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Results 1 - 20 of 49  for All Library Resources

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1
Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence
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Article
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Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presence

Asia Pacific journal of marketing and logistics, 2019-03, Vol.31 (2), p.378-397 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2018-0170

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2
The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services
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Article
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The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services

Asia Pacific journal of marketing and logistics, 2021-01, Vol.33 (2), p.561-583 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-07-2019-0442

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3
The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices
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Article
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The importance of region of origin and geographical labeling for tea consumers: the moderating effect of traditional tea processing method and tea prices

Asia Pacific journal of marketing and logistics, 2022-06, Vol.34 (6), p.1158-1177 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-02-2021-0121

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4
Role of tactile and visual inputs in product evaluation: a multisensory perspective
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Article
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Role of tactile and visual inputs in product evaluation: a multisensory perspective

Asia Pacific journal of marketing and logistics, 2011-08, Vol.23 (4), p.513-530 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2011 ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851111165066

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5
Investigating determinants of youth’s intentions of seeking microcredit in the post-conflict era
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Article
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Investigating determinants of youth’s intentions of seeking microcredit in the post-conflict era

Asia Pacific journal of marketing and logistics, 2014-09, Vol.26 (4), p.579-601 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2014-0039

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6
Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance
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Article
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Customer value, purchase intentions and willingness to pay: the moderating effects of cultural/economic distance

Asia Pacific journal of marketing and logistics, 2022-02, Vol.34 (2), p.268-286 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-12-2019-0743

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7
The mechanism leads to successful clickbait promotion in WeChat social media platforms
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Article
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The mechanism leads to successful clickbait promotion in WeChat social media platforms

Asia Pacific journal of marketing and logistics, 2021-10, Vol.33 (9), p.1952-1973 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2020-0562

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8
Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW)
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Article
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Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW)

Asia Pacific journal of marketing and logistics, 2022-08, Vol.34 (8), p.1778-1806 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-04-2020-0204

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9
An empirical investigation of consumer perceptions of online shopping in an emerging economy: Adoption theory perspective
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Article
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An empirical investigation of consumer perceptions of online shopping in an emerging economy: Adoption theory perspective

Asia Pacific journal of marketing and logistics, 2018-11, Vol.30 (4), p.952-971 [Peer Reviewed Journal]

Emerald Publishing Limited 2018 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-01-2018-0038

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10
The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product
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Article
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The interplay of social responsibility consciousness and evaluation mode in consumers’ response toward cause-related marketing-enhanced product

Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (8), p.1651-1674 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-06-2019-0413

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11
The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude
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Article
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The influences of electronic word-of-mouth message appeal and message source credibility on brand attitude

Asia Pacific journal of marketing and logistics, 2011-08, Vol.23 (4), p.448-472 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2011 ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851111165020

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12
Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions
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Article
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Unveiling the effects of figurative meanings in manipulated online hotel reviews on consumers' behavioral intentions

Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (8), p.1799-1821 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-06-2019-0398

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13
The direct and indirect effects of anger and its cognitive appraisals in public relations incidents
Material Type:
Article
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The direct and indirect effects of anger and its cognitive appraisals in public relations incidents

Asia Pacific journal of marketing and logistics, 2019-10, Vol.31 (5), p.1344-1358 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-08-2018-0292

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14
Homo moralis and Homo economicus: scale development and validation of consumers' moral preferences
Material Type:
Article
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Homo moralis and Homo economicus: scale development and validation of consumers' moral preferences

Asia Pacific journal of marketing and logistics, 2021-01, Vol.33 (2), p.607-621 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-10-2019-0578

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15
Cultural context in word-of-mouth activity
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Article
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Cultural context in word-of-mouth activity

Asia Pacific journal of marketing and logistics, 2016-11, Vol.28 (5), p.827-840 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-12-2015-0186

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16
Cross-cultural generalization of the effect of option choice framing on product option choices
Material Type:
Article
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Cross-cultural generalization of the effect of option choice framing on product option choices

Asia Pacific journal of marketing and logistics, 2009-07, Vol.21 (3), p.342-354 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;Emerald Group Publishing Limited 2009 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850910973838

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17
E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites
Material Type:
Article
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E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites

Asia Pacific journal of marketing and logistics, 2021-06, Vol.33 (6), p.1339-1362 [Peer Reviewed Journal]

Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-10-2018-0403

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18
Crosscultural generalization of the effect of option choice framing on product option choices
Material Type:
Article
Add to My Research

Crosscultural generalization of the effect of option choice framing on product option choices

Asia Pacific journal of marketing and logistics, 2009-07, Vol.21 (3), p.342-354 [Peer Reviewed Journal]

ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850910973838

Full text available

19
User willingness to purchase applications on mobile intelligent devices: evidence from app store
Material Type:
Article
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User willingness to purchase applications on mobile intelligent devices: evidence from app store

Asia Pacific journal of marketing and logistics, 2020-10, Vol.32 (8), p.1629-1649 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-06-2019-0411

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20
What makes fashion consumers “click”? Generation of eWoM engagement in social media
Material Type:
Article
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What makes fashion consumers “click”? Generation of eWoM engagement in social media

Asia Pacific journal of marketing and logistics, 2019-03, Vol.31 (2), p.398-418 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-03-2018-0115

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Results 1 - 20 of 49  for All Library Resources

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