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1
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances
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Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances

Journal of the Academy of Marketing Science, 2024-03, Vol.52 (2), p.449-469 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00957-z

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2
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
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Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism

The journal of brand management, 2024-03, Vol.31 (2), p.168-192 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00326-9

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3
Brand love: conceptual and empirical investigation of a holistic causal model
Brand love: conceptual and empirical investigation of a holistic causal model
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Brand love: conceptual and empirical investigation of a holistic causal model

The journal of brand management, 2021-11, Vol.28 (6), p.609-642 [Peer Reviewed Journal]

The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1479-1803 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-021-00237-7

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4
The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective
The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective
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The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective

The journal of brand management, 2024-05, Vol.31 (3), p.293-309 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00342-9

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5
Immunizing customers against negative brand-related information
Immunizing customers against negative brand-related information
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Immunizing customers against negative brand-related information

Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.140-163 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00929-3

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6
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
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Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey

Journal of the Academy of Marketing Science, 2019-03, Vol.47 (2), p.308-327 [Peer Reviewed Journal]

The Author(s) 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. © 2018. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0594-5

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7
The impact on audience media brand choice using media brands uniqueness phenomenon
The impact on audience media brand choice using media brands uniqueness phenomenon
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The impact on audience media brand choice using media brands uniqueness phenomenon

Journal of open innovation, 2022-09, Vol.8 (3), p.1-30, Article 128 [Peer Reviewed Journal]

2022 the authors. ;2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.3390/joitmc8030128

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8
Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image
Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image
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Brand authenticity influence on young adults’ luxury sneakers brand preference: the mediating role of brand image

Future business journal, 2024-12, Vol.10 (1), p.33-14 [Peer Reviewed Journal]

The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2314-7202 ;EISSN: 2314-7210 ;DOI: 10.1186/s43093-024-00312-w

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9
Importance of news media branding in a contemporary media environment
Importance of news media branding in a contemporary media environment
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Importance of news media branding in a contemporary media environment

Journal of open innovation, 2023-09, Vol.9 (3), p.100117, Article 100117 [Peer Reviewed Journal]

ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.1016/j.joitmc.2023.100117

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10
It’s all about the brand: place brand credibility, place attachment, and consumer loyalty
It’s all about the brand: place brand credibility, place attachment, and consumer loyalty
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It’s all about the brand: place brand credibility, place attachment, and consumer loyalty

The journal of brand management, 2021-05, Vol.28 (3), p.291-301 [Peer Reviewed Journal]

The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00229-z

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11
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
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The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation

Journal of the Academy of Marketing Science, 2022, Vol.50 (1), p.67-84 [Peer Reviewed Journal]

The Author(s) 2021 ;COPYRIGHT 2022 Springer ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00790-2

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12
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
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Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands

Information systems frontiers, 2023-04, Vol.25 (2), p.795-817 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1387-3326 ;EISSN: 1572-9419 ;DOI: 10.1007/s10796-022-10264-7

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13
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
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The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries

Current psychology (New Brunswick, N.J.), 2023-05, Vol.42 (15), p.12711-12727 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. ;COPYRIGHT 2023 Springer ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1046-1310 ;EISSN: 1936-4733 ;DOI: 10.1007/s12144-021-02656-w ;PMID: 35035183

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14
The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
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The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon

Journal of open innovation, 2022-07, Vol.8 (128), p.128 [Peer Reviewed Journal]

EISSN: 2199-8531 ;DOI: 10.3390/joitmc8030128

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15
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
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Once they’ve been there, they like to share: capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores

Journal of the Academy of Marketing Science, 2023-11, Vol.51 (6), p.1284-1304 [Peer Reviewed Journal]

The Author(s) 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00861-y

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16
Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
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Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

The journal of brand management, 2021-07, Vol.28 (4), p.429-445 [Peer Reviewed Journal]

The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1479-1803 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-021-00236-8

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17
Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions
Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions
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Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

International journal of corporate social responsibility, 2024-12, Vol.9 (1), p.1-39, Article 1 [Peer Reviewed Journal]

The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2366-0066 ;EISSN: 2366-0074 ;DOI: 10.1186/s40991-023-00085-5

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18
Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
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Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands

The journal of brand management, 2016-01, Vol.23 (1), p.67-88 [Peer Reviewed Journal]

The Author(s) 2016 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2015.48

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19
The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It
The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It
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The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It

The journal of brand management, 2024-03, Vol.31 (2), p.126-139 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00340-x

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20
Effects of branded health messages on e-cigarette attitudes, intentions, and behaviors: a longitudinal study among youth and young adults
Effects of branded health messages on e-cigarette attitudes, intentions, and behaviors: a longitudinal study among youth and young adults
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Effects of branded health messages on e-cigarette attitudes, intentions, and behaviors: a longitudinal study among youth and young adults

BMC public health, 2021-06, Vol.21 (1), p.1-1144, Article 1144 [Peer Reviewed Journal]

COPYRIGHT 2021 BioMed Central Ltd. ;2021. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2021 ;ISSN: 1471-2458 ;EISSN: 1471-2458 ;DOI: 10.1186/s12889-021-11092-1 ;PMID: 34130636

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