Results 1 - 20 of 363 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Show only
- Peer-reviewed Journals (362)
Refined by:
Journal Title:
Psychology & Marketing
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
|
|
On-line product presentation: Effects on mood, perceived risk, and purchase intentionPsychology & marketing, 2005-09, Vol.22 (9), p.695-719 [Peer Reviewed Journal]2005 Wiley Periodicals, Inc. ;Copyright © 2005 Wiley Periodicals, Inc., A Wiley Company ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20080Full text available |
| 2 |
Material Type: Article
|
|
Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase IntentionPsychology & marketing, 2013-07, Vol.30 (7), p.555-565 [Peer Reviewed Journal]2013 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Jul 2013 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20627Full text available |
| 3 |
Material Type: Article
|
|
The Effects of Product Placement in Fictitious Literature on Consumer Purchase IntentionPsychology & marketing, 2016-11, Vol.33 (11), p.883-898 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Nov 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20926Full text available |
| 4 |
Material Type: Article
|
|
Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention: CONSUMER BLAME ATTRIBUTIONSPsychology & marketing, 2013-07, Vol.30 (7), p.555-565 [Peer Reviewed Journal]ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20627Full text available |
| 5 |
Material Type: Article
|
|
The differential roles of brand credibility and brand prestige in consumer brand choicePsychology & marketing, 2010-07, Vol.27 (7), p.662-678 [Peer Reviewed Journal]2010 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Jul 2010 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20350Full text available |
| 6 |
Material Type: Article
|
|
Celebrities in Advertising: Looking for Congruence or Likability?Psychology & marketing, 2012-09, Vol.29 (9), p.651-662 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Sep 2012 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20551Full text available |
| 7 |
Material Type: Article
|
|
An Exploration and Investigation of Edible Insect Consumption: The Impacts of Image and Description on Risk Perceptions and Purchase IntentPsychology & marketing, 2016-02, Vol.33 (2), p.94-112 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20847Full text available |
| 8 |
Material Type: Article
|
|
A hierarchical analysis of the green consciousness of the Egyptian consumerPsychology & marketing, 2007-05, Vol.24 (5), p.445-473 [Peer Reviewed Journal]2007 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. May 2007 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20168Full text available |
| 9 |
Material Type: Article
|
|
Embodiment, immersion, and enjoyment in virtual reality marketing experiencesPsychology & marketing, 2023-07, Vol.40 (7), p.1329-1343 [Peer Reviewed Journal]Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21822Digital Resources/Online E-Resources |
| 10 |
Material Type: Article
|
|
The Effect of Scarcity on the Purchase Intentions of Prevention and Promotion Motivated ConsumersPsychology & marketing, 2012-08, Vol.29 (8), p.541-548 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Aug 2012 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20541Full text available |
| 11 |
Material Type: Article
|
|
The effects of visual and verbal information on attitudes and purchase intentions in internet shoppingPsychology & marketing, 2008-02, Vol.25 (2), p.146-178 [Peer Reviewed Journal]2008 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2008 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20204Full text available |
| 12 |
Material Type: Article
|
|
Celebrity Scandal Fallout: How Attribution Style Can Protect the SponsorPsychology & marketing, 2013-06, Vol.30 (6), p.529-541 [Peer Reviewed Journal]2013 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Jun 2013 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20625Full text available |
| 13 |
Material Type: Article
|
|
Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?Psychology & marketing, 2016-03, Vol.33 (3), p.195-208 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Mar 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20865Full text available |
| 14 |
Material Type: Article
|
|
Anarchy of effects? Exploring attention to online advertising and multiple outcomesPsychology & marketing, 2011-04, Vol.28 (4), p.417-440 [Peer Reviewed Journal]2011 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Apr 2011 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20371Full text available |
| 15 |
Material Type: Article
|
|
Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?Psychology & marketing, 2016-10, Vol.33 (10), p.864-874 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Oct 2016 ;Copyright © 2016 Wiley Periodicals, Inc. ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20923Full text available |
| 16 |
Material Type: Article
|
|
Consumer learning and the effects of virtual experience relative to indirect and direct product experiencePsychology & marketing, 2008-07, Vol.25 (7), p.568-586 [Peer Reviewed Journal]2008 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Jul 2008 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20225Full text available |
| 17 |
Material Type: Article
|
|
Consumer uncertainty, revisitedPsychology & marketing, 2011-06, Vol.28 (6), p.584-607 [Peer Reviewed Journal]2011 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Jun 2011 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20402Full text available |
| 18 |
Material Type: Article
|
|
Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situationPsychology & marketing, 2010-02, Vol.27 (2), p.141-165 [Peer Reviewed Journal]2010 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2010 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20324Full text available |
| 19 |
Material Type: Article
|
|
One For Me, One For You: Cause-Related Marketing with Buy-One Give-One PromotionsPsychology & marketing, 2016-09, Vol.33 (9), p.692-703 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Sep 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20910Full text available |
| 20 |
Material Type: Article
|
|
When Your Source Is Smiling, Consumers May Automatically Smile with You: Investigating the Source Expressive Display HypothesisPsychology & marketing, 2016-01, Vol.33 (1), p.5-19 [Peer Reviewed Journal]2015 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Jan 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20857Full text available |
Results 1 - 20 of 363 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Personalize your results
Refine Search Results
Expand My Results
Show only
- Peer-reviewed Journals (362)
Refine My Results
Creation Date
- Before 1992 (32)
- 1992 To 1998 (65)
- 1999 To 2005 (42)
- 2006 To 2013 (127)
- After 2013 (98)
-
More options
Subject
- Psychology (279)
- Business (275)
- Psychology, Applied (275)
- Social Sciences (275)
- Business & Economics (275)
- Studies (249)
- Consumer Behavior (166)
- Marketing (128)
- Konsumentenverhalten (116)
- Consumers (103)
- Applied Psychology (70)
- Consumer Attitudes (62)
- Advertising (47)
- Perceptions (45)
- Usa (41)
- Purchase Intention (37)
- Attitudes (37)
- Werbewirkung (31)
- Statistical Analysis (28)
- Emotions (27)
-
More options
Databases
- ProQuest Central (362)
- ProQuest One Psychology (361)
- Wiley Open Access Journals (7)
- Coronavirus Research Database (2)
- Hyper Article en Ligne (HAL) (Open Access) (2)
- HAL-SHS: Archive ouverte en Sciences de l'Homme et de la Société (Open Access) (2)
- SWEPUB Freely available online (2)
- ROAD: Directory of Open Access Scholarly Resources (1)
- Open Access LMU (1)
-
More options
Journal Title
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||