Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Other
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Incongruent Brands: How the Employer Brand and the Consumer Brand Interact as Determinants of Job Pursuit Intentions and Purchase Intentionspublic 594295; 594296Digital Resources/Online E-Resources |
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2 |
Material Type: Other
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Probability markers in advertisements: Effects on persuasiveness, purchase intention and recallprivate 442901Digital Resources/Online E-Resources |
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3 |
Material Type: Other
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Interpreting explicit and implicit advertisementsprivate 442921Digital Resources/Online E-Resources |
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4 |
Material Type: Other
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You're the fun to my food. The effectiveness of fun food packaging to promote healthy food with childrenpublic 369162Digital Resources/Online E-Resources |
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5 |
Material Type: Other
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Does Communicating the Customer's Resource Integrating Role Improve or Diminish Advertising Effectiveness?private 307093Digital Resources/Online E-Resources |
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6 |
Material Type: Other
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The impact of Corporate Social Responsibility on the Emotional vs. Ethical Decision-Making Process - A Norwegian Case StudyDigital Resources/Online E-Resources |
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7 |
Material Type: Other
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Children’s relative preference for healthy snacks: the impact of endorser familiarity and congruenceintranet 369243Digital Resources/Online E-Resources |
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8 |
Material Type: Other
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A Candle In The WildernessUse when the Item is protected by copyright and/or related rights. Third parties, however, may copy, modify, distribute, display, or perform the Item without further permission, for educational uses only. IN COPYRIGHT – EDUCATIONAL USE PERMITTEDDigital Resources/Online E-Resources |