Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses: The moderating role of brand awarenessCogent business & management, 2022-12, Vol.9 (1), p.1-24 [Peer Reviewed Journal]2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2105285Full text available |
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2 |
Material Type: Article
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media AdvertisingManagement dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019Full text available |
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3 |
Material Type: Article
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Consumers' Attitudes and Purchase Intention for a Vitamin-Enriched Extra Virgin Olive OilNutrients, 2022-04, Vol.14 (8), p.1658 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 2072-6643 ;EISSN: 2072-6643 ;DOI: 10.3390/nu14081658 ;PMID: 35458217Full text available |
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4 |
Material Type: Article
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Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase IntentionSustainability, 2020-05, Vol.12 (9), p.3783 [Peer Reviewed Journal]2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12093783Full text available |
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5 |
Material Type: Article
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The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase IntentionSustainability, 2022-07, Vol.14 (14), p.8964 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14148964Full text available |
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6 |
Material Type: Article
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Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological ContractsJournal of theoretical and applied electronic commerce research, 2021-01, Vol.16 (1), p.1-17 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762021000100102Full text available |
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7 |
Material Type: Article
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The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand AdmirationJournal of theoretical and applied electronic commerce research, 2021-08, Vol.16 (5), p.1217-1230 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer16050068Full text available |
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8 |
Material Type: Article
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Exploring the Consumers’ Purchase Intention on Online Community Group Buying Platform during PandemicSustainability, 2023-01, Vol.15 (3), p.2433 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15032433Full text available |
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9 |
Material Type: Article
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FACTORS INFLUENCING CUSTOMERS’ PURCHASE INTENTION IN SOCIAL COMMERCEInternational review of management and marketing, 2020-09, Vol.10 (5), p.63-73 [Peer Reviewed Journal]2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.10097Full text available |
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10 |
Material Type: Article
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The Moderating Effect of ‘Generation’ on the Relations between Source Credibility of Social Media Contents, Hotel Brand Image, and Purchase IntentionSustainability, 2021-08, Vol.13 (16), p.9471 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su13169471Full text available |
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11 |
Material Type: Article
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Understanding Consumers’ Purchase Intention for Online Paid Knowledge: A Customer Value PerspectiveSustainability, 2019-10, Vol.11 (19), p.5420 [Peer Reviewed Journal]2019. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su11195420Full text available |
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Material Type: Article
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The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theoryPloS one, 2022-09, Vol.17 (9), p.e0272926-e0272926 [Peer Reviewed Journal]COPYRIGHT 2022 Public Library of Science ;2022 Rahaman et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Rahaman et al 2022 Rahaman et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0272926 ;PMID: 36067142Full text available |
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13 |
Material Type: Article
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Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer TrustSustainability, 2023-03, Vol.15 (5), p.4432 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15054432Full text available |
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14 |
Material Type: Article
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What Makes GO-JEK Go in Indonesia? The Influences of Social Media Marketing Activities on Purchase IntentionJournal of theoretical and applied electronic commerce research, 2022-03, Vol.17 (1), p.89-103 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer17010005Full text available |
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15 |
Material Type: Article
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The influence of social media on purchase intention: The mediating role of brand equityCogent business & management, 2021-01, Vol.8 (1) [Peer Reviewed Journal]2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2021 ;2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2021.1944008Full text available |
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16 |
Material Type: Article
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Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularityPloS one, 2024-02, Vol.19 (2), p.e0296339-e0296339 [Peer Reviewed Journal]Copyright: © 2024 Zhang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2024 Public Library of Science ;2024 Zhang et al 2024 Zhang et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0296339 ;PMID: 38358985Full text available |
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17 |
Material Type: Article
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Exploring the impact of social media influencers on customers’ purchase intention: A sequential mediation model in Taiwan contextEntrepreneurial Business and Economics Review, 2022-09, Vol.10 (3), p.123-141 [Peer Reviewed Journal]2022. This work is published under https://eber.uek.krakow.pl/index.php/eber (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2353-8821 ;ISSN: 2353-883X ;EISSN: 2353-8821 ;DOI: 10.15678/EBER.2022.100308Full text available |
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18 |
Material Type: Article
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The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from IndonesiaOrganizations and markets in emerging economies, 2020-01, Vol.11 (1), p.203-221 [Peer Reviewed Journal]2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2029-4581 ;EISSN: 2345-0037 ;DOI: 10.15388/omee.2020.11.31Full text available |
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19 |
Material Type: Article
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Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of TrustInternational journal of environmental research and public health, 2019-10, Vol.16 (20), p.3861 [Peer Reviewed Journal]2019. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 by the authors. 2019 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph16203861 ;PMID: 31614749Full text available |
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Material Type: Article
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Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-AnalysisSustainability, 2023-02, Vol.15 (3), p.2744 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15032744Full text available |