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Material Type: Article
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Using UTAUT2 model to examine the determinants of omnichannel technology acceptance by consumersLogForum (Poznań, Poland), 2021-01, Vol.17 (2), p.231-241 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by-nc/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1895-2038 ;EISSN: 1734-459X ;DOI: 10.17270/J.LOG.2021.580Full text available |
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Material Type: Article
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POSTRZEGANIE UCZCIWOŚCI CEN A REKOMENDACJE OFERTY I SKŁONNOŚĆ DO ZAKUPUMarketing i zarządzanie, 2015 (41 (2)), p.35-47 [Peer Reviewed Journal]ISSN: 2450-775XFull text available |
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3 |
Material Type: Article
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ODDZIAŁYWANIE REKOMENDACJI BLOGERÓW NA ZAMIAR DOKONANIA ZAKUPÓW W INTERNECIE U MŁODYCH DOROSŁYCHMarketing i zarządzanie, 2015 (39), p.109-120 [Peer Reviewed Journal]ISSN: 2450-775XFull text available |
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Material Type: Article
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INTERNACJONALIZACJA POLSKIEGO SEKTORA ROLNO-SPOŻYWCZEGO A ZMIANA ZACHOWAŃ KONSUMENTÓWUnia Europejska.pl, 2017-01, Vol.242 (1), p.21Copyright Institute for Market, Consumption and Business Cycles Research Jan/Feb 2017 ;ISSN: 2085-2694Full text available |
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Material Type: Web Resources
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Badania neuromarketingowe w przewidywaniu intencji zakupowychDigital Resources/Online E-Resources |
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6 |
Material Type: Article
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Relationship of advertising appeals, corporate reputation and brand advocacy: The mediation role of brand loyaltyLogForum (Poznań, Poland), 2020-01, Vol.16 (2), p.287-298 [Peer Reviewed Journal]2020. This work is published under https://creativecommons.org/licenses/by-nc/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1895-2038 ;ISSN: 1734-459X ;EISSN: 1734-459X ;DOI: 10.17270/J.LOG.2020.383Full text available |
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7 |
Material Type: Article
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Predicting Sports Facility Revisit Intentions Based on Experience and Mediating Effects of Perceived ValuePolish journal of sport and tourism, 2021-09, Vol.28 (3), p.35-41 [Peer Reviewed Journal]2021. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2082-8799 ;ISSN: 1899-1998 ;EISSN: 2082-8799 ;DOI: 10.2478/pjst-2021-0018Full text available |
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Material Type: Article
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Segmentacja konsumentów według kryterium czynników ryzyka postrzeganych podczas transakcji zawieranych on-lineHandel wewne̜trzny (Warszawa), 2017-01 (370), p.140Copyright Institute for Market, Consumption and Business Cycles Research 2017 ;ISSN: 0438-5403Full text available |
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9 |
Material Type: Article
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Examining the Relationships Among Antecedents of Behavioural Intentions in Adventure Sports ContextPolish journal of sport and tourism, 2018-03, Vol.25 (1), p.39-47 [Peer Reviewed Journal]Copyright De Gruyter Open Sp. z o.o. Mar 2018 ;ISSN: 2082-8799 ;ISSN: 1899-1998 ;EISSN: 2082-8799 ;DOI: 10.2478/pjst-2018-0006Full text available |
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10 |
Material Type: Article
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Popularyzacja nauki z zakresu astronomii w wybranych polsko- i anglojęzycznych zasobach YouTube (marzec 2023)Acta Universitatis Lodziensis. Folia librorum, 2023-12, Vol.2 (37), p.73-93Copyright University of Łódź 2023 ;ISSN: 0860-7435 ;EISSN: 2450-1336 ;DOI: 10.18778/0860-7435.37.04Full text available |
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11 |
Material Type: Article
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Determinanty zakupu marek własnych sieci handlowych przez polskich konsumentówHandel wewne̜trzny (Warszawa), 2015-01 (358), p.217Copyright Institute for Market, Consumption and Business Cycles Research 2015 ;ISSN: 0438-5403Full text available |
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12 |
Material Type: Article
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SOCIAL MEDIA AND CSR - SYSTEMATIC LITERATURE REVIEWZarzadzanie Mediami = Media Management, 2020, Vol.8 (3), p.219-2412020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2353-5938 ;EISSN: 2354-0214 ;DOI: 10.4467/23540214ZM.20.033.12051Full text available |
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13 |
Material Type: Article
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Wpływ wysokości darowizny i stopnia dopasowania sprawy na intencje zakupowe w cause-related marketingHandel wewne̜trzny (Warszawa), 2016-01 (362), p.153Copyright Institute for Market, Consumption and Business Cycles Research 2016 ;ISSN: 0438-5403Full text available |
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14 |
Material Type: Article
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Różnice wpływu ceny zerowej i ceny bardzo niskiej na skłonność do zakupu usługHandel wewne̜trzny (Warszawa), 2018-01 (375 tom II), p.29Copyright Institute for Market, Consumption and Business Cycles Research 2018 ;ISSN: 0438-5403Full text available |
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15 |
Material Type: Article
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Charakterystyka i motywy zakupowe polskich konsumentów na rynku m-commerceHandel wewne̜trzny (Warszawa), 2017-01 (369 Tom I), p.98Copyright Institute for Market, Consumption and Business Cycles Research 2017 ;ISSN: 0438-5403Full text available |
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16 |
Material Type: Article
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Kierunki i uwarunkowania zmian w zakresie stosowania marek należących do pośredników handlowychHandel wewne̜trzny (Warszawa), 2016-01 (361), p.31Copyright Institute for Market, Consumption and Business Cycles Research 2016 ;ISSN: 0438-5403Full text available |
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17 |
Material Type: Article
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Deklarowane czynniki wyboru produktu i sklepu internetowego w symulowanym teście rynkowym a satysfakcja z wyboruHandel wewne̜trzny (Warszawa), 2016-01 (361), p.317Copyright Institute for Market, Consumption and Business Cycles Research 2016 ;ISSN: 0438-5403Full text available |
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18 |
Material Type: Article
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Efekt kraju pochodzenia w postrzeganiu usług edukacji wyższej krajów UE. Badania pilotażoweHandel wewne̜trzny (Warszawa), 2015-01 (356), p.15Copyright Institute for Market, Consumption and Business Cycles Research 2015 ;ISSN: 0438-5403Full text available |
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19 |
Material Type: Article
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Nagradzanie zewnatrzorganizacyjne - miedzy darem a towaremPrakseologia, 2015-01, Vol.157 (1), p.145Copyright Praxeology 2015 ;ISSN: 0079-4872Full text available |
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20 |
Material Type: Article
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Wpływ czynników środowiskowych na wybór i spożycie żywnościHandel wewne̜trzny (Warszawa), 2015-01 (355), p.5Copyright Institute for Market, Consumption and Business Cycles Research 2015 ;ISSN: 0438-5403Full text available |