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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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How Hand Proximity Impacts Consumer Responses to a Persuasive CommunicationPsychology & marketing, 2016-02, Vol.33 (2), p.135-149 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20860Full text available |
| 2 |
Material Type: Article
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Creating ethical brands: the role of brand name on consumer perceived ethicalityMarketing letters, 2017-09, Vol.28 (3), p.411-422 [Peer Reviewed Journal]Springer Science+Business Media, LLC 2017 ;Springer Science+Business Media New York 2017 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-017-9424-7Full text available |
| 3 |
Material Type: Article
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"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored EventsJournal of advertising, 2003-10, Vol.32 (3), p.19-30 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2003 ;Copyright 2003 American Academy of Advertising ;Copyright American Academy of Advertising Fall 2003 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2003.10639139 ;CODEN: JOADD7Full text available |
| 4 |
Material Type: Article
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Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product InformationJournal of marketing research, 1993-05, Vol.30 (2), p.204-219 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association May 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000206 ;CODEN: JMKRAEFull text available |
| 5 |
Material Type: Article
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Price Perceptions and Consumer Shopping Behavior: A Field StudyJournal of marketing research, 1993-05, Vol.30 (2), p.234-245 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association May 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000208 ;CODEN: JMKRAEFull text available |
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