Results 1 - 20 of 80 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intentionThe journal of product & brand management, 2009-04, Vol.18 (2), p.106-114 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420910949004Full text available |
| 2 |
Material Type: Article
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Customers' purchase intentions as a reflection of price perceptionThe journal of product & brand management, 2008-05, Vol.17 (3), p.188-196 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420810875106Full text available |
| 3 |
Material Type: Article
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Consumers' intentions of buying own-label premium food productsThe journal of product & brand management, 2010-01, Vol.19 (5), p.327-334 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421011068568Full text available |
| 4 |
Material Type: Article
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Niches at the edges: price-value tradeoff, consumer behavior, and marketing strategyThe journal of product & brand management, 2009-04, Vol.18 (2), p.136-142 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420910949031Full text available |
| 5 |
Material Type: Article
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Interactions between price and price dealThe journal of product & brand management, 2010-04, Vol.19 (2), p.143-152 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421011033494Full text available |
| 6 |
Material Type: Article
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Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and JapanThe journal of product & brand management, 2008-05, Vol.17 (3), p.163-174 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420810875089Full text available |
| 7 |
Material Type: Article
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Consumers' intentions of buying ownlabel premium food productsThe journal of product & brand management, 2010-08, Vol.19 (5), p.327-334 [Peer Reviewed Journal]ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421011068568Full text available |
| 8 |
Material Type: Article
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Niches at the edges pricevalue tradeoff, consumer behavior, and marketing strategyThe journal of product & brand management, 2009-04, Vol.18 (2), p.136-142 [Peer Reviewed Journal]ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420910949031Full text available |
| 9 |
Material Type: Article
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Will you care when you pay more? The negative side of targeted promotionsThe journal of product & brand management, 2007-11, Vol.16 (7), p.481-491 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2007 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420710834931Full text available |
| 10 |
Material Type: Article
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A study of time limited price promotionsThe journal of product & brand management, 2007-01, Vol.16 (4), p.280-285 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2007 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420710763967Full text available |
| 11 |
Material Type: Article
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Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance riskThe journal of product & brand management, 2010-11, Vol.19 (7), p.496-503 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421011086919Full text available |
| 12 |
Material Type: Article
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The relative influence of pioneer and follower price on reference price and value perceptionsThe journal of product & brand management, 2010-11, Vol.19 (7), p.504-511 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421011086928Full text available |
| 13 |
Material Type: Article
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Causal path modeling of grocery shopping in hypermarketsThe journal of product & brand management, 2008-08, Vol.17 (5), p.327-340 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420810896086Full text available |
| 14 |
Material Type: Article
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Price endings: magic and mathThe journal of product & brand management, 2006-01, Vol.15 (6), p.377-385 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2006 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420610703702Full text available |
| 15 |
Material Type: Article
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Buyer behavior and procedural fairness in pricing: exploring the moderating role of product familiarityThe journal of product & brand management, 2005-06, Vol.14 (4), p.271-276 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420510609294Full text available |
| 16 |
Material Type: Article
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An empirical analysis of the brand personality effectThe journal of product & brand management, 2005-12, Vol.14 (7), p.404-413 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420510633350Full text available |
| 17 |
Material Type: Article
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Does image of country-of-origin matter to brand equity?The journal of product & brand management, 2007-01, Vol.16 (1), p.38-48 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2007 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420710731142Full text available |
| 18 |
Material Type: Article
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Impulse purchases of new products: an empirical analysisThe journal of product & brand management, 2009-02, Vol.18 (1), p.27-37 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420910933344Full text available |
| 19 |
Material Type: Article
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Multiple brand alliances: a portfolio diversification perspectiveThe journal of product & brand management, 2010-03, Vol.19 (1), p.27-33 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421011018365Full text available |
| 20 |
Material Type: Article
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Consumer perceptions of bundlesThe journal of product & brand management, 2009-05, Vol.18 (3), p.218-225 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420910957843Full text available |
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