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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: magazinearticle
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Influence of the Dimensions of Attitude on Consumer Purchase Intention of Online Electronic Products in IndiaJournal of Marketing Vistas, 2019-07, Vol.9 (2), p.22-36Copyright Institute of Public Enterprise (IPE) Jul-Dec 2019 ;ISSN: 2249-9067Full text available |
| 2 |
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Exploring Efficacy of Electronic Word of Mouth on Consumer Purchase Intention for Technology ProductJournal of Marketing Vistas, 2014-01, Vol.4 (1), p.52Copyright Institute of Public Enterprise (IPE) Jan-Jun 2014 ;ISSN: 2249-9067Full text available |
| 3 |
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Last-Minute ShoppingAdweek (2003), 2019-11, Vol.60 (28), p.68-68Copyright Adweek LLC Nov 4, 2019 ;ISSN: 1549-9553Full text available |
| 4 |
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B2B Marketers Waste a Lot of Time and ResourcesCustomer relationship management (Malibu, Calif.), 2024-03, Vol.28 (2), p.10-11Copyright Information Today, Inc. Mar 2024 ;ISSN: 1529-8728 ;EISSN: 2169-043XFull text available |
| 5 |
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Gender differences regarding the product's online visual representation: impact on satisfaction and purchase intention/Diferencias de genero en las percepciones sobre la representacion visual del producto online: impacto en la satisfaccion e intencion de compraESIC Market, 2011-01 (138), p.145COPYRIGHT 2011 ESIC Editorial ;ISSN: 0212-1867 ;EISSN: 0212-1867Full text available |
| 6 |
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THE EVOLUTION OF EXPERIENTIALAdweek (2003), 2022-09, Vol.63 (18), p.26-27Copyright Adweek LLC Sep 19, 2022 ;ISSN: 1549-9553Full text available |
| 7 |
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IPL & FMCG Brands- The Winning DuoBusiness world (India), 2021-03Copyright 2021 BW Businessworld Media Pvt Ltd, distributed by Contify.com ;ISSN: 0970-8197Full text available |
| 8 |
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It's Cool to Include This in AdsCustomer relationship management (Malibu, Calif.), 2023-05, Vol.27 (4), p.11-11Copyright Information Today, Inc. May 2023 ;ISSN: 1529-8728 ;EISSN: 2169-043XFull text available |
| 9 |
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A Study on Factors Influencing Social Media Advertisements with Reference to Cosmetics IndustryJournal of Marketing Vistas, 2021-01, Vol.11 (1), p.20-35Copyright Institute of Public Enterprise (IPE) Jan-Jun 2021 ;ISSN: 2249-9067Full text available |
| 10 |
Material Type: magazinearticle
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Blurred LinesAdweek (2003), 2019-11, Vol.60 (30), p.45-45Copyright Adweek LLC Nov 25, 2019 ;ISSN: 1549-9553Full text available |
| 11 |
Material Type: magazinearticle
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Activating first-party data for first-class resultsCampaign, 2016-05, p.45-45COPYRIGHT 2016 Haymarket Media Group ;COPYRIGHT 2016 Haymarket Media Group ;Copyright Haymarket Business Publications Ltd. May 27, 2016 ;ISSN: 0008-2309 ;CODEN: CMPGBWFull text available |
| 12 |
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Follow Your HeartAdweek (2003), 2020-02, Vol.61 (3), p.24-24Copyright Adweek LLC Feb 10, 2020 ;ISSN: 1549-9553Full text available |
| 13 |
Material Type: magazinearticle
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A Battered GiantAdweek (2003), 2010-02, Vol.51 (6), p.4Copyright VNU eMedia, Inc. Feb 8, 2010 ;ISSN: 1549-9553Full text available |
| 14 |
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Top five benefits chatbots are bringing to the hospitality sectorBusiness world (India), 2019-05Copyright 2019 BW Businessworld Media Pvt Ltd, distributed by Contify.com ;ISSN: 0970-8197Full text available |
| 15 |
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Fox Study for Upfront: TV Still Rules SupremeAdweek (2003), 2008-05, Vol.49 (15), p.6Copyright VNU eMedia, Inc. May 5, 2008 ;ISSN: 1549-9553Full text available |
| 16 |
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Study: Marketing Events Increase Purchase IntentAdweek (2003), 2008-01, Vol.49 (3), p.8Copyright VNU eMedia, Inc. Jan 28, 2008 ;ISSN: 1549-9553Full text available |
| 17 |
Material Type: magazinearticle
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Study: Sponsorships Yield Superior ROIAdweek (2003), 2007-01, Vol.48 (2), p.7Copyright VNU eMedia, Inc. Jan 8, 2007 ;ISSN: 1549-9553Full text available |
| 18 |
Material Type: magazinearticle
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Snapchat's data code, crackedAdweek (2003), 2017-05, Vol.58 (14), p.8-8COPYRIGHT 2017 Adweek, LLC ;Copyright Adweek LLC May 8, 2017 ;ISSN: 1549-9553Full text available |
| 19 |
Material Type: magazinearticle
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Role of Online Reviews in Building Trust: A Case of Online Grocery ShoppingJournal of Marketing Vistas, 2019-07, Vol.9 (2), p.37-51Copyright Institute of Public Enterprise (IPE) Jul-Dec 2019 ;ISSN: 2249-9067Full text available |
| 20 |
Material Type: magazinearticle
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CO AHEAD, TAKE A PICTURE- IT LASTS LONGERAdweek (2003), 2013-08, Vol.54 (29), p.28Copyright Nielsen Business Media Aug 19-Sep 1, 2013 ;ISSN: 1549-9553Full text available |
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