Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approachTourism review (Association internationale d'experts scientifiques du tourisme), 2021-11, Vol.76 (5), p.1164-1180 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-08-2019-0327Full text available |
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2 |
Material Type: Article
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The Role of Knowledge-based Consumption in the Consumers’ Purchase Decisions of Heating ProductsPeriodica polytechnica. Social and management sciences, 2018-08, Vol.26 (2), p.137-148 [Peer Reviewed Journal]Copyright Periodica Polytechnica, Budapest University of Technology and Economics 2018 ;ISSN: 1416-3837 ;EISSN: 1587-3803 ;DOI: 10.3311/PPso.11778Full text available |
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3 |
Material Type: Web Resources
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Products consisting of materials based on renewable resources: Drivers of purchase intention, consumers' information needs and target groupsDigital Resources/Online E-Resources |
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4 |
Material Type: Article
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Tüketicilerin Fiyat Algılamalarının İndirim Marketlerinden Satın Alma Niyetleri Üzerindeki EtkisiIstanbul Gelişim Üniversitesi sosyal bilimler dergisi, 2019-10, Vol.6 (3), p.141-154 [Peer Reviewed Journal]ISSN: 2148-4287 ;EISSN: 2148-7189 ;DOI: 10.17336/igusbd.609121Full text available |
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5 |
Material Type: Article
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eWOM, destination preference and consumer involvement – a stimulus-organism-response (SOR) lensTourism review (Association internationale d'experts scientifiques du tourisme), 2022-07, Vol.77 (4), p.1135-1152 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-10-2020-0506Full text available |
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6 |
Material Type: Article
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L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produitRecherche et applications en marketing, 2008-06, Vol.23 (2), p.1-18 [Peer Reviewed Journal]Copyright 2008 AFM ;2008 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2008 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737010802300201Full text available |
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7 |
Material Type: Article
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The Hijacking Effect of Ambient ScentMarketing Review St. Gallen, 2013, Vol.30 (2), p.50-59 [Peer Reviewed Journal]Springer Fachmedien Wiesbaden 2013 ;Dr. Th. Gabler-/GWV Fachverlage GmbH 2013 ;ISSN: 1865-6544 ;EISSN: 1865-7516 ;DOI: 10.1365/s11621-013-0211-4Full text available |
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8 |
Material Type: Article
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Attitude envers l’achat de contrefaçons: déterminants et effet sur l’intention d’achatRecherche et applications en marketing, 2014-04, Vol.29 (2), p.3-33 [Peer Reviewed Journal]The Author(s) 2014 ;SAGE Publications © Apr 2014 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113516705Full text available |
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9 |
Material Type: Article
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L'expérience de prise de risque par les consommateurs : rôle des émotions anticipées positivesRecherche et applications en marketing, 2010-06, Vol.25 (2), p.31-49 [Peer Reviewed Journal]Copyright (2010) AFM Association Française du Marketing ;2010 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011002500202Full text available |
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10 |
Material Type: Article
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L’expérience d’achat outre-frontière sur Internet: proposition d’un modèle conceptuelRecherche et applications en marketing, 2013-09, Vol.28 (3), p.114-124 [Peer Reviewed Journal]The Author(s) 2013 ;SAGE Publications © Sep 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113498326Full text available |
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11 |
Material Type: Article
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L’imagerie mentale et ses déterminants comme facteurs de réponses émotionnelles et comportementales du consommateur: une analyse en situation d’achat en ligneRecherche et applications en marketing, 2013-09, Vol.28 (3), p.60-83 [Peer Reviewed Journal]The Author(s) 2013 ;SAGE Publications © Sep 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113499287Full text available |
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12 |
Material Type: Article
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Markenkommunikation auf Social Media-Plattformen — Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des MarkenmanagementsDie Unternehmung (Bern), 2012-01, Vol.66 (1), p.64-84 [Peer Reviewed Journal]Copyright Nomos Verlagsgesellschaft mbH und Co KG 2012 ;ISSN: 0042-059X ;EISSN: 2942-318X ;DOI: 10.5771/0042-059X-2012-1-64Full text available |
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13 |
Material Type: Article
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Les ambiguïtés sémantiques du commerce équitable: micro-mythanalyse des imaginaires de consommationRecherche et applications en marketing, 2011-12, Vol.26 (4), p.53-70 [Peer Reviewed Journal]2011 Association Française du Marketing ;Copyright Association Française du Marketing Dec 2011 ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011102600403Full text available |
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14 |
Material Type: Article
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La distance temporelle, la simulation mentale et le processus d'adoption d'innovations technologiques complexesRecherche et applications en marketing, 2013-04, Vol.28 (1), p.70-91 [Peer Reviewed Journal]Association Française du Marketing (AFM) 2013 ;The Author(s) 2013 ;SAGE Publications © Apr 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370112473713Full text available |
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15 |
Material Type: Article
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The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future ResearchJournal of the Academy of Marketing Science, 2004-07, Vol.32 (3), p.271-292 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2004 ;Academy of Marketing Science 2004. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304263341 ;CODEN: JAMSDEFull text available |
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16 |
Material Type: Article
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Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin imageJournal for East European management studies, 2022-01, Vol.27 (3), p.487-518 [Peer Reviewed Journal]Copyright Nomos Verlagsgesellschaft mbH und Co KG 2022 ;ISSN: 0949-6181 ;EISSN: 1862-0019 ;DOI: 10.5771/0949-6181-2022-3-487Full text available |
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17 |
Material Type: Article
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An empirical test of the link between web site quality and forward enterprise integration with web consumersBusiness process management journal, 2006-01, Vol.12 (2), p.178-190 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2006 ;ISSN: 1463-7154 ;EISSN: 1758-4116 ;DOI: 10.1108/14637150610657521Full text available |
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18 |
Material Type: Article
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Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing ContextJournal of the Academy of Marketing Science, 2005-04, Vol.33 (2), p.123-138 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2005 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304268417 ;CODEN: JAMSDEFull text available |
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19 |
Material Type: Article
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Travellers’ destination choice among university students in China amid COVID-19: extending the theory of planned behaviourTourism review (Association internationale d'experts scientifiques du tourisme), 2021-07, Vol.76 (4), p.749-763 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-06-2020-0269Full text available |
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20 |
Material Type: Article
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A study on the street food dimensions and its effects on consumer attitude and behavioural intentionsTourism review (Association internationale d'experts scientifiques du tourisme), 2018-08, Vol.73 (3), p.374-388 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-03-2018-0033Full text available |