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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Antecedents of luxury brand purchase intentionThe journal of product & brand management, 2011-09, Vol.20 (6), p.457-467 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111166603Full text available |
| 2 |
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Deal evaluation and purchase intention: the impact of aspirational and market-based internal reference pricesThe journal of product & brand management, 2000-06, Vol.9 (3), p.179-192 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2000 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420010332449Full text available |
| 3 |
Material Type: Article
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An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentionsThe journal of product & brand management, , Vol.27 (2), p.146-157 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2016-1282Full text available |
| 4 |
Material Type: Article
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Brand engagement without brand ownership: a case of non-brand owner community membersThe journal of product & brand management, 2019-03, Vol.28 (2), p.216-230 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2018-1840Full text available |
| 5 |
Material Type: Article
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An analysis of consumer reactions to green strategiesThe journal of product & brand management, 2013-04, Vol.22 (2), p.118-128 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421311320997Full text available |
| 6 |
Material Type: Article
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Causal path modeling of grocery shopping in hypermarketsThe journal of product & brand management, 2008-08, Vol.17 (5), p.327-340 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420810896086Full text available |
| 7 |
Material Type: Article
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Do counterfeits devalue the ownership of luxury brands?The journal of product & brand management, 2000-12, Vol.9 (7), p.485-497 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2000 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420010351402Full text available |
| 8 |
Material Type: Article
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Drivers and outcomes of branded mobile app usage intentionThe journal of product & brand management, 2019-03, Vol.28 (1), p.28-49 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2017-1436Full text available |
| 9 |
Material Type: Article
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An empirical analysis of the brand personality effectThe journal of product & brand management, 2005-12, Vol.14 (7), p.404-413 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420510633350Full text available |
| 10 |
Material Type: Article
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Volunteering as a mechanism to reduce guilt over purchasing luxury itemsThe journal of product & brand management, 2015-11, Vol.24 (7), p.758-769 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2015-0784Full text available |
| 11 |
Material Type: Article
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Does image of country-of-origin matter to brand equity?The journal of product & brand management, 2007-01, Vol.16 (1), p.38-48 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2007 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420710731142Full text available |
| 12 |
Material Type: Article
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Impulse purchases of new products: an empirical analysisThe journal of product & brand management, 2009-02, Vol.18 (1), p.27-37 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420910933344Full text available |
| 13 |
Material Type: Article
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Performance consequences of brand equity management: evidence from organizations in the value chainThe journal of product & brand management, 2003-07, Vol.12 (4), p.220-236 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2003 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420310485032Full text available |
| 14 |
Material Type: Article
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Are brands forever? How brand knowledge and relationships affect current and future purchasesThe journal of product & brand management, 2006-02, Vol.15 (2), p.98-105 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2006 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420610658938Full text available |
| 15 |
Material Type: Article
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The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury productsThe journal of product & brand management, 2022-03, Vol.31 (3), p.469-483 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-09-2020-3091Full text available |
| 16 |
Material Type: Article
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Brand name substitution and brand equity transferThe journal of product & brand management, , Vol.21 (2), p.117-125 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421211215562Full text available |
| 17 |
Material Type: Article
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Country of ownership change in the premium segment: consequences for brand imageThe journal of product & brand management, 2018-01, Vol.27 (7), p.871-883 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-10-2017-1651Full text available |
| 18 |
Material Type: Article
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The influence of brand color identity on brand association and loyaltyThe journal of product & brand management, 2019-03, Vol.28 (1), p.50-62 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-09-2017-1587Full text available |
| 19 |
Material Type: Article
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What makes followers loyal? The role of influencer interactivity in building influencer brand equityThe journal of product & brand management, 2020-09, Vol.29 (6), p.803-814 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-02-2019-2280Full text available |
| 20 |
Material Type: Article
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Brand love and positive word of mouth: the moderating effects of experience and priceThe journal of product & brand management, 2016-09, Vol.25 (6), p.527-537 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-03-2015-0834Full text available |
Results 1 - 20 of 43 for All Library Resources
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