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Results 1 - 20 of 163  for All Library Resources

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1
Impact of green packaging design on green purchase intention
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Article
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Impact of green packaging design on green purchase intention

Social behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]

COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893

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2
The influence of visual marketing on consumers' purchase intention of fast fashion brands in China-An exploration based on fsQCA method
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The influence of visual marketing on consumers' purchase intention of fast fashion brands in China-An exploration based on fsQCA method

Frontiers in psychology, 2024, Vol.15, p.1190571 [Peer Reviewed Journal]

Copyright © 2024 Zhang and Huang. ;Copyright © 2024 Zhang and Huang. 2024 Zhang and Huang ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1190571 ;PMID: 38650900

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3
Effect of emotional factors on purchase intention in live streaming marketing of agricultural products: A moderated mediation model
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Effect of emotional factors on purchase intention in live streaming marketing of agricultural products: A moderated mediation model

PloS one, 2024, Vol.19 (4), p.e0298388-e0298388 [Peer Reviewed Journal]

Copyright: © 2024 Han et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;2024 Han et al 2024 Han et al ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0298388 ;PMID: 38558061

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4
Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products
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Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.150-8 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-023-02559-0

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5
Sense of presence affects consumers' purchase intention in live marketing: A configuration analysis
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Article
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Sense of presence affects consumers' purchase intention in live marketing: A configuration analysis

Social behavior and personality, 2024-04, Vol.52 (4), p.1-12 [Peer Reviewed Journal]

COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12937

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6
Research on the negative effect of product scarcity appeals on the purchase intention of green products and its mechanism
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Article
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Research on the negative effect of product scarcity appeals on the purchase intention of green products and its mechanism

Frontiers in psychology, 2024-04, Vol.15, p.1225011 [Peer Reviewed Journal]

Copyright © 2024 Ye, Liu, Lin, Lin, Shi and Huang. ;Copyright © 2024 Ye, Liu, Lin, Lin, Shi and Huang. 2024 Ye, Liu, Lin, Lin, Shi and Huang ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1225011 ;PMID: 38655219

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7
Antecedents to Thai Consumer Insurance Policy Purchase Intention: A Structural Equation Model Analysis
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Article
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Antecedents to Thai Consumer Insurance Policy Purchase Intention: A Structural Equation Model Analysis

SAGE open, 2024-01, Vol.14 [Peer Reviewed Journal]

EISSN: 2158-2440 ;DOI: 10.1177/21582440241239474

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8
Purchase Intention for Vegan Cosmetics: Applying an Extended Theory of Planned Behavior Model
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Article
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Purchase Intention for Vegan Cosmetics: Applying an Extended Theory of Planned Behavior Model

SAGE open, 2024-01, Vol.14 [Peer Reviewed Journal]

EISSN: 2158-2440 ;DOI: 10.1177/21582440241240548

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9
The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States
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Article
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The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States

Pacific Asia journal of the Association for Information Systems, 2024-03, Vol.16 (1)

Copyright Association for Information Systems 2024 ;ISSN: 1943-7536 ;EISSN: 1943-7544 ;DOI: 10.17705/1pais.16107

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10
Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
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Article
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Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty

İtobiad, 2024-03, Vol.13 (1), p.404-421 [Peer Reviewed Journal]

EISSN: 2147-1185 ;DOI: 10.15869/itobiad.1422438

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11
The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model
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Article
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The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation Model

Behavioral sciences, 2024-04, Vol.14 (4) [Peer Reviewed Journal]

ISSN: 2076-328X ;EISSN: 2076-328X ;PMID: 38667116

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12
Identifying The Influence of Consumer Purchase Intention Through Live Streaming Shopping: A Systematic Literature Review
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Article
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Identifying The Influence of Consumer Purchase Intention Through Live Streaming Shopping: A Systematic Literature Review

JITeCS (Journal of Information Technology and Computer Science) (Online), 2024-04, Vol.9 (1) [Peer Reviewed Journal]

ISSN: 2540-9433 ;EISSN: 2540-9824 ;DOI: 10.25126/jitecs.202491576

Digital Resources/Online E-Resources

13
A Study on Non-Muslim Consumer s' Purchase Intention of Halal Food in Korea
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Article
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A Study on Non-Muslim Consumer s' Purchase Intention of Halal Food in Korea

Global Business and Finance Review, 2024, 29(0), , pp.1-16 [Peer Reviewed Journal]

ISSN: 1088-6931 ;EISSN: 2384-1648 ;DOI: 10.17549/gbfr.2024.29.2.1

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14
ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS
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Article
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ANTECEDENTS OF SOCIAL INFLUENCE ON PURCHASE INTENTION AT SOCIAL COMMERCE PLATFORMS

Revista de administração FACES journal, 2024-02, Vol.22 (1) [Peer Reviewed Journal]

ISSN: 1517-8900 ;EISSN: 1984-6975

Digital Resources/Online E-Resources

15
The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness
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Article
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The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand Awareness

Jurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.83-96 [Peer Reviewed Journal]

ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.07

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16
The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory
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Article
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The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory

Jurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.46-61 [Peer Reviewed Journal]

ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.04

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17
Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk
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Article
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Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328317

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18
The Influence of Service Quality on Consumer Satisfaction and Purchase Intention at The Legendary Restaurants in Malang
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Article
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The Influence of Service Quality on Consumer Satisfaction and Purchase Intention at The Legendary Restaurants in Malang

Habitat (Online), 2024-04, Vol.35 (1), p.8-18 [Peer Reviewed Journal]

ISSN: 0853-5167 ;EISSN: 2338-2007 ;DOI: 10.21776/ub.habitat.2024.035.1.2

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19
Green Consumerism: Consumer Purchase Intention and Behavior towards Green Products in FMCG Sector
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Article
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Green Consumerism: Consumer Purchase Intention and Behavior towards Green Products in FMCG Sector

Abhigyan (New Delhi), 2022-06, Vol.40 (1), p.1-10 [Peer Reviewed Journal]

2022 Abhigyan ;ISSN: 0970-2385 ;EISSN: 2583-1445 ;DOI: 10.56401/Abhigyan_40.1.2022.1-10

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20
Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands
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Article
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Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed Brands

Tržište, 2022-01, Vol.34 (1), p.41-57 [Peer Reviewed Journal]

ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2022.34.1.41

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