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Results 1 - 20 of 1,168  for All Library Resources

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1
Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention
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Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention

Sustainability (Basel, Switzerland), 2020-09, Vol.12 (18), p.7461 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12187461

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2
Factors affecting purchase intention of foreign food products: An empirical study in the Iranian context
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Article
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Factors affecting purchase intention of foreign food products: An empirical study in the Iranian context

British food journal (1966), 2020-04, Vol.122 (5), p.1485-1504 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-05-2019-0318

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3
Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility
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Article
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Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility

Journal of business ethics, 2011-09, Vol.102 (3), p.455-471 [Peer Reviewed Journal]

2011 Springer ;Springer Science+Business Media B.V. 2011 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0824-y ;CODEN: JBUEDJ

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4
Non-Muslim Malaysians’ purchase intention towards halal products
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Article
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Non-Muslim Malaysians’ purchase intention towards halal products

Journal of Islamic marketing, 2022-06, Vol.13 (8), p.1751-1762 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2020-0326

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5
Store brands’ purchase intention: Examining the role of perceived quality
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Article
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Store brands’ purchase intention: Examining the role of perceived quality

European research on management and business economics, 2017-05, Vol.23 (2), p.90-95 [Peer Reviewed Journal]

2017 AEDEM ;Copyright Academia Europea de Direccion y Economia de la Empresa May/Aug 2017 ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2016.10.001

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6
The impact of food traceability system on consumer perceived value and purchase intention in China
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Article
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The impact of food traceability system on consumer perceived value and purchase intention in China

Industrial management + data systems, 2020-04, Vol.120 (4), p.810-824 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/IMDS-09-2019-0469

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7
Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention
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Article
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Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention

Sustainability (Basel, Switzerland), 2020-05, Vol.12 (9), p.3783 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su12093783

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8
Brand personality and purchase intention
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Article
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Brand personality and purchase intention

European business review, 2015-08, Vol.27 (5), p.462-476 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0955-534X ;EISSN: 1758-7107 ;DOI: 10.1108/EBR-03-2013-0046

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9
Examining the influence of online retailers’ micro-blogs on consumers’ purchase intention
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Article
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Examining the influence of online retailers’ micro-blogs on consumers’ purchase intention

Internet research, 2017-08, Vol.27 (4), p.819-838 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-09-2016-0258

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10
Consumer confusion moderates the inertia-purchase intention relationship
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Article
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Consumer confusion moderates the inertia-purchase intention relationship

Social behavior and personality, 2018-03, Vol.46 (3), p.387-394 [Peer Reviewed Journal]

COPYRIGHT 2018 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2018 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2018 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.6792

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11
A multi-analytic approach to predict social media marketing influence on consumer purchase intention
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Article
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A multi-analytic approach to predict social media marketing influence on consumer purchase intention

Journal of Indian business research, 2022-05, Vol.14 (2), p.125-149 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1755-4195 ;EISSN: 1755-4209 ;DOI: 10.1108/JIBR-08-2021-0313

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12
Examining restaurant purchase intention during crises: the role of message appeal
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Article
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Examining restaurant purchase intention during crises: the role of message appeal

International journal of contemporary hospitality management, 2021-11, Vol.33 (12), p.4373-4390 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-03-2021-0306

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13
Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?
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Article
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Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM?

Sustainability, 2023-03, Vol.15 (6), p.5331 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15065331

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14
Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers’ Purchase Intention in the Restaurant Industry Context
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Article
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Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers’ Purchase Intention in the Restaurant Industry Context

Sustainability, 2023-04, Vol.15 (9), p.7207 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15097207

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15
Research on the factors influencing the re-purchase intention on short video platforms: A case of China
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Article
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Research on the factors influencing the re-purchase intention on short video platforms: A case of China

PloS one, 2022-03, Vol.17 (3), p.e0265090-e0265090 [Peer Reviewed Journal]

COPYRIGHT 2022 Public Library of Science ;2022 Lin et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Lin et al 2022 Lin et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0265090 ;PMID: 35290393

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16
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management
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Article
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The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management

The journal of brand management, 2012-10, Vol.20 (1), p.65-76 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2012.2

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17
Impact of Sports Sponsorship Motivation on Consumer Purchase Intention: Mediating Effect Based on Consumer Attitude
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Article
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Impact of Sports Sponsorship Motivation on Consumer Purchase Intention: Mediating Effect Based on Consumer Attitude

Sustainability, 2022-11, Vol.14 (22), p.15430 [Peer Reviewed Journal]

COPYRIGHT 2022 MDPI AG ;2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su142215430

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18
Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands
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Article
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Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands

Social responsibility journal, 2022-03, Vol.18 (3), p.597-618 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-10-2020-0398

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19
The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM
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Article
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The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM

Sustainability (Basel, Switzerland), 2022-08, Vol.14 (16), p.9959 [Peer Reviewed Journal]

COPYRIGHT 2022 MDPI AG ;2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14169959

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20
Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity
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Article
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Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

Eurasian journal of business and economics, 2019-05, Vol.12 (23), p.17-43 [Peer Reviewed Journal]

Copyright International Ataturk Alatoo University May 2019 ;ISSN: 1694-5948 ;EISSN: 1694-5972 ;DOI: 10.17015/ejbe.2019.023.02

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