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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
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Antecedents of luxury brand purchase intentionThe journal of product & brand management, 2011-09, Vol.20 (6), p.457-467 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111166603Full text available |
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The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on FacebookThe journal of product & brand management, 2013-01, Vol.22 (5/6), p.342-351 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0299Full text available |
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A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication studyThe journal of product & brand management, 2017-01, Vol.26 (3), p.239-250 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-08-2016-1289Full text available |
| 4 |
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Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?The journal of product & brand management, 2022-10, Vol.31 (8), p.1180-1195 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-09-2021-3660Full text available |
| 5 |
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Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brandsThe journal of product & brand management, 2019-11, Vol.28 (7), p.830-848 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1842Full text available |
| 6 |
Material Type: Article
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Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarityThe journal of product & brand management, 2020-01, Vol.29 (1), p.1-14 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-03-2018-1794Full text available |
| 7 |
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Employee-generated content: the role of perceived brand citizenship behavior and expertise on consumer behaviorsThe journal of product & brand management, 2021-08, Vol.30 (6), p.819-833 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2020-2908Full text available |
| 8 |
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A competitive resource: consumer-perceived new-product creativityThe journal of product & brand management, 2020-10, Vol.29 (7), p.999-1010 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-10-2018-2075Full text available |
| 9 |
Material Type: Article
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Co-branding strategy in cause-related advertising: the fit between brand and causeThe journal of product & brand management, 2017-01, Vol.26 (2), p.135-150 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;Attribution-NonCommercial-NoDerivs 3.0 Spain info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/3.0/es/ ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2015-0939Full text available |
| 10 |
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Examination of the roles played by brand love and jealousy in shaping customer engagementThe journal of product & brand management, 2014-01, Vol.23 (1), p.24-32 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0315Full text available |
| 11 |
Material Type: Article
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Antecedents and consequences of attitude contagion processes: the example of apparel brand fan pagesThe journal of product & brand management, 2020-01, Vol.29 (1), p.31-51 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2018-1930Full text available |
| 12 |
Material Type: Article
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To tell or not to tell? The impact of communicating consumer participation in new product developmentThe journal of product & brand management, 2018-03, Vol.27 (2), p.158-171 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2016-1276Full text available |
| 13 |
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Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's imageThe journal of product & brand management, 2011-08, Vol.20 (5), p.356-367 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111157883Full text available |
| 14 |
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Deal evaluation and purchase intention: the impact of aspirational and market-based internal reference pricesThe journal of product & brand management, 2000-06, Vol.9 (3), p.179-192 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2000 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420010332449Full text available |
| 15 |
Material Type: Article
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Investigating the drivers of consumer intention to buy manufacturer brandsThe journal of product & brand management, 2012-08, Vol.21 (5), p.328-340 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421211253623Full text available |
| 16 |
Material Type: Article
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Counterfeits and branded products: effects of counterfeit ownershipThe journal of product & brand management, 2011-08, Vol.20 (5), p.379-393 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111157900Full text available |
| 17 |
Material Type: Article
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Price presentation effects on green purchase intentionsThe journal of product & brand management, 2014-05, Vol.23 (3), p.230-239 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0324Full text available |
| 18 |
Material Type: Article
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Does the developed-country brand name still matter? Consumers’ purchase intentions and ethnocentrism and materialism as moderatorsThe journal of product & brand management, 2022-06, Vol.31 (6), p.854-869 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2021-3475Full text available |
| 19 |
Material Type: Article
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An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentionsThe journal of product & brand management, , Vol.27 (2), p.146-157 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2016-1282Full text available |
| 20 |
Material Type: Article
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Licensing a sports brand: effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentionsThe journal of product & brand management, 2015-05, Vol.24 (3), p.198-210 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2014-0579Full text available |
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