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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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The Impact of Interpersonal Interaction on Purchase Intention in Livestreaming E-Commerce: A Moderated Mediation ModelBehavioral sciences, 2024-04, Vol.14 (4) [Peer Reviewed Journal]ISSN: 2076-328X ;EISSN: 2076-328X ;PMID: 38667116Full text available |
| 2 |
Material Type: Article
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Green Consumer Behavior of Sports Enthusiasts on TikTok-An Analysis of the Moderating Effect of Green ConcernBehavioral sciences, 2024-03, Vol.14 (4) [Peer Reviewed Journal]ISSN: 2076-328X ;EISSN: 2076-328X ;PMID: 38667081Full text available |
| 3 |
Material Type: Thesises (postgraduate)
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Analýza vybraných prvků webového designu a jejich vliv na budování důvěry u zákazníkůVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
| 4 |
Material Type: Article
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How Does Sponsoring of a Motoring Event Affect Brand Awareness of Brands Involved? Case Study of Barum Czech Rally ZlínEvent management, 2024-04, Vol.28 (3), p.365-378 [Peer Reviewed Journal]ISSN: 1525-9951 ;EISSN: 1943-4308 ;DOI: 10.3727/152599523X17025088793810Full text available |
| 5 |
Material Type: Article
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The Role of Team Identification and Self-Construal on Attitudes Toward Player RestingJournal of sport behavior, 2024-03, Vol.47 (1), p.56 [Peer Reviewed Journal]COPYRIGHT 2024 University of South Alabama ;ISSN: 0162-7341 ;EISSN: 2641-3477Full text available |
| 6 |
Material Type: Article
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Predicting Loyalty and Word-of-Mouth at a Sports Event Through a Structural Model and Posteriori Unobserved SegmentationEvent management, 2024-04, Vol.28 (3), p.401-419 [Peer Reviewed Journal]ISSN: 1525-9951 ;EISSN: 1943-4308 ;DOI: 10.3727/152599523X16990639314765Full text available |
| 7 |
Material Type: Article
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Downloading appetite? Investigating the role of parasocial relationship with favorite social media food influencer in followers’ disordered eating behaviorsEating and weight disorders, 2024-04, Vol.29 (1) [Peer Reviewed Journal]The Author(s) 2024 ;EISSN: 1590-1262 ;DOI: 10.1007/s40519-024-01658-4Digital Resources/Online E-Resources |
| 8 |
Material Type: Article
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The experience of a festival during the COVID-19 pandemic: Safety within the festivalscapeEvent management, 2024-04 [Peer Reviewed Journal]ISSN: 1525-9951 ;EISSN: 1943-4308 ;DOI: 10.3727/152599524X17135753220101Full text available |
| 9 |
Material Type: Book Chapter
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Designing-in Consumer Identity and Experience via Social Media Representation and Engagement Effects: Contesting Female Body Image and BrandingMulti-Channel Marketing, Branding and Retail Design, 2016, p.51-72Copyright © 2016 Emerald Group Publishing Limited ;ISBN: 9781786354563 ;ISBN: 178635456X ;EISBN: 1786354551 ;EISBN: 9781786354556 ;DOI: 10.1108/978-1-78635-456-320161008Full text available |
| 10 |
Material Type: Book Chapter
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Digital Consumer Behavior in an Omnichannel WorldManaging Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey, 2020, p.55-73Copyright © 2021 Emerald Publishing Limited ;ISBN: 9781800433892 ;ISBN: 1800433891 ;EISBN: 9781800433885 ;EISBN: 1800433883 ;DOI: 10.1108/978-1-80043-388-520201007Full text available |
| 11 |
Material Type: Book Chapter
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Against the Odds: Consequences of Social Media in B2B and B2CBeyond Multi-channel Marketing, 2020, p.163-189Copyright © 2020 Emerald Publishing Limited ;ISBN: 1838676864 ;ISBN: 9781838676865 ;EISBN: 1838676856 ;EISBN: 9781838676858 ;DOI: 10.1108/978-1-83867-685-820201013Full text available |
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