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Material Type: Article
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CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCEVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.18-29COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11346Full text available |
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Material Type: Article
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THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIPVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.30-38COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11617Full text available |
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Material Type: Article
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Young generation and environmental friendly awareness: does it the impact of green advertising?Verslas: teorija ir praktika, 2021, Vol.22 (1), p.159-166COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12417Full text available |
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Material Type: Article
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The role of company reputation in mitigating negative word of mouthVerslas: teorija ir praktika, 2021-01, Vol.22 (1), p.109-120COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12983Full text available |
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Material Type: Article
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Consumer Attitude of Risk and Benefits toward Genetically Modified (GM) Foods in South Korea: Implications for Food PolicyInžinerinė ekonomika, 2012-01, Vol.23 (2), p.189-199 [Peer Reviewed Journal]ISSN: 1392-2785 ;EISSN: 2029-5839 ;DOI: 10.5755/j01.ee.23.2.1548Full text available |
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Material Type: Article
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The effect of selected marketing activities and promotions on the consumers buying behaviorVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.79-87COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13929Full text available |
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7 |
Material Type: Article
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THE BEHAVIOURAL CONSEQUENCES OF PERCEIVED SERVICE QUALITY: A STUDY OF THE INDIAN TELECOMMUNICATION INDUSTRYVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.360-372COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11480Full text available |
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8 |
Material Type: Article
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Intention to Purchase Products under Volume Discount Scheme: A Conceptual Model and Research PropositionsVerslas: teorija ir praktika, 2014-12, Vol.15 (4), p.371-380COPYRIGHT 2014 Vilnius Gediminas Technical University ;2014. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2014.435Full text available |
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9 |
Material Type: Article
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THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIAVerslas: teorija ir praktika, 2020-01, Vol.21 (2), p.613-6222020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12143Full text available |
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10 |
Material Type: Article
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Lifestyle segmentation: mobile phone purchase vis-à-vis consumption decisionVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.14-25COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13687Full text available |
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11 |
Material Type: Article
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Potentials and Problems of Internet as a Source of Purchasing Information – Experiences and Attitudes of University Students in CroatiaBusiness, Management and Education, 2014-01, Vol.12 (1), p.138-158 [Peer Reviewed Journal]Copyright Vilnius Gediminas Technical University 2014 ;ISSN: 2029-7491 ;EISSN: 2029-6169 ;DOI: 10.3846/bme.2014.10Full text available |
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12 |
Material Type: Article
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Examining the role of word of mouth in purchase decision: an insight from fashion storeVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.231-238COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.12554Full text available |
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13 |
Material Type: Article
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Understanding factors influencing traveler’s adoption of travel influencer advertising: an Information Adoption Model approachVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.131-140COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13149Full text available |
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14 |
Material Type: Article
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AN INVESTIGATIVE STUDY ON SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURE COMPANIES IN INDONESIAVerslas: teorija ir praktika, 2020-06, Vol.21 (2), p.633-642COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12256Full text available |
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15 |
Material Type: Article
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Consumer Behavior and Strategic Finance in Green EnergyIntelektine ekonomika, 2012-01, Vol.6 (1) [Peer Reviewed Journal]Copyright Mykolas Romeris University 2012 ;ISSN: 1822-8011 ;EISSN: 1822-8038Full text available |
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16 |
Material Type: Article
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Brand crisis response strategies: a typologies continuumVerslas: teorija ir praktika, 2021-01, Vol.22 (1), p.146-158COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12586Full text available |
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17 |
Material Type: Article
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E-COMMERCE FACTORS INFLUENCING CONSUMERS‘ ONLINE SHOPPING DECISIONSocialinės technologijos, 2015, Vol.5 (1), p.74-81 [Peer Reviewed Journal]Copyright Mykolas Romeris University 2015 ;ISSN: 3029-7564 ;EISSN: 2029-7564Full text available |
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18 |
Material Type: Article
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Factors Affecting Customer Satisfaction in Mobile Telecommunication Industry in BangladeshBusiness, Management and Education, 2014-01, Vol.12 (1), p.74-93 [Peer Reviewed Journal]Copyright Vilnius Gediminas Technical University 2014 ;ISSN: 2029-7491 ;EISSN: 2029-6169 ;DOI: 10.3846/bme.2014.06Full text available |
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19 |
Material Type: Article
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Spalvos suvokimo poveikis marketingo sprendimuoseOrganizacijų vadyba, 2017 (77), p.169-184 [Peer Reviewed Journal]Copyright Vytautas Magnus University 2017 ;ISSN: 1392-1142 ;EISSN: 2335-8750Full text available |
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20 |
Material Type: Article
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Satisfaction of short-term rental customers: empirical study in PortugalVerslas: teorija ir praktika, 2021-06, Vol.22 (2), p.361-369COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.14289Full text available |