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Results 1 - 20 of 47  for All Library Resources

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Refined by: language: Persian remove top level: Peer-reviewed Journals remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention
Material Type:
Article
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Exploring the Perceived online Review Credibility and Management Response Influence on Purchase Intention

Nashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2023-04, Vol.15 (2), p.92-115 [Peer Reviewed Journal]

ISSN: 2008-5893 ;EISSN: 2423-5059 ;DOI: 10.22059/jitm.2022.333297.2956

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2
The Role of Mobile Augmented Reality Applications on Continuous use and Purchase Intention by the Consumer
Material Type:
Article
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The Role of Mobile Augmented Reality Applications on Continuous use and Purchase Intention by the Consumer

مطالعات مدیریت کسب و کار هوشمند, 2023-03, Vol.11 (43), p.1-29 [Peer Reviewed Journal]

ISSN: 2821-0964 ;EISSN: 2821-0816 ;DOI: 10.22054/IMS.2023.66467.2137

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3
The effect of store image and service quality on private label brand image and purchase intention
Material Type:
Article
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The effect of store image and service quality on private label brand image and purchase intention

کاوش‌های مدیریت بازرگانی, 2022-04, Vol.14 (27), p.1-26 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2022.3495.1421

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4
Investigating the mediating role of word of mouth advertising in the impact of travel agencies services on the customer's purchase intention
Material Type:
Article
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Investigating the mediating role of word of mouth advertising in the impact of travel agencies services on the customer's purchase intention

Pizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online), 2023-05, Vol.16 (59), p.217-238 [Peer Reviewed Journal]

ISSN: 2538-3418 ;EISSN: 2676-7880 ;DOI: 10.22111/jmr.2022.40883.5674

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5
Predicting the ethical purchase intention of sustainable products in the circular business model through the behavior of customers/tourists using artificial neural network (ANN)
Material Type:
Article
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Predicting the ethical purchase intention of sustainable products in the circular business model through the behavior of customers/tourists using artificial neural network (ANN)

Muṭālaʻāt-i mudīrīyat-i gardishgarī (Online), 2023-06, Vol.18 (62), p.203-240 [Peer Reviewed Journal]

ISSN: 2322-3294 ;EISSN: 2476-597X ;DOI: 10.22054/tms.2023.72626.2808

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6
The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking
Material Type:
Article
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The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking

کاوش‌های مدیریت بازرگانی, 2021-08, Vol.13 (25), p.371-394 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2021.12978.3305

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7
Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes
Material Type:
Article
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Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudes

کاوش‌های مدیریت بازرگانی, 2021-02, Vol.12 (24), p.347-368 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2021.1591

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8
The Effect of Social Media on the Purchase Intention of Fake Brands: with the Mediating Role of Attitude and Lifestyle
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Article
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The Effect of Social Media on the Purchase Intention of Fake Brands: with the Mediating Role of Attitude and Lifestyle

مطالعات رسانه‌های نوین, 2022-03, Vol.8 (29), p.335-303 [Peer Reviewed Journal]

ISSN: 2538-2209 ;EISSN: 2476-6550 ;DOI: 10.22054/nms.2022.48430.876

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9
The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income
Material Type:
Article
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The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Income

کاوش‌های مدیریت بازرگانی, 2021-02, Vol.12 (24), p.49-75 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2021.1573

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10
Assessing the role of self efficacy and social tendencies in green purchase intention and behaviour
Material Type:
Article
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Assessing the role of self efficacy and social tendencies in green purchase intention and behaviour

Faṣlnāmah-i āmūzish-i muḥīṭ-i zīst va tawsiʻah-i pāydār = Journal of environmental education & sustainable development, 2019-08, Vol.7 (4), p.145-162 [Peer Reviewed Journal]

