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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Conference Proceeding
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Simple or Complex Logos? The Impact of Logo Complexity on the Brand PerceptionAdvances in Consumer Research, 2022, Vol.50, p.222 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
| 2 |
Material Type: Conference Proceeding
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Winery Word of Mouth: The Role of Brand Prestige, Brand Credibility and Wine ExperienceInternational Conference on Tourism Research, 2022, p.387-XIX [Peer Reviewed Journal]Copyright Academic Conferences International Limited May 2022 ;ISSN: 2516-3612Full text available |
| 3 |
Material Type: Conference Proceeding
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The Employee Brand Behaviour as a Driver to Convey the Museum Brand IdentityInternational Conference on Tourism Research, 2021, p.237-XIII [Peer Reviewed Journal]Copyright Academic Conferences International Limited May 2021 ;ISSN: 2516-3612 ;DOI: 10.34190/IRT.21.021Full text available |
| 4 |
Material Type: Conference Proceeding
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The Impact of Visual Content Entropy on Perceived Brand Status - G3Advances in Consumer Research, 2022, Vol.50, p.797 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
| 5 |
Material Type: Conference Proceeding
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The Future of Brand Awareness and Brand Loyalty on Travel AgenciesInternational Conference on Tourism Research, 2022, p.379-XIX [Peer Reviewed Journal]Copyright Academic Conferences International Limited May 2022 ;ISSN: 2516-3612Full text available |
| 6 |
Material Type: Conference Proceeding
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The Role of Power Distance Belief in Consumers' Preference for Brand Logo DesignsAdvances in Consumer Research, 2019, Vol.47, p.905 [Peer Reviewed Journal]Copyright Association for Consumer Research 2019 ;ISSN: 0098-9258Full text available |
| 7 |
Material Type: Conference Proceeding
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I Desire a Brand When I See the Standard: How to Communicate Brand RejectionAdvances in Consumer Research, 2019, Vol.47, p.917 [Peer Reviewed Journal]Copyright Association for Consumer Research 2019 ;ISSN: 0098-9258Full text available |
| 8 |
Material Type: Conference Proceeding
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The Moderating Role of Uncertainty Avoidance on Consumer Brand Engagement and Band Loyalty in Virtual Brand CommunitiesE3S Web of Conferences, 2023, Vol.409, p.06016 [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2555-0403 ;EISSN: 2267-1242 ;DOI: 10.1051/e3sconf/202340906016Full text available |
| 9 |
Material Type: Conference Proceeding
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Neutrality is Complicit: Effect of Political Ideology on Neutral Brand PreferenceAdvances in Consumer Research, 2022, Vol.50, p.231 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
| 10 |
Material Type: Conference Proceeding
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Snimex for Nasal Congestion: Phonaesthemic Brand Name PrimingAdvances in Consumer Research, 2022, Vol.50, p.320 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
| 11 |
Material Type: Conference Proceeding
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Multi-Product Brand Extensions Evaluations Vary with Consumers' Implicit Theories of PersonalityAdvances in Consumer Research, 2022, Vol.50, p.262 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
| 12 |
Material Type: Conference Proceeding
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"More the Merrier? Or Do Too Many Cooks Spoil the Broth?" Effects of Plural Brand Names on Brand AttitudeAdvances in Consumer Research, 2022, Vol.50, p.314 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
| 13 |
Material Type: Conference Proceeding
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Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant SectorInternational Conference on Tourism Research, 2022, p.150-XVI [Peer Reviewed Journal]Copyright Academic Conferences International Limited May 2022 ;ISSN: 2516-3612Full text available |
| 14 |
Material Type: Conference Proceeding
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Women'S Attitudes Toward Sexual Objectification in Brands: a Political Ideology PerspectiveAdvances in Consumer Research, 2021, Vol.49, p.231 [Peer Reviewed Journal]Copyright Association for Consumer Research 2021 ;ISSN: 0098-9258Full text available |
| 15 |
Material Type: Conference Proceeding
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Consumers' Support for Small Brands through Positive Electronic Word of MouthAdvances in Consumer Research, 2022, Vol.50, p.119 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
| 16 |
Material Type: Conference Proceeding
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Functional Similarity: How Consumption Goals Improve Brand Imitation EvaluationAdvances in Consumer Research, 2022, Vol.50, p.288 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
| 17 |
Material Type: Conference Proceeding
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Brand IconicityAdvances in Consumer Research, 2022, Vol.50, p.386 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
| 18 |
Material Type: Conference Proceeding
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Branding the Past: Constructing Brand'S HeritageAdvances in Consumer Research, 2020, Vol.48, p.610 [Peer Reviewed Journal]Copyright Association for Consumer Research 2020 ;ISSN: 0098-9258Full text available |
| 19 |
Material Type: Conference Proceeding
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Dimensions of Believability of Brand News: an Exploratory StudyAdvances in Consumer Research, 2020, Vol.48, p.1222 [Peer Reviewed Journal]Copyright Association for Consumer Research 2020 ;ISSN: 0098-9258Full text available |
| 20 |
Material Type: Conference Proceeding
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Brand Extension Failure and Parent Brand Penalty: the Role of Implicit TheoriesAdvances in Consumer Research, 2020, Vol.48, p.851 [Peer Reviewed Journal]Copyright Association for Consumer Research 2020 ;ISSN: 0098-9258Full text available |
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