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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand contextJournal of business research, 1996-10, Vol.37 (2), p.115-120 [Peer Reviewed Journal]1996 ;Copyright Elsevier Sequoia S.A. Oct 1996 ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/0148-2963(96)00056-2Full text available |
| 2 |
Material Type: Article
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Price, Product Information, and Purchase Intention: An Empirical StudyJournal of the Academy of Marketing Science, 1994, Vol.22 (1), p.16-27 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 1994 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070394221002 ;CODEN: JAMSDEFull text available |
| 3 |
Material Type: Article
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Impact of bundle type, price framing and familiarity on purchase intention for the bundleJournal of business research, 1995-05, Vol.33 (1), p.57-66 [Peer Reviewed Journal]1995 ;Copyright Elsevier Sequoia S.A. May 1995 ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/0148-2963(94)00014-6Full text available |
| 4 |
Material Type: Article
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Temporal decay in satisfaction - Purchase intention relationshipPsychology & marketing, 1989-09, Vol.6 (3), p.211-227 [Peer Reviewed Journal]Copyright © 1989 Wiley Subscription Services, Inc., A Wiley Company ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.4220060305Full text available |
| 5 |
Material Type: Article
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Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase IntentionJournal of advertising, 1987-12, Vol.16 (4), p.6-15 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1987 ;Copyright 1987 American Academy of Advertising ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1987.10673090Full text available |
| 6 |
Material Type: Article
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Direct and Indirect Effects of Confidence on Purchase IntentionAdvances in consumer research, 1995-01, Vol.22, p.333 [Peer Reviewed Journal]ISSN: 0098-9258Full text available |
| 7 |
Material Type: Article
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Using self-congruity and ideal congruity to predict purchase intention: A European perspectiveJournal of Euro-marketing, 1996-01, Vol.6 (1), p.41 [Peer Reviewed Journal]Copyright Haworth Press, Inc. 1996 ;ISSN: 1049-6483 ;EISSN: 1528-6967Full text available |
| 8 |
Material Type: Article
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The effect of print advertising's use of sexual themes on brand recall and purchase intention: A product specific investigation of male responsesJournal of applied business research, 1995-07, Vol.11 (3), p.47Copyright Journal of Applied Business Research Summer 1995 ;ISSN: 0892-7626 ;EISSN: 2157-8834Full text available |
| 9 |
Material Type: Article
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New product forecasting with a purchase intention surveyThe journal of business forecasting, 1993-10, Vol.12 (3), p.18Copyright Journal of Business Forecasting Fall 1993 ;ISSN: 0278-6087Full text available |
| 10 |
Material Type: Article
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Does Primary Research Really Measure Up?Marketing news, 1991-09, Vol.25 (18), p.39Copyright American Marketing Association Sep 2, 1991 ;ISSN: 0025-3790 ;CODEN: MKNWATFull text available |
| 11 |
Material Type: Article
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An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentionsJournal of retailing, 1994-06, Vol.70 (2), p.163-178 [Peer Reviewed Journal]1994 ;Copyright Elsevier Science Ltd. Summer 1994 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/0022-4359(94)90013-2 ;CODEN: JLREA3Full text available |
| 12 |
Material Type: Article
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Sometimes It's a Sin to Use a Concept Test ModelMarketing news, 1990-07, Vol.24 (14), p.20Copyright American Marketing Association Jul 9, 1990 ;ISSN: 0025-3790 ;CODEN: MKNWATFull text available |
| 13 |
Material Type: Article
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Two giants vieing for #1 commercialNational Mortgage News, 1995-08, Vol.19 (42), p.1Copyright Faulkner & Gray, Inc. Aug 7, 1995 ;ISSN: 1050-3331Full text available |
| 14 |
Material Type: Article
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A Meta-Analysis of Country-Of-Origin EffectsJournal of international business studies, 1995-12, Vol.26 (4), p.883-900 [Peer Reviewed Journal]Copyright 1995 The Academy of International Business ;Copyright Journal of International Business Studies Fourth Quarter 1995 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8490824Full text available |
| 15 |
Material Type: Article
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Barnett continues acquisitions of mortgage banking firmsNational Mortgage News, 1995-01, Vol.19 (16), p.2Copyright Faulkner & Gray, Inc. Jan 30, 1995 ;ISSN: 1050-3331Full text available |
| 16 |
Material Type: Article
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Geac/CLSI: Data Research/Inlex: what's happening? (library technology industry acquisitions)Information today, 1993-03, Vol.10 (3), p.46-46COPYRIGHT 1993 Information Today, Inc. ;Copyright Information Today, Inc. Mar 1993 ;ISSN: 8755-6286 ;EISSN: 2169-0340Full text available |
| 17 |
Material Type: magazinearticle
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L'Oreal to purchase a rival?Global cosmetic industry, 1996-01, Vol.158 (1), p.6Copyright Advanstar Communications, Inc. Jan 1996 ;ISSN: 1523-9470Full text available |
| 18 |
Material Type: magazinearticle
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Triple-I to buy CamexEditor & publisher, 1993-01, Vol.126 (5), p.31COPYRIGHT 1993 Duncan McIntosh Company, Inc. ;Copyright Editor & Publisher Jan 30, 1993 ;ISSN: 0013-094X ;EISSN: 1943-7234 ;CODEN: EDPUAWFull text available |
| 19 |
Material Type: Article
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Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinantsJournal of business research, 1996, Vol.35 (1), p.41-53 [Peer Reviewed Journal]1996 ;Copyright Elsevier Sequoia S.A. Jan 1996 ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/0148-2963(95)00009-7Full text available |
| 20 |
Material Type: Article
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Predicting Purchase Intentions for an Environmentally Sensitive ProductJournal of consumer psychology, 1996, Vol.5 (1), p.49-64 [Peer Reviewed Journal]1996 Elsevier, Inc ;Copyright 1996 Lawrence Erlbaum Associates, Inc. ;1996 Society for Consumer Psychology ;ISSN: 1057-7408 ;EISSN: 1532-7663 ;DOI: 10.1207/s15327663jcp0501_03Full text available |
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