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Ebook Central - Academic Complete
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Book Chapter
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The impact of brand credibility and brand personality on purchase intention: An empirical study in ChinaInternational Marketing, 2011, Vol.21, p.137-153Emerald Group Publishing Limited ;ISSN: 1474-7979 ;ISBN: 9780857244475 ;ISBN: 0857244477 ;EISBN: 9780857244482 ;EISBN: 0857244485 ;DOI: 10.1108/S1474-7979(2011)0000021009 ;OCLC: 703137756 ;LCCallNum: HF1416 -- .I58 2011ebFull text available |
| 2 |
Material Type: Book Chapter
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An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of CustomersContemporary Issues in Behavioral Finance, 2019, Vol.101, p.53-64Copyright © 2019 Emerald Publishing Limited ;ISSN: 1569-3759 ;ISBN: 9781787698826 ;ISBN: 1787698823 ;EISBN: 1787698815 ;EISBN: 9781787698819 ;EISBN: 1787698831 ;EISBN: 9781787698833 ;DOI: 10.1108/S1569-375920190000101005 ;OCLC: 1105811535 ;LCCallNum: HG1-9999Full text available |
| 3 |
Material Type: Book Chapter
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The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of ShoppersRediscovering the Essentiality of Marketing, p.85-85Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_18Full text available |
| 4 |
Material Type: Book Chapter
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The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian CustomersRediscovering the Essentiality of Marketing, p.229-241Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_49Full text available |
| 5 |
Material Type: Book Chapter
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The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian CustomersRediscovering the Essentiality of Marketing, 2016ISBN: 9783319298764 ;ISBN: 3319298763 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;OCLC: 952932163 ;LCCallNum: HF5415.5-5415.53Full text available |
| 6 |
Material Type: Book Chapter
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Food private label brands: the role of consumer trust on loyalty and purchase intentionConsumer behaviour in a changing world, 2016, Vol.118ISBN: 178635277X ;ISBN: 9781786352774 ;EISBN: 9781786352781 ;EISBN: 1786352788 ;OCLC: 972290929 ;LCCallNum: HF5415.32.C66 2016Full text available |
| 7 |
Material Type: Book Chapter
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The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of ShoppersRediscovering the Essentiality of Marketing, 2016ISBN: 9783319298764 ;ISBN: 3319298763 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;OCLC: 952932163 ;LCCallNum: HF5415.5-5415.53Full text available |
| 8 |
Material Type: Book Chapter
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CONSUMERS’ RESPONSES TO CORPORATE SOCIAL RESPONSIBILITY: INCREASED AWARENESS AND PURCHASE INTENTIONProgress in Economics Research, 2011ISBN: 1613243944 ;ISBN: 9781613243947 ;EISBN: 1622570014 ;EISBN: 9781622570010 ;OCLC: 923665914 ;LCCallNum: HC21 -- .P76 2012ebFull text available |
| 9 |
Material Type: Book Chapter
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Affective States, Purchase Intention and Perceived Risk in Online ShoppingImpact of e-Commerce on Consumers and Small Firms, 2006, p.191-205Salvatore Zappalà and Colin Gray 2006 ;ISBN: 9780815389637 ;ISBN: 0815389639 ;EISBN: 1351156004 ;EISBN: 9781351155984 ;EISBN: 1351155997 ;EISBN: 1351155989 ;EISBN: 9781351155991 ;EISBN: 9781351156004 ;EISBN: 1351155970 ;EISBN: 9781351155977 ;DOI: 10.4324/9781351156004-13Full text available |
| 10 |
Material Type: Book Chapter
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Integrated Marketing Communication in B2B2C AreaBeyond Multi-channel Marketing, 2020, p.79-120Copyright © 2020 Emerald Publishing Limited ;ISBN: 1838676864 ;ISBN: 9781838676865 ;EISBN: 9781838676858 ;EISBN: 1838676856 ;DOI: 10.1108/978-1-83867-685-820201009Full text available |
| 11 |
Material Type: Book Chapter
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The Impact of Recommendations on the Cross-Channel Shopping BehaviorRediscovering the Essentiality of Marketing, p.295-301Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_60Full text available |
| 12 |
Material Type: Book Chapter
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Latitude of Quantity Acceptance: Conceptualization and Empirical ValidationRediscovering the Essentiality of Marketing, p.579-583Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_116Full text available |
| 13 |
Material Type: Book Chapter
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The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media ContextRediscovering the Essentiality of Marketing, p.209-214Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_46Full text available |
| 14 |
Material Type: Book Chapter
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Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online RetailersRediscovering the Essentiality of Marketing, p.761-762Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_145Full text available |
| 15 |
Material Type: Book Chapter
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Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting ContextRediscovering the Essentiality of Marketing, p.629-633Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_121Full text available |
| 16 |
Material Type: Book Chapter
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Consumer Ethical Judgement and Controversial Advertising Avoidance on Social MediaRediscovering the Essentiality of Marketing, p.189-193Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_42Full text available |
| 17 |
Material Type: Book Chapter
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Towards an Enhanced Model for Customer Patronage: A Structured AbstractRediscovering the Essentiality of Marketing, p.707-711Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_133Full text available |
| 18 |
Material Type: Book Chapter
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The Role of Anger in the Context of Consumer Reactions to Advertising IncongruityRediscovering the Essentiality of Marketing, p.3-8Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_1Full text available |
| 19 |
Material Type: Book Chapter
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Nostalgic Consumption: Does It Also Work for Services?Rediscovering the Essentiality of Marketing, p.881-886Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_172Full text available |
| 20 |
Material Type: Book Chapter
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International Sponsorship ResearchThe Handbook of International Advertising Research, 2014, p.529-553Copyright © 2014 John Wiley & Sons, Ltd. ;ISBN: 1444332376 ;ISBN: 9781444332377 ;EISBN: 9781118378465 ;EISBN: 1118378466 ;DOI: 10.1002/9781118378465.ch26Full text available |
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