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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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The Purchase Intention Question in New Product Development: A Field TestJournal of marketing, 1975-01, Vol.39 (1), p.90 [Peer Reviewed Journal]ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250813Full text available |
| 2 |
Material Type: Article
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The Purchase Intention Question in New Product Development: A Field TestJournal of marketing, 1975-01, Vol.39 (1), p.90-92 [Peer Reviewed Journal]Copyright 1975 The American Marketing Association ;Copyright American Marketing Association Jan 1975 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297503900119 ;CODEN: JMKTAKFull text available |
| 3 |
Material Type: Article
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Buying a Gift: Product Price Moderation of Social Normative Influences on Gift Purchase IntentionsPersonality & social psychology bulletin, 1980-03, Vol.6 (1), p.143-147 [Peer Reviewed Journal]ISSN: 0146-1672 ;EISSN: 1552-7433 ;DOI: 10.1177/014616728061022Full text available |
| 4 |
Material Type: Article
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Are laboratory induced revisions in purchase intentions meaningful?Journal of business research, 1976-01, Vol.4 (2), p.177-185 [Peer Reviewed Journal]1976 ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/0148-2963(76)90037-0Full text available |
| 5 |
Material Type: Article
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Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of SalesJournal of marketing research, 1981-05, Vol.18 (2), p.249 [Peer Reviewed Journal]ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3150960Full text available |
| 6 |
Material Type: Article
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Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of SalesJournal of marketing research, 1981-05, Vol.18 (2), p.249-253 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association May 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800213 ;CODEN: JMKRAEFull text available |
| 7 |
Material Type: Article
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Consumer Purchase Intentions and Perceptions of Product Quality and National AdvertisingJournal of advertising, 1978, Vol.7 (1), p.48-51 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1978 ;Copyright 1978 Board of Directors ;Copyright American Academy of Advertising Winter 1978 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1978.10672740 ;CODEN: JOADD7Full text available |
| 8 |
Material Type: Article
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"Covariance Bias of Thurstone Case V Scaling as Applied to Consumer Preferences and Purchase Intentions"Advances in consumer research, 1979-01, Vol.6, p.578 [Peer Reviewed Journal]ISSN: 0098-9258Full text available |
| 9 |
Material Type: Article
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A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive ProcessJournal of marketing research, 1983-11, Vol.20 (4), p.393-404 [Peer Reviewed Journal]Copyright 1983 American Marketing Association ;Copyright American Marketing Association Nov 1983 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378302000406 ;CODEN: JMKRAEFull text available |
| 10 |
Material Type: Article
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Consumer Reactions to Explicit Brand Comparisons in AdvertisementsJournal of marketing research, 1979-11, Vol.16 (4), p.517-532 [Peer Reviewed Journal]Copyright 1979 American Marketing Association ;Copyright American Marketing Association Nov 1979 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377901600408 ;CODEN: JMKRAEFull text available |
| 11 |
Material Type: Article
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An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message AcceptanceJournal of marketing research, 1981-08, Vol.18 (3), p.333-349 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association Aug 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800307 ;CODEN: JMKRAEFull text available |
| 12 |
Material Type: Article
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A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of marketing research, 1980-11, Vol.17 (4), p.460-469 [Peer Reviewed Journal]Copyright 1980 American Marketing Association ;Copyright American Marketing Association Nov 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700405 ;CODEN: JMKRAEFull text available |
| 13 |
Material Type: Article
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Reduce New Product Failures: Measure Needs As Well As Purchase InterestJournal of marketing, 1973-07, Vol.37 (3), p.61-64 [Peer Reviewed Journal]Copyright American Marketing Association Jul 1973 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297303700309 ;CODEN: JMKTAKFull text available |
| 14 |
Material Type: Article
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Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase BehaviorJournal of marketing research, 1974-11, Vol.11 (4), p.379-389 [Peer Reviewed Journal]Copyright 1974 American Marketing Association ;Copyright American Marketing Association Nov 1974 ;Copyright American Marketing Association NOV. 1974 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377401100403 ;CODEN: JMKRAEFull text available |
| 15 |
Material Type: Article
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The Effects of Repetition of Refutational and Supportive Advertising AppealsJournal of marketing research, 1973-02, Vol.10 (1), p.23-33 [Peer Reviewed Journal]Copyright 1973 American Marketing Association ;Copyright American Marketing Association Feb 1973 ;Copyright American Marketing Association FEB 73 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377301000104 ;CODEN: JMKRAEFull text available |
| 16 |
Material Type: Article
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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?Journal of marketing research, 1981-08, Vol.18 (3), p.318-332 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association Aug 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800306 ;CODEN: JMKRAEFull text available |
| 17 |
Material Type: Article
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Revision of consumer intention: Two modelsOmega (Oxford), 1979, Vol.7 (3), p.241-247 [Peer Reviewed Journal]1979 ;ISSN: 0305-0483 ;EISSN: 1873-5274 ;DOI: 10.1016/0305-0483(79)90059-8Full text available |
| 18 |
Material Type: Article
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Predicting Purchase and Other Behaviors from General and Contextually Specific IntentionsJournal of marketing research, 1980-02, Vol.17 (1), p.26-33 [Peer Reviewed Journal]Copyright 1980 American Marketing Association ;Copyright American Marketing Association Feb 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700103 ;CODEN: JMKRAEFull text available |
| 19 |
Material Type: Article
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Consumer Response to Information that Presents a Range of Possible Performance Levels for a New Product: The Case of Solar Water HeatersThe Journal of consumer affairs, 1983, Vol.17 (1), p.81-106 [Peer Reviewed Journal]1983 American Council on Consumer Interests ;Copyright American Council on Consumer Interests Summer 1983 ;ISSN: 0022-0078 ;EISSN: 1745-6606 ;DOI: 10.1111/j.1745-6606.1983.tb00293.xFull text available |
| 20 |
Material Type: Article
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Advertising and male nudity: An experimental investigationJournal of the Academy of Marketing Science, 1983-10, Vol.11 (4), p.444-454 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Fall 1983 ;Copyright SAGE PUBLICATIONS, INC. Fall 1983 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02721927 ;CODEN: JAMSDEFull text available |
Results 1 - 20 of 133 for All Library Resources
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