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Refined by: resource type: Conference Proceedings remove Database: Open Access LMU remove
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Human vs. AI: Investigating Consumers’ Context-Dependent Purchase Intentions for Algorithm-Created Content
Human vs. AI: Investigating Consumers’ Context-Dependent Purchase Intentions for Algorithm-Created Content
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Conference Proceeding 		Add to My Research

Human vs. AI: Investigating Consumers’ Context-Dependent Purchase Intentions for Algorithm-Created Content

DOI: 10.24251/HICSS.2022.554

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2
Match them, if you can! The similarity between brand personality and endorser personality as determinant of perceived fit and purchase intentions
Match them, if you can! The similarity between brand personality and endorser personality as determinant of perceived fit and purchase intentions
Material Type:
Conference Proceeding 		Add to My Research

Match them, if you can! The similarity between brand personality and endorser personality as determinant of perceived fit and purchase intentions

DOI: 10.5282/ubm/epub.11548

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