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Results 1 - 20 of 224  for All Library Resources

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Result Number Material Type Add to My Shelf Action Record Details and Options
1
Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising
Material Type:
Article
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Management dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]

COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019

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2
Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention
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Article
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Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention

Fibres & textiles in Eastern Europe, 2022-10, Vol.30 (5), p.1-7 [Peer Reviewed Journal]

ISSN: 2300-7354 ;EISSN: 2300-7354 ;DOI: 10.2478/ftee-2022-0038

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3
How online reviews affect purchase intention: A meta-analysis across contextual and cultural factors
Material Type:
Article
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How online reviews affect purchase intention: A meta-analysis across contextual and cultural factors

Data and information management, 2023-11, p.100058, Article 100058 [Peer Reviewed Journal]

ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2023.100058

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4
The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
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Article
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The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?

Central European Management Journal, 2021-03, Vol.29 (1), p.14-38 [Peer Reviewed Journal]

ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.39

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5
Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model
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Article
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Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

Central European Management Journal, 2021-12, Vol.29 (4), p.124-148 [Peer Reviewed Journal]

ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.62

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6
Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges
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Article
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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Management & marketing (Bucharest, Romania), 2023-12, Vol.18 (1), p.474-495 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0026

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7
Investigation of the Effect of Risk Perceptions of the Generation Z Consumers' Against Refurbished Products on Their Purchase Intention
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Article
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Investigation of the Effect of Risk Perceptions of the Generation Z Consumers' Against Refurbished Products on Their Purchase Intention

Marketynh i menedz͡h︡ment innovat͡s︡iĭ, 2023-01, Vol.14 (3), p.109-124 [Peer Reviewed Journal]

ISSN: 2218-4511 ;EISSN: 2227-6718 ;DOI: 10.21272/mmi.2023.3-10

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8
Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention
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Article
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Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention

Journal of Intercultural Management, 2023-03, Vol.15 (1), p.4-40 [Peer Reviewed Journal]

EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0001

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9
Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention
Material Type:
Article
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Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention

Organizacija, 2018-05, Vol.51 (2), p.146-155 [Peer Reviewed Journal]

Copyright De Gruyter Open Sp. z o.o. 2018 ;ISSN: 1581-1832 ;ISSN: 1318-5454 ;EISSN: 1581-1832 ;DOI: 10.2478/orga-2018-0007

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10
The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception
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Article
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The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception

Studies in business and economics (Romania), 2020-08, Vol.15 (2), p.175-191 [Peer Reviewed Journal]

ISSN: 2344-5416 ;EISSN: 2344-5416 ;DOI: 10.2478/sbe-2020-0033

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11
Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product
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Article
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Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

Marketing Instytucji Naukowych i Badawczych, 2021-03, Vol.39 (1), p.67-92 [Peer Reviewed Journal]

ISSN: 2353-8414 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2021-0004

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12
The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors
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Article
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The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors

Holistica : Journal of business and public administration, 2019-12, Vol.10 (3), p.53-74 [Peer Reviewed Journal]

ISSN: 2067-9785 ;EISSN: 2067-9785 ;DOI: 10.2478/hjbpa-2019-0029

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13
Factors influencing consumers’ light commercial vehicle purchase intention in a developing country
Material Type:
Article
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Factors influencing consumers’ light commercial vehicle purchase intention in a developing country

Management & Marketing, 2015-09, Vol.10 (2), p.148-162 [Peer Reviewed Journal]

ISSN: 1842-0206 ;EISSN: 1842-0206 ;DOI: 10.1515/mmcks-2015-0012

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14
Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality
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Article
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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality

Marketing Instytucji Naukowych i Badawczych, 2019-06, Vol.32 (2), p.175-205 [Peer Reviewed Journal]

ISSN: 2353-8414 ;ISSN: 2353-8503 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2019-0035

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15
Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality
Material Type:
Article
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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality

Marketing Instytucji Naukowych i Badawczych, 2019-06, Vol.32 (2), p.175-205 [Peer Reviewed Journal]

EISSN: 2353-8414 ;DOI: 10.2478/minib-2019-0035

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16
Digital Content Marketing and EWOM: A Mediational Serial Approach
Material Type:
Article
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Digital Content Marketing and EWOM: A Mediational Serial Approach

Business systems research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]

EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010

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17
Factors influencing consumers' light commercial vehicle purchase intention in a developing country
Material Type:
Article
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Factors influencing consumers' light commercial vehicle purchase intention in a developing country

Management & marketing (Bucharest, Romania), 2015-04, Vol.10 (2), p.148 [Peer Reviewed Journal]

Copyright Academy of Economic Studies, Bucharest 2015 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.1515/mmcks-2015-0012.

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18
Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation
Material Type:
Article
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Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation

Journal of Intercultural Management, 2023-12, Vol.15 (4), p.39-65 [Peer Reviewed Journal]

EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0017

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19
The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: A case study in PT. Saikho Indo Kreatif
Material Type:
Article
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The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: A case study in PT. Saikho Indo Kreatif

Management (Zielona Góra), 2023-10, Vol.27 (1), p.157-183 [Peer Reviewed Journal]

Copyright University of Zielona Góra, Faculty of Economics and Management 2023 ;ISSN: 2299-193X ;ISSN: 1429-9321 ;EISSN: 2299-193X ;DOI: 10.58691/man/172050

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20
Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?
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Article
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Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?

Business systems research, 2023-12, Vol.14 (2), p.158-172 [Peer Reviewed Journal]

EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0017

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