity: An Integrated Approach
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Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJ

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2
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365

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3
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
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Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.589-609 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0443-8 ;CODEN: JAMSDE

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4
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
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Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

European journal of marketing, 2021-04, Vol.55 (4), p.969-994 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0290

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5
Brand engagement without brand ownership: a case of non-brand owner community members
Brand engagement without brand ownership: a case of non-brand owner community members
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Brand engagement without brand ownership: a case of non-brand owner community members

The journal of product & brand management, 2019-03, Vol.28 (2), p.216-230 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1840

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6
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
The impacts of brand experiences on brand loyalty: mediators of brand love and trust
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The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management decision, 2017-01, Vol.55 (5), p.915-934 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-10-2015-0465

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7
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits
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Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits

Journal of business ethics, 2019-01, Vol.154 (2), p.441-459 [Peer Reviewed Journal]

Springer Nature B.V. 2019 ;Springer Science+Business Media Dordrecht 2017 ;Journal of Business Ethics is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-017-3455-0

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8
What Makes Restaurant Employees Become Brand Citizens?
What Makes Restaurant Employees Become Brand Citizens?
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What Makes Restaurant Employees Become Brand Citizens?

Social behavior and personality, 2022-06, Vol.50 (6), p.87-95 [Peer Reviewed Journal]

Copyright Scientific Journal Publishers Ltd 2022 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.11575

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9
Brands and Branding: Research Findings and Future Priorities
Brands and Branding: Research Findings and Future Priorities
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Brands and Branding: Research Findings and Future Priorities

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.740-759 [Peer Reviewed Journal]

Copyright 2006 INFORMS ;COPYRIGHT 2006 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Nov/Dec 2006 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1050.0153 ;CODEN: MARSE5

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10
The effects of green brand equity on green word of mouth: the mediating roles of three green factors
The effects of green brand equity on green word of mouth: the mediating roles of three green factors
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The effects of green brand equity on green word of mouth: the mediating roles of three green factors

The Journal of business & industrial marketing, 2022-01, Vol.37 (2), p.294-308 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-03-2020-0166

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11
Brand experience and brand loyalty: is it a matter of emotions?
Brand experience and brand loyalty: is it a matter of emotions?
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Brand experience and brand loyalty: is it a matter of emotions?

Asia Pacific journal of marketing and logistics, 2021-03, Vol.33 (4), p.1033-1051 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2019-0669

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12
Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship
Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship
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Associations among in-store music, and a store's brand equity, brand engagement, and brand relationship

Social behavior and personality, 2023-12, Vol.51 (12), p.1-8 [Peer Reviewed Journal]

COPYRIGHT 2023 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2023 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12737

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13
Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity
Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity
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Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity

Journal of business ethics, 2017-09, Vol.144 (3), p.661-676 [Peer Reviewed Journal]

Springer Science+Business Media B.V. 2017 ;Springer Science+Business Media Dordrecht 2015 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2855-2

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14
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
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The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

Asia Pacific journal of marketing and logistics, 2020-04, Vol.32 (3), p.695-720 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2019-0262

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15
Brand communities’ relational outcomes, through brand love
Brand communities’ relational outcomes, through brand love
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Brand communities’ relational outcomes, through brand love

The journal of product & brand management, 2019-03, Vol.28 (2), p.154-165 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-09-2017-1593

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16
Consumer engagement in online brand communities: a solicitation of congruity theory
Consumer engagement in online brand communities: a solicitation of congruity theory
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Consumer engagement in online brand communities: a solicitation of congruity theory

Internet research, 2018-01, Vol.28 (1), p.23-45 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-09-2016-0279

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17
A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty
A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty
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A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty

Journal of business ethics, 2017-02, Vol.140 (3), p.523-536 [Peer Reviewed Journal]

Springer Science+Business Media Dordrecht 2017 ;Springer Science+Business Media Dordrecht 2015 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2672-7 ;CODEN: JBUEDJ

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18
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
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Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector

British food journal (1966), 2021-12, Vol.123 (13), p.221-240 [Peer Reviewed Journal]

Pantea Foroudi, Maria Palazzo and Asfia Sultana ;Pantea Foroudi, Maria Palazzo and Asfia Sultana. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-11-2020-1008

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19
Examining the antecedents and consequences of brand experience dimensions: implications for branding strategy
Examining the antecedents and consequences of brand experience dimensions: implications for branding strategy
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Article 		Add to My Research

Examining the antecedents and consequences of brand experience dimensions: implications for branding strategy

Journal of Asia business studies, 2020-06, Vol.14 (4), p.505-524 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1558-7894 ;EISSN: 1559-2243 ;DOI: 10.1108/JABS-01-2019-0020

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20
Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods
Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods
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Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods

Journal of Islamic marketing, 2021-01, Vol.12 (9), p.1820-1834 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-02-2020-0056

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