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1 |
Material Type: Article
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The influence of corporate image, relationship marketing, and trust on purchase intention: the moderating effects of word-of-mouthTourism review (Association internationale d'experts scientifiques du tourisme), 2010-09, Vol.65 (3), p.16-34 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/16605371011083503Full text available |
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Material Type: Article
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption BehaviorJournal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDEFull text available |
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3 |
Material Type: Article
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Der Herkunftslandeffekt: Eine kritische Würdigung des State of the ArtJournal für Betriebswirtschaft, 2011-11, Vol.61 (2-3), p.91-121 [Peer Reviewed Journal]Wirtschaftsuniversität Wien, Austria 2011 ;Journal für Betriebswirtschaft is a copyright of Springer, (2011). All Rights Reserved. ;ISSN: 0344-9327 ;ISSN: 2198-1620 ;EISSN: 1614-631X ;EISSN: 2198-1639 ;DOI: 10.1007/s11301-011-0075-0Full text available |
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4 |
Material Type: Article
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Die Geld-zurück-Garantie – Mehr als nur ein Qualitätsindikator?Zeitschrift für Betriebswirtschaft, 2011-12, Vol.81 (12), p.1285-1323 [Peer Reviewed Journal]Gabler Verlag 2011 ;Copyright Springer Science & Business Media Dec 2011 ;ISSN: 0044-2372 ;EISSN: 1861-8928 ;DOI: 10.1007/s11573-011-0521-4Full text available |
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5 |
Material Type: Patent
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6 |
Material Type: Article
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A study on the influence of purchase intentions on repurchase decisions: the moderating effects of reference groups and perceived risksTourism review (Association internationale d'experts scientifiques du tourisme), 2009-08, Vol.64 (3), p.28-48 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;Emerald Group Publishing Limited 2009 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/16605370910988818Full text available |
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7 |
Material Type: Article
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L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produitRecherche et applications en marketing, 2008-06, Vol.23 (2), p.1-18 [Peer Reviewed Journal]Copyright 2008 AFM ;2008 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2008 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737010802300201Full text available |
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8 |
Material Type: Article
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Explaining purchase intentions of radical inventions: a schematic and attitude-based approachMarketing (Munich), 2008-01, Vol.30 (4), p.205-220 [Peer Reviewed Journal]ISSN: 0344-1369Full text available |
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9 |
Material Type: Article
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Facetten der Kongruenz: Persönlichkeitsbasierte Ähnlichkeit von Marke und Testimonial als Determinanten wahrgenommener Passung und KaufwahrscheinlichkeitMarketing (London), 2010-01, Vol.32 (3), p.180-194 [Peer Reviewed Journal]Copyright Verlag C.H. Beck OHG 2010 ;ISSN: 0344-1369Full text available |
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10 |
Material Type: Article
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Bio-Siegel als Differenzierungsmerkmal für Herstellermarken und Handelsmarken: Eine experimentelle Untersuchung am Beispiel von LebensmittelmarkenMarketing, 2011-01, Vol.33 (3), p.192-207 [Peer Reviewed Journal]Copyright Verlag C.H. Beck OHG 2011 ;ISSN: 0344-1369Full text available |
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11 |
Material Type: Article
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L'expérience de prise de risque par les consommateurs : rôle des émotions anticipées positivesRecherche et applications en marketing, 2010-06, Vol.25 (2), p.31-49 [Peer Reviewed Journal]Copyright (2010) AFM Association Française du Marketing ;2010 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011002500202Full text available |
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12 |
Material Type: Article
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Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrainRecherche et applications en marketing, 2010-06, Vol.25 (2), p.51-68 [Peer Reviewed Journal]Copyright (2010) AFM Association Française du Marketing ;2010 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2010 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011002500203Full text available |
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13 |
Material Type: Article
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Les ambiguïtés sémantiques du commerce équitable: micro-mythanalyse des imaginaires de consommationRecherche et applications en marketing, 2011-12, Vol.26 (4), p.53-70 [Peer Reviewed Journal]2011 Association Française du Marketing ;Copyright Association Française du Marketing Dec 2011 ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011102600403Full text available |
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14 |
Material Type: Article
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Helden der Werbung? Eine Untersuchung der Relevanz von Werbefiguren für das KonsumentenverhaltenMarketing (London), 2009-01, Vol.31 (3), p.183-196 [Peer Reviewed Journal]Copyright Verlag C.H. Beck OHG 2009 ;ISSN: 0344-1369Full text available |
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15 |
Material Type: Article
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Die asymmetrische Wirkung eines Akzents in der WerbungMarketing (London), 2009-01, Vol.31 (4), p.255-265 [Peer Reviewed Journal]Copyright Verlag C.H. Beck OHG 2009 ;ISSN: 0344-1369 ;DOI: 10.15358/0344-1369-2009-4-255Full text available |
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16 |
Material Type: Article
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Die Erklärung des Nutzerverhaltens in elektronischen Medien mit Hilfe der Flow-TheorieMarketing (London), 2001-01, Vol.23 (1), p.17-30 [Peer Reviewed Journal]Copyright Verlag C.H. Beck OHG 2001 ;ISSN: 0344-1369Full text available |
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17 |
Material Type: Patent
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System and method for dealing of products and/or servicesDigital Resources/Online E-Resources |
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18 |
Material Type: Patent
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System and method for dealing of products and/or servicesDigital Resources/Online E-Resources |
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19 |
Material Type: Article
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On consumers' willingness to purchase nutritionally enhanced genetically modified foodPEER Licence Agreement (applicable only to documents from PEER project) PEER Licence Agreement (applicable only to documents from PEER project) fDigital Resources/Online E-Resources |
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20 |
Material Type: Web Resources
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On consumers' willingness to purchase nutritionally enhanced genetically modified foodDigital Resources/Online E-Resources |