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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Book Chapter
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Creating Consumer Confidence in CSR CommunicationsCommunicating Corporate Social Responsibility: Perspectives and Practice, 2014, Vol.6, p.383-4032014 Emerald Group Publishing Limited ;ISSN: 2043-9059 ;ISBN: 1783507950 ;ISBN: 9781783507955 ;DOI: 10.1108/S2043-9059(2014)0000006004Full text available |
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Material Type: Book Chapter
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Mobile Marketing 2.0: State of the Art and Research AgendaMarketing in a Digital World, 2019, Vol.16, p.97-119 [Peer Reviewed Journal]Copyright © 2019 Emerald Publishing Limited ;ISSN: 1548-6435 ;ISBN: 1787563405 ;ISBN: 9781787563407 ;EISSN: 1944-7035 ;EISBN: 1787563413 ;EISBN: 9781787563414 ;DOI: 10.1108/S1548-643520190000016008 ;OCLC: 1114974650 ;LCCallNum: HF5410-5417.5Full text available |
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Material Type: Book Chapter
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Filters of Emotional AppealEmotional Appeals in Advertising Banking Services, 2018, p.63-76Copyright © 2018 Emerald Publishing Limited ;ISBN: 9781787563025 ;ISBN: 1787563022 ;EISBN: 9781787562998 ;EISBN: 1787562999 ;DOI: 10.1108/978-1-78756-299-820181006 ;OCLC: 1032070656 ;LCCallNum: HF5801-6182Full text available |
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Material Type: Book Chapter
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Marketing Rhetoric and the Rhetoric of MarketingThe Handbook of Organizational Rhetoric and Communication, 2018, p.67-802018 John Wiley & Sons, Inc. ;ISBN: 9781119265733 ;ISBN: 1119265738 ;EISBN: 9781119265771 ;EISBN: 1119265770 ;DOI: 10.1002/9781119265771.ch5Full text available |
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Material Type: Book Chapter
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Consumer ResearchPractice of Advertising, 2005, p.250-269Copyright © 2005, Taylor & Francis. ;ISBN: 9780750661737 ;ISBN: 0750661739 ;EISBN: 1136372466 ;EISBN: 008047392X ;EISBN: 9781136372469 ;EISBN: 9780080473925 ;DOI: 10.4324/9780080473925-19 ;OCLC: 437177034 ;LCCallNum: HF5823 -- .P69 2005ebFull text available |
| 6 |
Material Type: Book Chapter
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COMMUNICATING WITH THE CORPORATE BRANDEssentials of Corporate Communication, 2007, p.122-1462007 Cees B. M. van Riel and Charles J. Fombrun ;ISBN: 9780415328265 ;ISBN: 0415328268 ;EISBN: 0203390938 ;EISBN: 1134335067 ;EISBN: 9781134335060 ;EISBN: 9780203390931 ;DOI: 10.4324/9780203390931-12 ;OCLC: 742300523 ;LCCallNum: HD30.3 -- .R537 2007ebFull text available |
| 7 |
Material Type: Book Chapter
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Advertising Research: A Digression on RecallWhat's in a Name?, 2003, p.160-186Copyright © 2003 Taylor & Francis. ;ISBN: 9780765609731 ;ISBN: 0765609738 ;ISBN: 9780765611123 ;ISBN: 0765611120 ;EISBN: 9781317452157 ;EISBN: 1317452151 ;EISBN: 131569820X ;EISBN: 9781315698205 ;EISBN: 9780765621702 ;EISBN: 0765621703 ;DOI: 10.4324/9781315698205-13 ;OCLC: 476082096 ;LCCallNum: HF5823.J718 2003ebFull text available |
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Material Type: Book Chapter
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Consumer PsychologyEncyclopedia of Human Behavior, 2012, Vol.1, p.589-595Copyright © 2012 Elsevier, Inc. All rights reserved. ;2012 Elsevier Inc. ;ISBN: 9780123750006 ;ISBN: 0123750008 ;ISBN: 9780080961804 ;ISBN: 0080961800 ;EISBN: 9780080961804 ;EISBN: 0080961800 ;DOI: 10.1016/B978-0-12-375000-6.00107-5 ;OCLC: 778340092 ;LCCallNum: BF31 .E5 2012Full text available |
