Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as ModeratorKhazanah Sosial, 2022-10, Vol.4 (4), p.636-649 [Peer Reviewed Journal]ISSN: 2715-8071 ;EISSN: 2715-8071 ;DOI: 10.15575/ks.v4i4.20238Full text available |
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Material Type: Article
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Exploring relationship between value perception and luxury purchase intention: A case of Indian millennialsJournal of fashion marketing and management, 2019-09, Vol.23 (4), p.414-439 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-10-2018-0133Full text available |
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3 |
Material Type: Article
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Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase IntentionFoods, 2022-03, Vol.11 (7), p.978 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods11070978 ;PMID: 35407066Full text available |
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Material Type: Article
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Study of Young Indonesian's Psychological Attitude and Purchase Intention toward Slow FashionRevista argentina de clínica psicológica, 2021-01, Vol.30 (1), p.553Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.2052Full text available |
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Material Type: Article
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The role of betrayal in the response to value and performance brand crisisMarketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7Full text available |
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Material Type: Article
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What kind of product does the person who feel nostalgia buy? Examine the effect of product typesGlobal Business and Finance Review, 2019, 24(3), , pp.43-50 [Peer Reviewed Journal]2019. This work is licensed under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2384-1648 ;ISSN: 1088-6931 ;EISSN: 2384-1648 ;DOI: 10.17549/gbfr.2019.24.3.43Full text available |
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7 |
Material Type: Article
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Waiting in line at a fashion store: psychological and emotional responsesFashion and Textiles, 2014, 1(1), , pp.1-14 [Peer Reviewed Journal]Park et al.; licensee springer. 2014. This article is published under license to BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License ( ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. ;The Author(s) 2014 ;ISSN: 2198-0802 ;EISSN: 2198-0802 ;DOI: 10.1186/s40691-014-0021-6Full text available |
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8 |
Material Type: Article
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What kind of video gamer are you?The Journal of consumer marketing, 2019-02, Vol.36 (1), p.218-227 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2017-2249Full text available |
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9 |
Material Type: Article
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Be rational or be emotional: advertising appeals, service types and consumer responsesEuropean journal of marketing, 2014-01, Vol.48 (11/12), p.2105-2126 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2012-0613Full text available |
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10 |
Material Type: Article
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Purchase Intentions of Women Shoppers towards Discretionary Expenditure Products during Recession -An Exploratory StudyDrishtikon : a management journal, 2009-01, Vol.1 (1), p.61Copyright Publishing India Group 2009 ;ISSN: 0975-7422 ;EISSN: 0975-7848Full text available |
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11 |
Material Type: Article
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Het effect van monologen en dialogen in radioreclameTijdschrift voor taalbeheersing (Assen), 2019-04, Vol.41 (1), p.189-201 [Peer Reviewed Journal]2019 Amsterdam University Press ;ISSN: 1573-9775 ;EISSN: 2352-1236 ;DOI: 10.5117/TVT2019.1.013.MEURFull text available |
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12 |
Material Type: Article
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Functional Beverages in Selected Countries of Asia Pacific Region: A ReviewBeverages (Basel), 2020-06, Vol.6 (2), p.21 [Peer Reviewed Journal]2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2306-5710 ;EISSN: 2306-5710 ;DOI: 10.3390/beverages6020021Full text available |
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13 |
Material Type: Article
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Transaction utility effects when quality is uncertainJournal of the Academy of Marketing Science, 1997, Vol.25 (1), p.45-55 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Winter 1997 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02894508 ;CODEN: JAMSDEFull text available |
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14 |
Material Type: Article
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Wat is de modererende invloed van milieubetrokkenheid op de effectiviteit van visuele versus tekstuele groene labels?Tijdschrift voor communicatiewetenschap, 2018, Vol.46 (4), p.299-365 [Peer Reviewed Journal]Copyright Boom Uitgevers Den Haag 2018 ;ISSN: 1384-6930 ;EISSN: 1875-7286 ;DOI: 10.5117/2018.046.004.004Full text available |
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15 |
Material Type: Article
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Women consumers in the China cosmetic surgery marketJournal of the International Academy for Case Studies, 2011-11, Vol.17 (8), p.73 [Peer Reviewed Journal]COPYRIGHT 2011 Jordan Whitney Enterprises, Inc. ;Copyright The DreamCatchers Group, LLC 2011 ;ISSN: 1078-4950 ;EISSN: 1532-5822Full text available |
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16 |
Material Type: Article
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Are Consumers More Willing to Pay for Digital Items in Mobile Applications? Consumer Attitudes toward Virtual GoodsPacific Asia journal of the Association for Information Systems, 2018-01, Vol.9 (4), p.51-64Copyright Association for Information Systems Jan 2018 ;ISSN: 1943-7544 ;ISSN: 1943-7536 ;EISSN: 1943-7544 ;DOI: 10.17705/1pais.09403Full text available |
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17 |
Material Type: Article
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Influencers on Social Media as References: Understanding the Importance of Parasocial RelationshipsSustainability (Basel, Switzerland), 2021-10, Vol.13 (19), p.10919 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su131910919Full text available |
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18 |
Material Type: Article
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Singlemedium- versus multimediacampagnes: Invloed op impliciet versus expliciet geheugen, merkattitude en aankoopintentieTijdschrift voor communicatiewetenschap, 2013-06, Vol.41 (2), p.104 [Peer Reviewed Journal]ISSN: 1384-6930 ;EISSN: 1875-7286Full text available |
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Material Type: Article
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Hypermarket private-label products, brand strategies and spokesperson persuasionEuropean journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085Full text available |
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20 |
Material Type: Article
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De impact van taal en gender in negatieve reviews: Een experimentele studie naar gepercipieerde geloofwaardigheid en consumentengedragTijdschrift voor taalbeheersing (Assen), 2020-06, Vol.42 (1), p.55-94 [Peer Reviewed Journal]Copyright Amsterdam University Press Jun 2020 ;ISSN: 1573-9775 ;EISSN: 2352-1236 ;DOI: 10.5117/TVT2020.1.003.LYBAFull text available |