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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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TÜKETICILERIN ORGANIK ÇAYA YÖNELIK TUTUMLARINI VE SATIN ALMA NIYETLERINI ETKILEYEN FAKTÖRLER: BIR ALAN ARASTIRMASI/FACTORS AFFECTING CONSUMER ATTITUDES AND PURCHASE INTENTION TOWARD ORGANIC TEA: A FIELD RESEARCHInternational journal of management economics and business, 2016-01, Vol.12 (29), p.41Copyright Bulent Ecevit University, Uluslararasi Yonetim Iktisat ve Isletme Dergisi Editorlugu 2016 ;ISSN: 2147-9208 ;EISSN: 2147-9194 ;DOI: 10.17130/ijmeb.20162922022Full text available |
| 2 |
Material Type: Article
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PAZARLAMA ILETISIMI ARACI OLARAK ÜRÜN YERLESTIRME: KAVRAMSAL BIR ÇERÇEVE/PRODUCT PLACEMENT AS A MARKETING COMMUNICATION TOOL: A CONCEPTUAL FRAMEWORKInstitute of Business Administration-Management Journal / Isletme Iktisadi Enstitüsü Yönetim Dergisi, 2014-01 (76), p.96Copyright Istanbul Universitesi, Isletme Iktisadi Enstitusu (Istanbul University, Graduate School of Business) 2014 ;ISSN: 1302-4221Full text available |
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Material Type: Article
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OYUN İÇİ ÜRÜN YERLEŞTİRMENİN OYUN İÇİ REKLAMLARA YÖNELİK TUTUM VE OYUN İÇİ SATIN ALMA NİYETİNE ETKİSİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMAErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2022-01 (61), p.385-406 [Peer Reviewed Journal]Copyright Erciyes University, Faculty of Economics and Administrative Sciences Jan-Apr 2022 ;ISSN: 1301-3688 ;EISSN: 2630-6409 ;DOI: 10.18070/erciyesiibd.990855Full text available |
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Material Type: Article
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DIŞA DÖNÜKLÜK VE YEŞİL REKLAMA YÖNELİK TUTUMLARIN YEŞİL SATIN ALMA NİYETİNE ETKİSİInternational journal of management economics and business, 2020-01, Vol.16 (1), p.186-198Copyright Bulent Ecevit University, Uluslararasi Yonetim Iktisat ve Isletme Dergisi Editorlugu 2020 ;ISSN: 2147-9208 ;EISSN: 2147-9194 ;DOI: 10.17130/ijmeb.700849Full text available |
| 5 |
Material Type: Article
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ONLİNE PLATFORMLARDA İÇERİK PAZARLAMA, YEŞİL ÜRÜN VE E-WOM ETKİLEŞİMİ: AMPİRİK BİR ARAŞTIRMAErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2020-09 (57), p.273-292 [Peer Reviewed Journal]Copyright Erciyes University, Faculty of Economics and Administrative Sciences Sep-Dec 2020 ;ISSN: 1301-3688 ;EISSN: 2630-6409Full text available |
| 6 |
Material Type: Article
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Reklam İçeriğinin Satın Alma Niyetine Etkisi: Davranışa Yönelik Tutumun Aracı ve Çevresel Endişenin Düzenleyici RolüBusiness and economics research journal, 2020-01, Vol.10 (1), p.277-296 [Peer Reviewed Journal]Copyright Adem Anbar Jan 2019 ;EISSN: 1309-2448 ;DOI: 10.20409/berj.2019.168Full text available |
| 7 |
Material Type: Article
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LOGO ELEMANLARININ MARKAYA YÖNELİK TUTUMA ETKİSİ: LOGO DEĞİŞİMİ YAPAN MARKALAR ÜZERİNE BİR ARAŞTIRMATURAN : stratejik arastirmalar merkezi, 2017-10, Vol.9 (36), p.242-254 [Peer Reviewed Journal]Copyright TURAN-SAM (TURAN Stratejik Arastirmalar Merkezi) Autumn 2017 ;ISSN: 1308-8041 ;EISSN: 1309-4033 ;DOI: 10.15189/1308-8041Full text available |
| 8 |
Material Type: Article
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ÜRÜN YERLEŞTİRME UYGULAMALARINA YÖNELİK TÜKETİCİ TUTUMLARININ MARKA İMAJI ALGISINA ETKİSİ 1 2Istanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 2021-04, Vol.20 (40), p.238-259 [Peer Reviewed Journal]Copyright Istanbul Commerce Üniversity, Faculty of Social Sciences Spring 2021 ;ISSN: 1303-5495 ;DOI: 10.46928/iticusbe.768441Full text available |
| 9 |
Material Type: Article
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GÜDÜLENMİŞ TÜKETİCİ YENİLİKÇİLİĞİNİN DİJİTAL MEDYA PLATFORMLARININ ALGILANAN TÜKETİCİ TEMELLİ MARKA DEĞERİ VE MARKA TUTUMU ÜZERİNE ETKİSİ: COVID-19 DÖNEMİNDE NETFLIX ÜZERİNE BİR İNCELEMEErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021-01 (58), p.301-331 [Peer Reviewed Journal]Copyright Erciyes University, Faculty of Economics and Administrative Sciences Jan-Apr 2021 ;ISSN: 1301-3688 ;EISSN: 2630-6409Full text available |
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Material Type: Article
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Tüketici Etnosentrizminin Yerel Marketlerden Ürün Satın Alma Niyeti Üzerindeki Etkisi: Yerel Kampanyalara Yönelik Tutumun Aracı RolüEge akademik bakıs, 2018-06, Vol.18 (3), p.387-397 [Peer Reviewed Journal]Copyright Ege University Faculty of Economics and Administrative Sciences Jun 2018 ;ISSN: 1303-099X ;DOI: 10.21121/eab.2018339488Full text available |
| 11 |
Material Type: Article
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THE EFFECTS OF MATERIALISM, SELF-CONGRUITY, INDIVIDUALISM ON ATTITUDE TOWARD AND INTENTION TO SHARE PERSONALIZED ADVERTISEMENT ON SOCIAL NETWORK SITESBusiness & management studies: an international journal, 2016-01, Vol.4 (1), p.242016. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v4i1.131Full text available |
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Material Type: Article
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THE EFFECTS OF FACEBOOK, YOUTUBE AND INSTAGRAM ADVERTISEMENTS ON CUSTOMERS’ BRAND ATTITUDESBusiness & management studies: an international journal, 2018-01, Vol.6 (3), p.952018. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v6i3.345Full text available |
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