ISSN: 2322-3057 ;EISSN: 2538-5984 ;DOI: 10.30473/ee.2019.6072

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11
Extended Practice of Technology Acceptance Model; Impact of Personal Innovation and Ease of Use on Internet Shopping Intentions: A Study on Apparel Buyers’ Purchase Intention in Malaysia
Material Type:
Article
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Extended Practice of Technology Acceptance Model; Impact of Personal Innovation and Ease of Use on Internet Shopping Intentions: A Study on Apparel Buyers’ Purchase Intention in Malaysia

Nashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2021-10, Vol.13 (4), p.144-160 [Peer Reviewed Journal]

ISSN: 2008-5893 ;EISSN: 2423-5059 ;DOI: 10.22059/jitm.2021.86124

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12
Investigating the Effect of Effective Factors on Actual Purchase with The Mediating Role of Purchase Intention and The Moderating Role of Iranian Product Type
Material Type:
Article
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Investigating the Effect of Effective Factors on Actual Purchase with The Mediating Role of Purchase Intention and The Moderating Role of Iranian Product Type

مدیریت نوآوری و راهبردهای عملیاتی, 2021-06, Vol.2 (1), p.96-115 [Peer Reviewed Journal]

ISSN: 2783-1345 ;EISSN: 2717-4581 ;DOI: 10.22105/IMOS.2021.281500.1061

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13
The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals
Material Type:
Article
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The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goals

کاوش‌های مدیریت بازرگانی, 2022-01, Vol.13 (26), p.477-502 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2022.14243.3580

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14
Customers' Segmentation based on Influential Factors on their Purchase Intention
Material Type:
Article
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Customers' Segmentation based on Influential Factors on their Purchase Intention

مطالعات مدیریت کسب و کار هوشمند, 2017-06, Vol.5 (20), p.157-182 [Peer Reviewed Journal]

ISSN: 2821-0964 ;EISSN: 2821-0816 ;DOI: 10.22054/ims.2017.8623

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15
Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran)
Material Type:
Article
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Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran)

کاوش‌های مدیریت بازرگانی, 2020-08, Vol.12 (23), p.445-471 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2021.2539

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16
Investigating the Affecting Factors on Mobile Games Purchase Intention: An Expectation-Confirmation Model (ECM)
Material Type:
Article
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Investigating the Affecting Factors on Mobile Games Purchase Intention: An Expectation-Confirmation Model (ECM)

Taḥqīqāt-i farhangī-i Īrān : faṣlʹnāmah-i ʻilmī, pizhūhishī-i Taḥqīqāt-i Farhangī-i Īrān, 2018-03, Vol.11 (1), p.55-83 [Peer Reviewed Journal]

ISSN: 2008-1847 ;EISSN: 2476-5058 ;DOI: 10.22631/jicr.2018.1660.2306

Full text available

17
Investigation of Brand Slogans Effects on Purchase Intention of Customers
Material Type:
Article
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Investigation of Brand Slogans Effects on Purchase Intention of Customers

کاوش‌های مدیریت بازرگانی, 2015-12, Vol.7 (14), p.99-120 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878

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18
Factors Affecting Purchase Intention of Veil Clothing among Women
Material Type:
Article
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Factors Affecting Purchase Intention of Veil Clothing among Women

کاوش‌های مدیریت بازرگانی, 2015-12, Vol.7 (14), p.241-264 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878

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19
The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention
Material Type:
Article
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The Effect of Consumer-Retailing Emotional Attachment on Purchase Intention

کاوش‌های مدیریت بازرگانی, 2016-03, Vol.8 (15), p.39-58 [Peer Reviewed Journal]

ISSN: 2645-386X ;EISSN: 2645-3878

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20
Investigating the impact of electronic service quality on online book purchase intention: The mediating role of trust and corporate image
Material Type:
Article
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Investigating the impact of electronic service quality on online book purchase intention: The mediating role of trust and corporate image

Kitābdārī va iṭṭilā'rasānī, 2018-04, Vol.21 (1), p.153-179 [Peer Reviewed Journal]

ISSN: 1680-9637 ;EISSN: 2676-5977 ;DOI: 10.30481/lis.2018.54694

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