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Results 1 - 20 of 255  for All Library Resources

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Refined by: Database: Springer_OA刊 remove subject: Marketing remove
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1
The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention: the case of organic food
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The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention: the case of organic food

Review of managerial science, 2022-08, Vol.16 (6), p.1877-1909 [Peer Reviewed Journal]

The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1863-6691 ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-021-00495-4

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2
Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour: The Moderating Role of Gender
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Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour: The Moderating Role of Gender

Journal of consumer policy, 2018-09, Vol.41 (3), p.191-210 [Peer Reviewed Journal]

The Author(s) 2018 ;ISSN: 0168-7034 ;EISSN: 1573-0700 ;DOI: 10.1007/s10603-018-9384-1

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3
The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era
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The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era

Italian Journal of Marketing, 2023-01, Vol.2023 (1), p.59-79 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 2662-3323 ;EISSN: 2662-3331 ;DOI: 10.1007/s43039-023-00065-4

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4
Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study
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Article
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Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study

Scientific reports, 2020-10, Vol.10 (1), p.18304-18304, Article 18304 [Peer Reviewed Journal]

The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2020 ;ISSN: 2045-2322 ;EISSN: 2045-2322 ;DOI: 10.1038/s41598-020-75343-8 ;PMID: 33110155

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5
A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements
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Article
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A model of purchase intention of complementary and alternative medicines: the role of social media influencers’ endorsements

BMC complementary medicine and therapies, 2023-12, Vol.23 (1), p.439-439, Article 439 [Peer Reviewed Journal]

COPYRIGHT 2023 BioMed Central Ltd. ;The Author(s) 2023 ;ISSN: 2662-7671 ;EISSN: 2662-7671 ;DOI: 10.1186/s12906-023-04285-1 ;PMID: 38053060

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6
Exploring consumers' purchase intention of rPET bottle-based apparel in an emerging economy
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Exploring consumers' purchase intention of rPET bottle-based apparel in an emerging economy

Journal of open innovation, 2021-03, Vol.7 (1), p.1-12, Article 22 [Peer Reviewed Journal]

2021 the authors. ;2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.3390/joitmc7010022

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7
Factors influencing consumers purchase intention during Covid-19 pandemic in the case of Dessie Town, Ethiopia
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Article
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Factors influencing consumers purchase intention during Covid-19 pandemic in the case of Dessie Town, Ethiopia

Future business journal, 2023-10, Vol.9 (1), p.1-12, Article 82 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 2314-7210 ;EISSN: 2314-7210 ;DOI: 10.1186/s43093-023-00238-9

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8
Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods
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Article
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Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods

Humanities & social sciences communications, 2023-12, Vol.10 (1), p.472-20, Article 472 [Peer Reviewed Journal]

The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-023-01981-8

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9
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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10
From tablet to table: How augmented reality influences food desirability
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From tablet to table: How augmented reality influences food desirability

Journal of the Academy of Marketing Science, 2023-05, Vol.51 (3), p.503-529 [Peer Reviewed Journal]

The Author(s) 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00919-x

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11
Customer-oriented salespeople’s value creation and claiming in price negotiations
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Article
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Customer-oriented salespeople’s value creation and claiming in price negotiations

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.689-712 [Peer Reviewed Journal]

The Author(s) 2022 ;COPYRIGHT 2022 Springer ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00846-x

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12
A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea
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Article
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A Study on the influence of country image on purchase intention of Chinese consumers based on Fishbein’s model of reasoned action: Focused on USA, Germany, Japan and South Korea

Frontiers of business research in China, 2009, Vol.3 (4), p.621-646, Article 621 [Peer Reviewed Journal]

Copyright 2009 by Koninklijke Brill NV, Leiden, The Netherlands ;Copyright reserved, 2014, Higher Education Press and Brill ;Higher Education Press and Springer Berlin Heidelberg 2009 ;ISSN: 1673-7326 ;EISSN: 1673-7431 ;DOI: 10.1007/s11782-009-0030-2

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13
Necessary condition analysis (NCA): review of research topics and guidelines for good practice
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Article
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Necessary condition analysis (NCA): review of research topics and guidelines for good practice

Review of managerial science, 2023-02, Vol.17 (2), p.683-714 [Peer Reviewed Journal]

The Author(s) 2023 ;The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-023-00628-x

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14
Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective
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Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspective

BMC public health, 2022-01, Vol.22 (1), p.99-99, Article 99 [Peer Reviewed Journal]

2022. The Author(s). ;COPYRIGHT 2022 BioMed Central Ltd. ;2022. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2022 ;ISSN: 1471-2458 ;EISSN: 1471-2458 ;DOI: 10.1186/s12889-021-12480-3 ;PMID: 35031029

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15
Driving innovation management to create shared value and sustainable growth
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Article
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Driving innovation management to create shared value and sustainable growth

Review of managerial science, 2022-10, Vol.16 (7), p.2181-2211 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-022-00520-0

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16
The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
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The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

Marketing letters, 2017-06, Vol.28 (2), p.241-253 [Peer Reviewed Journal]

Springer Science+Business Media 2017 ;The Author(s) 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9404-3

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17
Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector
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Article
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Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector

Environment, development and sustainability, 2024-01, Vol.26 (1), p.775-797 [Peer Reviewed Journal]

The Author(s) 2022 ;EISSN: 1573-2975 ;DOI: 10.1007/s10668-022-02732-6

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18
The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention
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Article
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The effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention

Frontiers of business research in China, 2007-07, Vol.1 (3), p.333-350 [Peer Reviewed Journal]

Copyright 2007 by Koninklijke Brill NV, Leiden, The Netherlands ;Higher Education Press 2007 ;ISSN: 1673-7326 ;EISSN: 1673-7431 ;DOI: 10.1007/s11782-007-0019-7

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19
Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films
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Article
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Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films

Marketing letters, 2023-06, Vol.34 (2), p.293-308 [Peer Reviewed Journal]

The Author(s) 2022 ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-022-09652-5

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20
Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context
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Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context

International review on public and nonprofit marketing, 2022-12, Vol.19 (4), p.737-762 [Peer Reviewed Journal]

The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/s12208-021-00288-1

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