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Peer-reviewed Journals (70)

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language: German

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1	Material Type: Article	The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word-of-mouth Tourism review (Association internationale d'experts scientifiques du tourisme), 2010-09, Vol.65 (3), p.16-34 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/16605371011083503 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	Tutum Teorisi Açısından Ülke İmajı, Ürün İmajı ve Tüketici Satın Alma Niyeti(An Empırıcal Examınatıon Of The Relatıonshıps Among Country Image, Product Image And Customers’ Purchase Intentıon From The Perspectıve Of Attıtude Theory) Journal of management & economics, 2018-12, Vol.25 (3), p.1033-1050 [Peer Reviewed Journal] ISSN: 1302-0064 ;EISSN: 1302-0064 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior Journal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal] Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP Verslas: teorija ir praktika, 2020-03, Vol.21 (1), p.30-38 COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11617 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No Modifications Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art Journal für Betriebswirtschaft, 2011-11, Vol.61 (2-3), p.91-121 [Peer Reviewed Journal] Wirtschaftsuniversität Wien, Austria 2011 ;Journal für Betriebswirtschaft is a copyright of Springer, (2011). All Rights Reserved. ;ISSN: 0344-9327 ;ISSN: 2198-1620 ;EISSN: 1614-631X ;EISSN: 2198-1639 ;DOI: 10.1007/s11301-011-0075-0 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	Impact of Brand Loyalty in Assessing Purchase Intentions of a Customer: A Study of Automobile Industry in South Asian Perspective South Asian studies (Lahore, Pakistan), 2018-12, Vol.33 (2), p.347 [Peer Reviewed Journal] (c)2018 South Asian Studies ;ISSN: 1026-678X ;EISSN: 2309-4575 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks Tourism review (Association internationale d'experts scientifiques du tourisme), 2009-08, Vol.64 (3), p.28-48 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;Emerald Group Publishing Limited 2009 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/16605370910988818 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No Modifications Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No Modifications Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lens Tourism review (Association internationale d'experts scientifiques du tourisme), 2022-07, Vol.77 (4), p.1135-1152 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-10-2020-0506 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	The Hijacking Effect of Ambient Scent Marketing Review St. Gallen, 2013, Vol.30 (2), p.50-59 [Peer Reviewed Journal] Springer Fachmedien Wiesbaden 2013 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2013 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-013-0211-4 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	Attitude envers l’achat de contrefaçons: déterminants et effet sur l’intention d’achat Recherche et applications en marketing, 2014-04, Vol.29 (2), p.3-33 [Peer Reviewed Journal] The Author(s) 2014 ;SAGE Publications © Apr 2014 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113516705 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	L'expérience de prise de risque par les consommateurs : rôle des émotions anticipées positives Recherche et applications en marketing, 2010-06, Vol.25 (2), p.31-49 [Peer Reviewed Journal] Copyright (2010) AFM Association Française du Marketing ;2010 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011002500202 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain Recherche et applications en marketing, 2010-06, Vol.25 (2), p.51-68 [Peer Reviewed Journal] Copyright (2010) AFM Association Française du Marketing ;2010 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011002500203 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	L’expérience d’achat outre-frontière sur Internet: proposition d’un modèle conceptuel Recherche et applications en marketing, 2013-09, Vol.28 (3), p.114-124 [Peer Reviewed Journal] The Author(s) 2013 ;SAGE Publications © Sep 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113498326 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	L’imagerie mentale et ses déterminants comme facteurs de réponses émotionnelles et comportementales du consommateur: une analyse en situation d’achat en ligne Recherche et applications en marketing, 2013-09, Vol.28 (3), p.60-83 [Peer Reviewed Journal] The Author(s) 2013 ;SAGE Publications © Sep 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113499287 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	Markenkommunikation auf Social Media-Plattformen — Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des Markenmanagements Die Unternehmung (Bern), 2012-01, Vol.66 (1), p.64-84 [Peer Reviewed Journal] Copyright Nomos Verlagsgesellschaft mbH und Co KG 2012 ;ISSN: 0042-059X ;EISSN: 2942-318X ;DOI: 10.5771/0042-059X-2012-1-64 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	Die asymmetrische Wirkung eines Akzents in der Werbung Marketing (London), 2009-01, Vol.31 (4), p.255-265 [Peer Reviewed Journal] Copyright Verlag C.H. Beck OHG 2009 ;ISSN: 0344-1369 ;DOI: 10.15358/0344-1369-2009-4-255 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	Die Erklärung des Nutzerverhaltens in elektronischen Medien mit Hilfe der Flow-Theorie Marketing (London), 2001-01, Vol.23 (1), p.17-30 [Peer Reviewed Journal] Copyright Verlag C.H. Beck OHG 2001 ;ISSN: 0344-1369 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 89 for All Library Resources

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/16605371011083503

ISSN: 1302-0064 ;EISSN: 1302-0064

Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDE

Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No Modifications

Wirtschaftsuniversität Wien, Austria 2011 ;Journal für Betriebswirtschaft is a copyright of Springer, (2011). All Rights Reserved. ;ISSN: 0344-9327 ;ISSN: 2198-1620 ;EISSN: 1614-631X ;EISSN: 2198-1639 ;DOI: 10.1007/s11301-011-0075-0

(c)2018 South Asian Studies ;ISSN: 1026-678X ;EISSN: 2309-4575

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;Emerald Group Publishing Limited 2009 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/16605370910988818

Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No Modifications

Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No Modifications

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-10-2020-0506

Springer Fachmedien Wiesbaden 2013 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2013 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-013-0211-4

The Author(s) 2014 ;SAGE Publications © Apr 2014 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113516705

Copyright (2010) AFM Association Française du Marketing ;2010 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011002500202

Copyright (2010) AFM Association Française du Marketing ;2010 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011002500203

The Author(s) 2013 ;SAGE Publications © Sep 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113498326

The Author(s) 2013 ;SAGE Publications © Sep 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113499287

Copyright Nomos Verlagsgesellschaft mbH und Co KG 2012 ;ISSN: 0042-059X ;EISSN: 2942-318X ;DOI: 10.5771/0042-059X-2012-1-64

Copyright Verlag C.H. Beck OHG 2009 ;ISSN: 0344-1369 ;DOI: 10.15358/0344-1369-2009-4-255

Copyright Verlag C.H. Beck OHG 2001 ;ISSN: 0344-1369

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