Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and PolandOeconomia Copernicana, 2021-12, Vol.12 (4), p.935-971 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2021.031Full text available |
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2 |
Material Type: Article
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media AdvertisingManagement dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019Full text available |
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3 |
Material Type: Article
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Influence of sensory stimuli on brand experience, brand equity and purchase intentionJournal of business economics and management, 2017-02, Vol.18 (1) [Peer Reviewed Journal]ISSN: 1611-1699 ;EISSN: 2029-4433 ;DOI: 10.3846/16111699.2016.1252793Digital Resources/Online E-Resources |
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4 |
Material Type: Article
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Impact of YouTube advertising on purchase intention: A PitchAccounting and management information systems, 2020-01, Vol.19 (4), p.805-811 [Peer Reviewed Journal]Copyright Bucharest Academy of Economic Studies 2020 ;ISSN: 1583-4387 ;ISSN: 1843-8105 ;EISSN: 2559-6004 ;EISSN: 1583-4387 ;DOI: 10.24818/jamis.2020.04009Full text available |
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5 |
Material Type: Article
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ONLINE VIDEO GAME INFLUENCER'S CREDIBILITY AND PURCHASE INTENTIONDruštvena istraživanja, 2022-12, Vol.31 (4), p.683-701 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1330-0288 ;EISSN: 1848-6096 ;DOI: 10.5559/di.31.4.06Full text available |
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6 |
Material Type: Article
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Influence of Luxury Companies’ Corporate Social Responsibility Activities on Consumer Purchase Intention: Development of a Theoretical FrameworkCentral European business review, 2018-01, Vol.7 (3), p.1-25 [Peer Reviewed Journal]2018. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1805-4862 ;ISSN: 1805-4854 ;EISSN: 1805-4862 ;DOI: 10.18267/j.cebr.200Full text available |
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7 |
Material Type: Article
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Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase IntentionAmfiteatru economic, 2023-02, Vol.25 (62), p.265-282 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2023/62/265Full text available |
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8 |
Material Type: Article
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The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in MalaysiaJournal of Marketing and Consumer Behaviour in Emerging Markets, 2021, Vol.12 (1), p.19-36 [Peer Reviewed Journal]ISSN: 2449-6634Full text available |
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9 |
Material Type: Article
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The Impact of Online Consumer Reviews (OCR) on Online Consumers’ Purchase IntentionJournal of Business Research - Turk, 2020-06, Vol.12 (2), p.990-1005ISSN: 1309-0712 ;EISSN: 1309-0712 ;DOI: 10.20491/isarder.2020.889Full text available |
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10 |
Material Type: Article
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Is Your Purchase Intention Influenced by Irrational Factors? An Investigation of Fashion IndustryJournal of Marketing and Consumer Behaviour in Emerging Markets, 2020, Vol.11 (2), p.16-32 [Peer Reviewed Journal]ISSN: 2449-6634Full text available |
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11 |
Material Type: Article
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Investigating the Role of Credibility of Sports Celebrity Endorsers Influencing Sports Celebrity Identification and Purchase Intention of Endorsed BrandsTržište, 2022-01, Vol.34 (1), p.41-57 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2022.34.1.41Full text available |
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12 |
Material Type: Article
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The Role of Animosity, Religiosity, and Allocentrism in Shaping Purchase Intention through Ethnocentrism and Brand ImageOrganizations and markets in emerging economies, 2021, Vol.12 (24), p.503-525 [Peer Reviewed Journal]ISSN: 2029-4581 ;EISSN: 2345-0037Full text available |
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13 |
Material Type: Article
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National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase IntentionOrganizations and markets in emerging economies, 2021, Vol.12 (23), p.160-177 [Peer Reviewed Journal]ISSN: 2029-4581 ;EISSN: 2345-0037Full text available |
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14 |
Material Type: Article
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Uncovering the determinants of environmentally-friendly apparel purchase intention in Indonesia: Incorporating environmental concern and knowledge into the theory of planned behaviorEconomics, management and sustainability, 2022-05, Vol.7 (1), p.43-58 [Peer Reviewed Journal]ISSN: 2520-6303 ;EISSN: 2520-6303 ;DOI: 10.14254/jems.2022.7-1.4Full text available |
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15 |
Material Type: Article
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Effect of Celebirity Endorsement on Consumers Purchase Intention in the Mediation Effect of Brand ImageJournal of Business Research - Turk, 2020-01, Vol.12 (1), p.454-468ISSN: 1309-0712 ;DOI: 10.20491/isarder.2020.855Full text available |
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16 |
Material Type: Article
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A NEW MODEL FOR CUSTOMER PURCHASE INTENTION IN E-COMMERCE RECOMMENDATION AGENTSJournal of international studies (Kyiv), 2018, Vol.11 (4), p.237-253 [Peer Reviewed Journal]2018. This work is licensed under http://creativecommons.org/licenses/by/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-8330 ;EISSN: 2306-3483 ;DOI: 10.14254/2071-8330.2018/11-4/17Full text available |
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17 |
Material Type: Article
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The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from IndonesiaOrganizations and markets in emerging economies, 2020, Vol.11 (21), p.203-221 [Peer Reviewed Journal]ISSN: 2029-4581 ;EISSN: 2345-0037Full text available |
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18 |
Material Type: Article
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The Factors Affecting Luxury Brand Purchase Intention in Terms of Rational and Emotional Impact in QatarJournal of Business Research - Turk, 2019-09, Vol.11 (3), p.2191-2204ISSN: 1309-0712 ;EISSN: 1309-0712 ;DOI: 10.20491/isarder.2019.733Full text available |
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19 |
Material Type: Article
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Analysing the Purchase Intention and Behaviour Towards Green Food Packaging for Achieving Environmental Goals in MalaysiaStudia Universitatis Babeş-Bolyai Negotia, 2019-06, Vol.64 (2), p.67-82 [Peer Reviewed Journal]ISSN: 1224-8738 ;EISSN: 2065-9636 ;DOI: 10.24193/subbnegotia.2019.2.04Full text available |
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20 |
Material Type: Article
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The Impact of Social Media Marketing on Customer Inspiration and Customer Purchase Intention: A Case Study on Kabul-Afghanistan Telecom IndustryJournal of Business Research - Turk, 2020-10, Vol.12 (3), p.2721-2732ISSN: 1309-0712 ;EISSN: 1309-0712 ;DOI: 10.20491/isarder.2020.1003Full text available |