Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media AdvertisingManagement dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019Full text available |
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2 |
Material Type: Article
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Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase IntentionFibres & textiles in Eastern Europe, 2022-10, Vol.30 (5), p.1-7 [Peer Reviewed Journal]ISSN: 2300-7354 ;EISSN: 2300-7354 ;DOI: 10.2478/ftee-2022-0038Full text available |
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3 |
Material Type: Article
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How online reviews affect purchase intention: A meta-analysis across contextual and cultural factorsData and information management, 2023-11, p.100058, Article 100058 [Peer Reviewed Journal]ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2023.100058Full text available |
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4 |
Material Type: Article
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The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?Central European Management Journal, 2021-03, Vol.29 (1), p.14-38 [Peer Reviewed Journal]ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.39Full text available |
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5 |
Material Type: Article
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Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR ModelCentral European Management Journal, 2021-12, Vol.29 (4), p.124-148 [Peer Reviewed Journal]ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.62Full text available |
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6 |
Material Type: Article
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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challengesManagement & marketing (Bucharest, Romania), 2023-12, Vol.18 (1), p.474-495 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0026Full text available |
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7 |
Material Type: Article
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Investigation of the Effect of Risk Perceptions of the Generation Z Consumers' Against Refurbished Products on Their Purchase IntentionMarketynh i menedz͡h︡ment innovat͡s︡iĭ, 2023-01, Vol.14 (3), p.109-124 [Peer Reviewed Journal]ISSN: 2218-4511 ;EISSN: 2227-6718 ;DOI: 10.21272/mmi.2023.3-10Full text available |
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8 |
Material Type: Article
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Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase IntentionJournal of Intercultural Management, 2023-03, Vol.15 (1), p.4-40 [Peer Reviewed Journal]EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0001Full text available |
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9 |
Material Type: Article
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Impact of Fear of Identity Theft and Perceived Risk on Online Purchase IntentionOrganizacija, 2018-05, Vol.51 (2), p.146-155 [Peer Reviewed Journal]Copyright De Gruyter Open Sp. z o.o. 2018 ;ISSN: 1581-1832 ;ISSN: 1318-5454 ;EISSN: 1581-1832 ;DOI: 10.2478/orga-2018-0007Full text available |
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10 |
Material Type: Article
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The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual PerceptionStudies in business and economics (Romania), 2020-08, Vol.15 (2), p.175-191 [Peer Reviewed Journal]ISSN: 2344-5416 ;EISSN: 2344-5416 ;DOI: 10.2478/sbe-2020-0033Full text available |
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11 |
Material Type: Article
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Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement ProductMarketing Instytucji Naukowych i Badawczych, 2021-03, Vol.39 (1), p.67-92 [Peer Reviewed Journal]ISSN: 2353-8414 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2021-0004Full text available |
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12 |
Material Type: Article
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The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factorsHolistica : Journal of business and public administration, 2019-12, Vol.10 (3), p.53-74 [Peer Reviewed Journal]ISSN: 2067-9785 ;EISSN: 2067-9785 ;DOI: 10.2478/hjbpa-2019-0029Full text available |
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13 |
Material Type: Article
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Factors influencing consumers’ light commercial vehicle purchase intention in a developing countryManagement & Marketing, 2015-09, Vol.10 (2), p.148-162 [Peer Reviewed Journal]ISSN: 1842-0206 ;EISSN: 1842-0206 ;DOI: 10.1515/mmcks-2015-0012Full text available |
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14 |
Material Type: Article
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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service QualityMarketing Instytucji Naukowych i Badawczych, 2019-06, Vol.32 (2), p.175-205 [Peer Reviewed Journal]ISSN: 2353-8414 ;ISSN: 2353-8503 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2019-0035Full text available |
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15 |
Material Type: Article
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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service QualityMarketing Instytucji Naukowych i Badawczych, 2019-06, Vol.32 (2), p.175-205 [Peer Reviewed Journal]EISSN: 2353-8414 ;DOI: 10.2478/minib-2019-0035Full text available |
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16 |
Material Type: Article
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Digital Content Marketing and EWOM: A Mediational Serial ApproachBusiness systems research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010Full text available |
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17 |
Material Type: Article
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Factors influencing consumers' light commercial vehicle purchase intention in a developing countryManagement & marketing (Bucharest, Romania), 2015-04, Vol.10 (2), p.148 [Peer Reviewed Journal]Copyright Academy of Economic Studies, Bucharest 2015 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.1515/mmcks-2015-0012.Full text available |
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18 |
Material Type: Article
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Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived InnovationJournal of Intercultural Management, 2023-12, Vol.15 (4), p.39-65 [Peer Reviewed Journal]EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0017Full text available |
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19 |
Material Type: Article
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The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: A case study in PT. Saikho Indo KreatifManagement (Zielona Góra), 2023-10, Vol.27 (1), p.157-183 [Peer Reviewed Journal]Copyright University of Zielona Góra, Faculty of Economics and Management 2023 ;ISSN: 2299-193X ;ISSN: 1429-9321 ;EISSN: 2299-193X ;DOI: 10.58691/man/172050Full text available |
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20 |
Material Type: Article
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Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?Business systems research, 2023-12, Vol.14 (2), p.158-172 [Peer Reviewed Journal]EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0017Full text available |