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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
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Antecedents of luxury brand purchase intentionThe journal of product & brand management, 2011-09, Vol.20 (6), p.457-467 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111166603Full text available |
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The relationship between perceived brand globalness/localness and purchase intention: exploring the role of consumer-brand identification with underdog positioningThe journal of product & brand management, 2023-04, Vol.32 (4), p.632-644 [Peer Reviewed Journal]Emerald Publishing Limited ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2022-3868Full text available |
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The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products: the moderating effect of sustainabilityThe journal of product & brand management, 2022-10, Vol.31 (8), p.1222-1234 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2021-3578Full text available |
| 4 |
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Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intentionThe journal of product & brand management, 2009-04, Vol.18 (2), p.106-114 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420910949004Full text available |
| 5 |
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Employee-generated content: the role of perceived brand citizenship behavior and expertise on consumer behaviorsThe journal of product & brand management, 2021-08, Vol.30 (6), p.819-833 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2020-2908Full text available |
| 6 |
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Co-branding strategy in cause-related advertising: the fit between brand and causeThe journal of product & brand management, 2017-01, Vol.26 (2), p.135-150 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;Attribution-NonCommercial-NoDerivs 3.0 Spain info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2015-0939Full text available |
| 7 |
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Examination of the roles played by brand love and jealousy in shaping customer engagementThe journal of product & brand management, 2014-01, Vol.23 (1), p.24-32 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0315Full text available |
| 8 |
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Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's imageThe journal of product & brand management, 2011-08, Vol.20 (5), p.356-367 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111157883Full text available |
| 9 |
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Deal evaluation and purchase intention: the impact of aspirational and market-based internal reference pricesThe journal of product & brand management, 2000-06, Vol.9 (3), p.179-192 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2000 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420010332449Full text available |
| 10 |
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Counterfeits and branded products: effects of counterfeit ownershipThe journal of product & brand management, 2011-08, Vol.20 (5), p.379-393 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111157900Full text available |
| 11 |
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Does the developed-country brand name still matter? Consumers’ purchase intentions and ethnocentrism and materialism as moderatorsThe journal of product & brand management, 2022-06, Vol.31 (6), p.854-869 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2021-3475Full text available |
| 12 |
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An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentionsThe journal of product & brand management, , Vol.27 (2), p.146-157 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2016-1282Full text available |
| 13 |
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Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentionsThe journal of product & brand management, 2015-05, Vol.24 (3), p.198-210 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2014-0579Full text available |
| 14 |
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When perceived ability to influence plays a role: brand co-creation in Web 2.0The journal of product & brand management, 2017-01, Vol.26 (4), p.342-350 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2016-1137Full text available |
| 15 |
Material Type: Article
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Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation modelThe journal of product & brand management, 2022-08, Vol.31 (7), p.1047-1062 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2021-3468Full text available |
| 16 |
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An unintended consequence of exaggerated maximum-discount tensile price claimsThe journal of product & brand management, 2016-01, Vol.25 (7), p.700-709 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1091Full text available |
| 17 |
Material Type: Article
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Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachmentThe journal of product & brand management, 2022-08, Vol.31 (7), p.1005-1017 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-10-2020-3149Full text available |
| 18 |
Material Type: Article
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A dog doesn’t smile: effects of a dog’s facial expressions and gaze on pet product evaluationThe journal of product & brand management, 2021-05, Vol.30 (5), p.641-655 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2019-2335Full text available |
| 19 |
Material Type: Article
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Niches at the edges: price-value tradeoff, consumer behavior, and marketing strategyThe journal of product & brand management, 2009-04, Vol.18 (2), p.136-142 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420910949031Full text available |
| 20 |
Material Type: Article
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Brand alliance dependency and exclusivity: an empirical investigationThe journal of product & brand management, 2004-12, Vol.13 (7), p.477-487 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright MCB UP Limited (MCB) 2004 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420410568417Full text available |
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