| 9 |
Material Type: Book Chapter
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Measures of Advertising’s EffectivenessEffective Advertising, 2003, p.43ISBN: 9780761922537 ;ISBN: 0761922539 ;EISBN: 9781452262710 ;EISBN: 1452262713 ;EISBN: 9781452229379 ;EISBN: 1452229376 ;DOI: 10.4135/9781452229379.n4 ;OCLC: 809772128 ;LCCallNum: HF5823 -- .T273 2004ebFull text available |
| 10 |
Material Type: Book Chapter
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Brands: What They Are and Why They EmergedWhat's in a Name?, 2003, p.43-68Copyright © 2003 Taylor & Francis. ;ISBN: 9780765609731 ;ISBN: 0765609738 ;ISBN: 9780765611123 ;ISBN: 0765611120 ;EISBN: 9781317452157 ;EISBN: 1317452151 ;EISBN: 131569820X ;EISBN: 9781315698205 ;EISBN: 9780765621702 ;EISBN: 0765621703 ;DOI: 10.4324/9781315698205-9 ;OCLC: 476082096 ;LCCallNum: HF5823.J718 2003ebFull text available |
| 11 |
Material Type: Book Chapter
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Emotions in AdvertisingThe SAGE Handbook of Advertising, 2007, p.120ISBN: 1412918863 ;ISBN: 9781412918862 ;ISBN: 1412918871 ;ISBN: 9781412918879 ;EISBN: 9781446265901 ;EISBN: 1446265900 ;EISBN: 184860789X ;EISBN: 9781848607897 ;DOI: 10.4135/9781848607897.n8 ;OCLC: 811505348 ;LCCallNum: HF5823 -- .S17 2007ebFull text available |
| 12 |
Material Type: Book Chapter
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Advertising TrackingThe SAGE Handbook of Advertising, 2007, p.233ISBN: 1412918863 ;ISBN: 9781412918862 ;ISBN: 1412918871 ;ISBN: 9781412918879 ;EISBN: 9781446265901 ;EISBN: 1446265900 ;EISBN: 184860789X ;EISBN: 9781848607897 ;DOI: 10.4135/9781848607897.n15 ;OCLC: 811505348 ;LCCallNum: HF5823 -- .S17 2007ebFull text available |
| 13 |
Material Type: Book Chapter
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Pretesting: “Before the Rubber Hits the Road”The SAGE Handbook of Advertising, 2007, p.217ISBN: 1412918863 ;ISBN: 9781412918862 ;ISBN: 1412918871 ;ISBN: 9781412918879 ;EISBN: 9781446265901 ;EISBN: 1446265900 ;EISBN: 184860789X ;EISBN: 9781848607897 ;DOI: 10.4135/9781848607897.n14 ;OCLC: 811505348 ;LCCallNum: HF5823 -- .S17 2007ebFull text available |
| 14 |
Material Type: Book Chapter
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Emotion in AdvertisingEffective Advertising, 2003, p.147ISBN: 9780761922537 ;ISBN: 0761922539 ;EISBN: 9781452262710 ;EISBN: 1452262713 ;EISBN: 9781452229379 ;EISBN: 1452229376 ;DOI: 10.4135/9781452229379.n10 ;OCLC: 809772128 ;LCCallNum: HF5823 -- .T273 2004ebFull text available |
| 15 |
Material Type: Book Chapter
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Camels and Cowboys: How Junior High Students View Cigarette AdvertisingAdvertising to Children, 1999, p.229ISBN: 0761912851 ;ISBN: 9780761912859 ;EISBN: 1452262179 ;EISBN: 9781452262178 ;EISBN: 9781452225500 ;EISBN: 1452225508 ;DOI: 10.4135/9781452225500.n11 ;OCLC: 809772303 ;LCCallNum: HQ784.T4 -- A29 1999ebFull text available |
| 16 |
Material Type: Book Chapter
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Selling Food to Children: Is Fun Part of a Balanced Breakfast?Advertising to Children, 1999, p.189ISBN: 0761912851 ;ISBN: 9780761912859 ;EISBN: 1452262179 ;EISBN: 9781452262178 ;EISBN: 9781452225500 ;EISBN: 1452225508 ;DOI: 10.4135/9781452225500.n9 ;OCLC: 809772303 ;LCCallNum: HQ784.T4 -- A29 1999ebFull text available |
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