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European Journal Of Marketing
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention?European journal of marketing, 2010-01, Vol.44 (7/8), p.909-937 [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561011047463Full text available |
| 2 |
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The effects of location-based-services on consumer purchase intention at point of purchaseEuropean journal of marketing, 2015-09, Vol.49 (9/10), p.1686-1708 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2014-0012Full text available |
| 3 |
Material Type: Article
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The influence of service quality and trade show effectiveness on post-show purchase intentionEuropean journal of marketing, 2011-11, Vol.45 (11/12), p.1642-1659 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111167324Full text available |
| 4 |
Material Type: Article
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Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intentionEuropean journal of marketing, 2017-01, Vol.51 (9/10), p.1597-1611 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2016-0177Full text available |
| 5 |
Material Type: Article
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Social media engagement behavior: A framework for engaging customers through social media contentEuropean journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182Full text available |
| 6 |
Material Type: Article
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Fifty years of the European Journal of Marketing: a bibliometric analysisEuropean journal of marketing, 2018-02, Vol.52 (1/2), p.439-468 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2017-0853Full text available |
| 7 |
Material Type: Article
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Authenticity in branding – exploring antecedents and consequences of brand authenticityEuropean journal of marketing, 2017-01, Vol.51 (2), p.324-348 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2014-0633Full text available |
| 8 |
Material Type: Article
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A meta-analysis of the factors affecting eWOM providing behaviourEuropean journal of marketing, 2021-04, Vol.55 (4), p.1067-1102 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2018-0472Full text available |
| 9 |
Material Type: Article
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Sustainable fashion: current and future research directionsEuropean journal of marketing, 2020-12, Vol.54 (11), p.2873-2909 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2019-0132Full text available |
| 10 |
Material Type: Article
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Consumer engagement on Twitter: perceptions of the brand matterEuropean journal of marketing, 2019-09, Vol.53 (9), p.1905-1933 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0772Full text available |
| 11 |
Material Type: Article
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From customer readiness to customer retention: the mediating role of customer psychological and behavioral engagementEuropean journal of marketing, 2022-07, Vol.56 (7), p.1799-1829 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2021-0213Full text available |
| 12 |
Material Type: Article
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Understanding the role of influencers on live streaming platforms: when tipping makes the differenceEuropean journal of marketing, 2022-11, Vol.56 (10), p.2677-2697 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0815Full text available |
| 13 |
Material Type: Article
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Brand hate: a literature review and future research agendaEuropean journal of marketing, 2022-07, Vol.56 (7), p.2014-2051 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2021-0189Full text available |
| 14 |
Material Type: Article
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User experience in personalized online shopping: a fuzzy-set analysisEuropean journal of marketing, 2018-06, Vol.52 (7/8), p.1679-1703 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0707Full text available |
| 15 |
Material Type: Article
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To make your mouth water or not? How field dependence/independence and occasion-setting cues affect consumers’ food intake intentionEuropean journal of marketing, 2022-11, Vol.56 (11), p.2862-2891 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2021-0571Full text available |
| 16 |
Material Type: Article
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Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiativesEuropean journal of marketing, 2021-05, Vol.55 (5), p.1411-1439 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2018-0007Full text available |
| 17 |
Material Type: Article
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Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment stylesEuropean journal of marketing, 2018-04, Vol.52 (5/6), p.1185-1202 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2016-0566Full text available |
| 18 |
Material Type: Article
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Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendencyEuropean journal of marketing, 2020-06, Vol.54 (6), p.1407-1431 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2018-0221Full text available |
| 19 |
Material Type: Article
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The use of product scarcity in marketingEuropean journal of marketing, 2020-01, Vol.54 (2), p.380-418 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0285Full text available |
| 20 |
Material Type: Article
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Brand systems: integrating branding research perspectivesEuropean journal of marketing, 2023-01, Vol.57 (2), p.387-425 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2021-0606Full text available |
Results 1 - 20 of 496 for All Library Resources
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