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Results 1 - 20 of 77  for All Library Resources

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Refined by: creation date: 1997 To 2011 remove language: German remove
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1
The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word-of-mouth
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Article
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The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word-of-mouth

Tourism review (Association internationale d'experts scientifiques du tourisme), 2010-09, Vol.65 (3), p.16-34 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/16605371011083503

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2
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
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Article
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

Journal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDE

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3
Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art
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Article
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Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art

Journal für Betriebswirtschaft, 2011-11, Vol.61 (2-3), p.91-121 [Peer Reviewed Journal]

Wirtschaftsuniversität Wien, Austria 2011 ;Journal für Betriebswirtschaft is a copyright of Springer, (2011). All Rights Reserved. ;ISSN: 0344-9327 ;ISSN: 2198-1620 ;EISSN: 1614-631X ;EISSN: 2198-1639 ;DOI: 10.1007/s11301-011-0075-0

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4
Die Geld-zurück-Garantie – Mehr als nur ein Qualitätsindikator?
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Article
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Die Geld-zurück-Garantie – Mehr als nur ein Qualitätsindikator?

Zeitschrift für Betriebswirtschaft, 2011-12, Vol.81 (12), p.1285-1323 [Peer Reviewed Journal]

Gabler Verlag 2011 ;Copyright Springer Science & Business Media Dec 2011 ;ISSN: 0044-2372 ;EISSN: 1861-8928 ;DOI: 10.1007/s11573-011-0521-4

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5
System for conducting reverse auction over Internet or over electronic connected display system, enables bidder to refrain or confirm purchase intention based on offer and to conclude sales contract at any time of purchase
Material Type:
Patent
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6
A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks
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Article
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A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risks

Tourism review (Association internationale d'experts scientifiques du tourisme), 2009-08, Vol.64 (3), p.28-48 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;Emerald Group Publishing Limited 2009 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/16605370910988818

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7
L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit
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Article
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L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit

Recherche et applications en marketing, 2008-06, Vol.23 (2), p.1-18 [Peer Reviewed Journal]

Copyright 2008 AFM ;2008 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2008 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737010802300201

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8
Explaining purchase intentions of radical inventions: a schematic and attitude-based approach
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Article
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Explaining purchase intentions of radical inventions: a schematic and attitude-based approach

Marketing (Munich), 2008-01, Vol.30 (4), p.205-220 [Peer Reviewed Journal]

ISSN: 0344-1369

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9
Facetten der Kongruenz: Persönlichkeitsbasierte Ähnlichkeit von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit
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Article
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Facetten der Kongruenz: Persönlichkeitsbasierte Ähnlichkeit von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit

Marketing (London), 2010-01, Vol.32 (3), p.180-194 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2010 ;ISSN: 0344-1369

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10
Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken: Eine experimentelle Untersuchung am Beispiel von Lebensmittelmarken
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Article
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Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken: Eine experimentelle Untersuchung am Beispiel von Lebensmittelmarken

Marketing, 2011-01, Vol.33 (3), p.192-207 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369

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11
L'expérience de prise de risque par les consommateurs : rôle des émotions anticipées positives
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Article
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L'expérience de prise de risque par les consommateurs : rôle des émotions anticipées positives

Recherche et applications en marketing, 2010-06, Vol.25 (2), p.31-49 [Peer Reviewed Journal]

Copyright (2010) AFM Association Française du Marketing ;2010 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011002500202

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12
Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain
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Article
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Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain

Recherche et applications en marketing, 2010-06, Vol.25 (2), p.51-68 [Peer Reviewed Journal]

Copyright (2010) AFM Association Française du Marketing ;2010 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011002500203

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13
Les ambiguïtés sémantiques du commerce équitable: micro-mythanalyse des imaginaires de consommation
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Article
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Les ambiguïtés sémantiques du commerce équitable: micro-mythanalyse des imaginaires de consommation

Recherche et applications en marketing, 2011-12, Vol.26 (4), p.53-70 [Peer Reviewed Journal]

2011 Association Française du Marketing ;Copyright Association Française du Marketing Dec 2011 ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011102600403

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14
Helden der Werbung? Eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten
Material Type:
Article
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Helden der Werbung? Eine Untersuchung der Relevanz von Werbefiguren für das Konsumentenverhalten

Marketing (London), 2009-01, Vol.31 (3), p.183-196 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2009 ;ISSN: 0344-1369

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15
Die asymmetrische Wirkung eines Akzents in der Werbung
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Article
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Die asymmetrische Wirkung eines Akzents in der Werbung

Marketing (London), 2009-01, Vol.31 (4), p.255-265 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2009 ;ISSN: 0344-1369 ;DOI: 10.15358/0344-1369-2009-4-255

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16
Die Erklärung des Nutzerverhaltens in elektronischen Medien mit Hilfe der Flow-Theorie
Material Type:
Article
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Die Erklärung des Nutzerverhaltens in elektronischen Medien mit Hilfe der Flow-Theorie

Marketing (London), 2001-01, Vol.23 (1), p.17-30 [Peer Reviewed Journal]

Copyright Verlag C.H. Beck OHG 2001 ;ISSN: 0344-1369

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17
System and method for dealing of products and/or services
Material Type:
Patent
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System and method for dealing of products and/or services

Digital Resources/Online E-Resources

18
System and method for dealing of products and/or services
Material Type:
Patent
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System and method for dealing of products and/or services

Digital Resources/Online E-Resources

19
On consumers' willingness to purchase nutritionally enhanced genetically modified food
Material Type:
Article
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On consumers' willingness to purchase nutritionally enhanced genetically modified food

PEER Licence Agreement (applicable only to documents from PEER project) PEER Licence Agreement (applicable only to documents from PEER project) f

Digital Resources/Online E-Resources

20
On consumers' willingness to purchase nutritionally enhanced genetically modified food
Material Type:
Web Resources
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On consumers' willingness to purchase nutritionally enhanced genetically modified food

Digital Resources/Online E-Resources

Results 1 - 20 of 77  for All Library Resources

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