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Notoriedad y credibilidad de marca como antecedentes a su apegoObra digital, 2019 (16), p.63-76 [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2464-6384 ;ISSN: 2462-6384 ;ISSN: 2014-5039 ;EISSN: 2014-5039 ;DOI: 10.25029/od.2019.209.16Full text available |
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Material Type: Article
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Componentes de los identificadores visuales y su efecto en el reconocimiento de marcaQuestiones Publicitarias, 2019-01, Vol.2 (23), p.11-19 [Peer Reviewed Journal]2019. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.314Full text available |
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Material Type: Article
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effect of flow experience in the adoption of online supermarkets applying the technology acceptance model (TAM)Questiones Publicitarias, 2023-06, Vol.6 (32), p.1-14 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.387Full text available |
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Material Type: Article
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YouTube: Salud y bienestar en la era del prosumidor . Análisis de vídeos de YouTube sobre dietas milagroAnálisi (Bellaterra, Spain), 2022-07 (Extra), p.79-92 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0211-2175 ;EISSN: 2340-5236 ;DOI: 10.5565/rev/analisi.3518Full text available |
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Material Type: Article
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La cultura participativa de Star Wars como experiencia transmediaQuestiones Publicitarias, 2021-01, Vol.4 (27), p.21-29 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.357Full text available |
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Material Type: Article
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La incidencia de la RSC en la marca: del ensayismo español al cientificismo anglosajónQuestiones Publicitarias, 2011-01 (16), p.91-107 [Peer Reviewed Journal]2011. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.71Full text available |