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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in IranMarketing intelligence & planning, 2012-01, Vol.30 (4), p.460-476ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/02634501211231946Full text available |
| 2 |
Material Type: Article
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Influencer marketing: purchase intention and its antecedentsMarketing intelligence & planning, 2021-09, Vol.39 (7), p.960-978Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2021-0104Full text available |
| 3 |
Material Type: Article
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Technology readiness and e-service quality – impact on purchase intention and loyaltyMarketing intelligence & planning, 2022-03, Vol.40 (2), p.242-255Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2021-0196Full text available |
| 4 |
Material Type: Article
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Role of conspicuous value in luxury purchase intentionMarketing intelligence & planning, 2021-07, Vol.39 (2), p.169-185Emerald Publishing Limited ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2020-0102Full text available |
| 5 |
Material Type: Article
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How does greenwashing affect green branding equity and purchase intention? An empirical researchMarketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339Full text available |
| 6 |
Material Type: Article
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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated modelMarketing intelligence & planning, 2015-05, Vol.33 (3), p.258-275Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2013-0069Full text available |
| 7 |
Material Type: Article
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Effects of green brand on green purchase intentionMarketing intelligence & planning, 2014-01, Vol.32 (3), p.250-268Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-10-2012-0105Full text available |
| 8 |
Material Type: Article
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Chinese cultural element in brand logo and purchase intentionMarketing intelligence & planning, 2023-03, Vol.41 (2), p.171-185Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2022-0175Full text available |
| 9 |
Material Type: Article
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Active and upcoming deals: effect on purchase intentionMarketing intelligence & planning, 2020-01, Vol.38 (1), p.32-45Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-01-2019-0004Full text available |
| 10 |
Material Type: Article
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Meta-analysis of augmented reality marketingMarketing intelligence & planning, 2023-01, Vol.41 (1), p.110-123Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2022-0221Full text available |
| 11 |
Material Type: Article
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Personality factors as predictors of online consumer engagement: an empirical investigationMarketing intelligence & planning, 2017-01, Vol.35 (4), p.510-528Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-10-2016-0193Full text available |
| 12 |
Material Type: Article
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Enhancing relationship strategies with the live stream influencersMarketing intelligence & planning, 2023-03, Vol.41 (2), p.141-155Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-01-2022-0027Full text available |
| 13 |
Material Type: Article
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Innovative mobile marketing via smartphones: Are consumers ready?Marketing intelligence & planning, 2012-01, Vol.30 (4), p.418-443ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/02634501211231883Full text available |
| 14 |
Material Type: Article
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Mapping the influence of influencer marketing: a bibliometric analysisMarketing intelligence & planning, 2021-09, Vol.39 (7), p.979-1003Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2021-0085Full text available |
| 15 |
Material Type: Article
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Luxury experience and consumer behavior: a literature reviewMarketing intelligence & planning, 2023-03, Vol.41 (2), p.199-213Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2021-0438Full text available |
| 16 |
Material Type: Article
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The spillover effect of greenwashing behaviours: an experimental approachMarketing intelligence & planning, 2020-05, Vol.38 (3), p.283-295Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-01-2019-0006Full text available |
| 17 |
Material Type: Article
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Customer engagement in sales promotionMarketing intelligence & planning, 2021-04, Vol.39 (3), p.424-437Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-11-2019-0582Full text available |
| 18 |
Material Type: Article
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How customers respond to social media advertisingMarketing intelligence & planning, 2023-03, Vol.41 (2), p.229-243Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-09-2022-0397Full text available |
| 19 |
Material Type: Article
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Do materialists care about sustainable luxury?Marketing intelligence & planning, 2020-05, Vol.38 (4), p.465-478Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-05-2019-0277Full text available |
| 20 |
Material Type: Article
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Consumers' preference for eco-friendly packaged products: pride vs guilt appealMarketing intelligence & planning, 2023-03, Vol.41 (2), p.186-198Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-05-2022-0197Full text available |
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