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Refined by: resource type: Book Chapters remove subject: Sales & Marketing Management remove
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1
Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events
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Book Chapter
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Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014014 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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2
Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices
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Book Chapter
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Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014005 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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3
China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing’s Female Consumers
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China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing’s Female Consumers

Marketing Management in Asia, 2013, p.45-62

2013 Taylor & Francis ;ISBN: 0415523176 ;ISBN: 9780415523172 ;EISBN: 9781136303821 ;EISBN: 9780203117484 ;EISBN: 1136303820 ;EISBN: 0203117484 ;DOI: 10.4324/9780203117484-9 ;OCLC: 823719399 ;LCCallNum: HF5415.13 .M3527 20

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4
Price: Meanings and Significance
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Book Chapter
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Price: Meanings and Significance

Qualitative Consumer Research, 2017, Vol.14 [Peer Reviewed Journal]

ISBN: 1787144925 ;ISBN: 9781787144927 ;EISBN: 9781787144910 ;EISBN: 1787144917 ;DOI: 10.1108/S1548-643520170000014011 ;OCLC: 1000138791 ;LCCallNum: HF5410-5417.5

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5
Advertising Research: A Digression on Recall
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Book Chapter
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Advertising Research: A Digression on Recall

What's in a Name?, 2003, p.160-186

Copyright © 2003 Taylor & Francis. ;ISBN: 9780765609731 ;ISBN: 0765609738 ;ISBN: 9780765611123 ;ISBN: 0765611120 ;EISBN: 9781317452157 ;EISBN: 1317452151 ;EISBN: 131569820X ;EISBN: 9781315698205 ;EISBN: 9780765621702 ;EISBN: 0765621703 ;DOI: 10.4324/9781315698205-13 ;OCLC: 476082096 ;LCCallNum: HF5823.J718 2003eb

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6
What the Existing Studies on Corporate Community Involvement Tell Us
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What the Existing Studies on Corporate Community Involvement Tell Us

Corporate Community Involvement, 2014, p.27-54

Copyright © Bilge Uyan-Atay 2013 Bilge Uyan-Atay has asserted her right under the Copyright, Designs and Patents Act, 1988, to be identified as the author of this work. ;ISBN: 9781472412447 ;ISBN: 1472412443 ;ISBN: 9781409459675 ;ISBN: 1409459675 ;EISBN: 9781315574271 ;EISBN: 1315574276 ;EISBN: 1317159527 ;EISBN: 9781317159520 ;EISBN: 1472412451 ;EISBN: 9781472412454 ;DOI: 10.4324/9781315574271-7 ;OCLC: 866443762 ;LCCallNum: HD60 -- .U936 2013eb

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7
Brands: What They Are and Why They Emerged
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Book Chapter
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Brands: What They Are and Why They Emerged

What's in a Name?, 2003, p.43-68

Copyright © 2003 Taylor & Francis. ;ISBN: 9780765609731 ;ISBN: 0765609738 ;ISBN: 9780765611123 ;ISBN: 0765611120 ;EISBN: 9781317452157 ;EISBN: 1317452151 ;EISBN: 131569820X ;EISBN: 9781315698205 ;EISBN: 9780765621702 ;EISBN: 0765621703 ;DOI: 10.4324/9781315698205-9 ;OCLC: 476082096 ;LCCallNum: HF5823.J718 2003eb

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8
Attitude Formation
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Attitude Formation

Emotion and Reason in Consumer Behavior, 2006, p.55-70

Copyright © 2006, Taylor & Francis. ;ISBN: 9780750679763 ;ISBN: 075067976X ;EISBN: 008046176X ;EISBN: 1136406905 ;EISBN: 9781136406904 ;EISBN: 9780080461762 ;DOI: 10.4324/9780080461762-8 ;OCLC: 475999485 ;LCCallNum: HF5415.32 -- .C45 2006eb

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9
Theories of Learning
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Book Chapter
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Theories of Learning

Emotion and Reason in Consumer Behavior, 2006, p.87-106

Copyright © 2006, Taylor & Francis. ;ISBN: 9780750679763 ;ISBN: 075067976X ;EISBN: 008046176X ;EISBN: 1136406905 ;EISBN: 9781136406904 ;EISBN: 9780080461762 ;DOI: 10.4324/9780080461762-10 ;OCLC: 475999485 ;LCCallNum: HF5415.32 -- .C45 2006eb

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10
Forecasting in Marketing
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Forecasting in Marketing

Marketing Briefs, 2004

ISBN: 075066200X ;ISBN: 9780750662000 ;EISBN: 0080479219 ;EISBN: 9780080479217 ;DOI: 10.4324/9780080479217-16 ;OCLC: 476057553 ;LCCallNum: HF5415 -- D4859 2004eb

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11
Sales Forecasting
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Book Chapter
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Sales Forecasting

Management of Marketing, 2005, p.301-323

ISBN: 9780750661034 ;ISBN: 0750661038 ;EISBN: 9780080455020 ;EISBN: 9781136386046 ;EISBN: 1136386041 ;EISBN: 0080455026 ;DOI: 10.4324/9780080455020-18 ;OCLC: 476000011 ;LCCallNum: HF5415.13 -- .L336 2005eb

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12
Analysing the customer in the market place
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Book Chapter
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Analysing the customer in the market place

Strategic Marketing, 2000, p.162-187

2000 Tony Proctor ;ISBN: 9780415208109 ;ISBN: 0415208106 ;EISBN: 9780203460054 ;EISBN: 9781134619962 ;EISBN: 1134619960 ;EISBN: 0203460057 ;DOI: 10.4324/9780203460054-14 ;OCLC: 51306722 ;LCCallNum: HF5415.135 -- .P76 2000eb

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