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1
When and how brands affect importance of product attributes in consumer decision process
When and how brands affect importance of product attributes in consumer decision process
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When and how brands affect importance of product attributes in consumer decision process

European journal of marketing, 2022-12, Vol.56 (13), p.1-25 [Peer Reviewed Journal]

Hyun Young Park and Sue Ryung Chang. ;Hyun Young Park and Sue Ryung Chang. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2020-0650

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2
Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
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Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities

European journal of marketing, 2018-03, Vol.52 (3/4), p.656-682 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2016-0081

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3
E-consumer behaviour
E-consumer behaviour
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E-consumer behaviour

European journal of marketing, 2009-09, Vol.43 (9/10), p.1121-1139 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560910976393

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4
Insight into the motivation of selfie postings: impression management and self-esteem
Insight into the motivation of selfie postings: impression management and self-esteem
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Insight into the motivation of selfie postings: impression management and self-esteem

European journal of marketing, 2016-01, Vol.50 (9/10), p.1879-1892 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2015-0502

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5
Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory
Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory
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Causes and consequences of emotions on consumer behaviour: A review and integrative cognitive appraisal theory

European journal of marketing, 2007-01, Vol.41 (5/6), p.487-511 [Peer Reviewed Journal]

Copyright Emerald Group Publishing Limited 2007 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560710737570

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6
Authenticity in branding – exploring antecedents and consequences of brand authenticity
Authenticity in branding – exploring antecedents and consequences of brand authenticity
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Authenticity in branding – exploring antecedents and consequences of brand authenticity

European journal of marketing, 2017-01, Vol.51 (2), p.324-348 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2014-0633

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7
Obese customers’ fitness goal disclosure on social media: exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Obese customers’ fitness goal disclosure on social media: exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
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Obese customers’ fitness goal disclosure on social media: exploring weight-loss image sharing on emotions and healthy lifestyle aspirations

European journal of marketing, 2022-11, Vol.56 (11), p.3138-3167 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2021-0518

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8
Seeking sustainable futures in marketing and consumer research
Seeking sustainable futures in marketing and consumer research
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Seeking sustainable futures in marketing and consumer research

European journal of marketing, 2020-12, Vol.54 (11), p.2911-2939 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2019-0144

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9
Consumer emotional brand attachment with social media brands and social media brand equity
Consumer emotional brand attachment with social media brands and social media brand equity
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Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511

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10
Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat
Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat
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Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat

European journal of marketing, 2020-04, Vol.54 (4), p.671-690 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2018-0206

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11
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications
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Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

European journal of marketing, 2018-06, Vol.52 (7/8), p.1387-1411 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2016-0665

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12
Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles
Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles
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Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

European journal of marketing, 2018-04, Vol.52 (5/6), p.1185-1202 [Peer Reviewed Journal]

Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2016-0566

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13
The effects of authentic and hubristic pride on indulgence
The effects of authentic and hubristic pride on indulgence
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The effects of authentic and hubristic pride on indulgence

European journal of marketing, 2022-11, Vol.56 (12), p.3249-3271 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2020-0388

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14
The influence of consumer religiosity on responses to rational and emotional ad appeals
The influence of consumer religiosity on responses to rational and emotional ad appeals
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The influence of consumer religiosity on responses to rational and emotional ad appeals

European journal of marketing, 2023-01, Vol.57 (1), p.185-201 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2021-0221

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15
The temperature dimension of emotions
The temperature dimension of emotions
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The temperature dimension of emotions

European journal of marketing, 2022-10, Vol.56 (8), p.2172-2215 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2020-0237

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16
Applying EEG in consumer neuroscience
Applying EEG in consumer neuroscience
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Applying EEG in consumer neuroscience

European journal of marketing, 2018-02, Vol.52 (1/2), p.66-91 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2016-0805

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17
“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention
“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention
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“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention

European journal of marketing, 2022-06, Vol.56 (6), p.1684-1720 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;ISSN: 1758-7123 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2019-0942

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18
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration
Encouraging product reuse and upcycling via creativity priming, imagination and inspiration
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Encouraging product reuse and upcycling via creativity priming, imagination and inspiration

European journal of marketing, 2022-07, Vol.56 (7), p.1956-1984 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2020-0442

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19
Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions
Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions
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Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions

European journal of marketing, 2018-10, Vol.52 (9/10), p.2075-2104 [Peer Reviewed Journal]

Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2017-0576

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20
When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment
When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment
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When do digital calorie counters reduce numeracy bias in grocery shopping? Evidence from an online experiment

European journal of marketing, 2022-11, Vol.56 (11), p.2928-2958 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2021-0420

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