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Results 1 - 20 of 26  for All Library Resources

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1
Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising
Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Management dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]

COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019

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2
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
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Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention

Amfiteatru economic, 2023-02, Vol.25 (62), p.265-282 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2023/62/265

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3
The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness
The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness
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The Influence of Social Media Marketing Activities on TikTok in Raising Brand Awareness

Market-Tržište, 2023-01, Vol.35 (1), p.93-110 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2023.35.1.93

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4
MODELLING SOCIAL COMMERCE BUYING BEHAVIOUR: AN ADAPTION OF THE SEQUENTIAL CONSUMER DECISION MAKING MODEL
MODELLING SOCIAL COMMERCE BUYING BEHAVIOUR: AN ADAPTION OF THE SEQUENTIAL CONSUMER DECISION MAKING MODEL
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MODELLING SOCIAL COMMERCE BUYING BEHAVIOUR: AN ADAPTION OF THE SEQUENTIAL CONSUMER DECISION MAKING MODEL

Management Research and Practice, 2022-03, Vol.14 (1), p.17-29 [Peer Reviewed Journal]

COPYRIGHT 2022 Academia de Studii Economice Bucuresti ;Copyright Academia de Studii Economice din Bucuresti, Research Center in Public Administration and Public Management Mar 2022 ;ISSN: 2067-2462 ;EISSN: 2067-2462

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5
Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post
Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post
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Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post

Tržište, 2020, Vol.32 (SI), p.67-81 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2020.32.spec-issue.67

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6
Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes
Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes
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Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes

Tržište, 2020, Vol.32 (SI), p.83-97 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2020.32.spec-issue.83

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7
Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?
Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?
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Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?

Tržište, 2020, Vol.32 (1), p.9-25 [Peer Reviewed Journal]

Copyright University of Zagreb, Faculty of Economics and Business 2020 ;2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2020.32.1.9

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8
The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers
The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers
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The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers

Tržište, 2017-01, Vol.29 (1), p.39-57 [Peer Reviewed Journal]

Copyright University of Zagreb, Faculty of Economics and Business 2017 ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2017.29.1.39

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9
sWOM and Online Shopping within a Disease Menace: The Case of Vietnam
sWOM and Online Shopping within a Disease Menace: The Case of Vietnam
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sWOM and Online Shopping within a Disease Menace: The Case of Vietnam

Organizations and markets in emerging economies, 2022-01, Vol.13 (1), p.117-138 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2029-4581 ;EISSN: 2345-0037 ;DOI: 10.15388/omee.2022.13.73

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10
Country of origin as a determinant of young Europeans` buying attitudes — marketing implications
Country of origin as a determinant of young Europeans` buying attitudes — marketing implications
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Country of origin as a determinant of young Europeans` buying attitudes — marketing implications

Oeconomia Copernicana, 2018-03, Vol.9 (1), p.123-142 [Peer Reviewed Journal]

2018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2018.007

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11
EVALUATION OF DIGITAL MARKETING PERFORMANCE IN ELECTRONIC GOODS INDUSTRY: AN EMPIRICAL STUDY
EVALUATION OF DIGITAL MARKETING PERFORMANCE IN ELECTRONIC GOODS INDUSTRY: AN EMPIRICAL STUDY
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EVALUATION OF DIGITAL MARKETING PERFORMANCE IN ELECTRONIC GOODS INDUSTRY: AN EMPIRICAL STUDY

Journal of Liberty and International Affairs (Bitola), 2021, Vol.7 (Supp. 1), p.65-80 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1857-9760 ;EISSN: 1857-9760 ;DOI: 10.47305/JLIA2137165r

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12
The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook
The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook
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The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook

Central European business review, 2020-01, Vol.9 (3), p.56-73 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1805-4862 ;ISSN: 1805-4854 ;EISSN: 1805-4862 ;DOI: 10.18267/j.cebr.239

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13
Identifying the key factors of sustainable entrepreneurship in the Nigerian food industry: The role of media availability
Identifying the key factors of sustainable entrepreneurship in the Nigerian food industry: The role of media availability
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Identifying the key factors of sustainable entrepreneurship in the Nigerian food industry: The role of media availability

Entrepreneurial Business and Economics Review, 2022-06, Vol.10 (2), p.147-162 [Peer Reviewed Journal]

2022. This work is published under https://eber.uek.krakow.pl/index.php/eber (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2353-883X ;ISSN: 2353-8821 ;EISSN: 2353-8821 ;DOI: 10.15678/EBER.2022.100209

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14
Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs
Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs
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Differences in the usage of online marketing and social media tools: evidence from Czech, Slovakian and Hungarian SMEs

Equilibrium (Toruń ), 2020-09, Vol.15 (3), p.537-563 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1689-765X ;EISSN: 2353-3293 ;DOI: 10.24136/eq.2020.024

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15
Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers
Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers
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Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers

Studia Universitatis Vasile Goldiş Arad. Seria ştiinţe economice, 2021-09, Vol.31 (3), p.60-74 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2285-3065 ;ISSN: 1584-2339 ;EISSN: 2285-3065 ;DOI: 10.2478/sues-2021-0014

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16
Improvement in Customer Experience Through the Creation of Virtual Brand Communities
Improvement in Customer Experience Through the Creation of Virtual Brand Communities
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Improvement in Customer Experience Through the Creation of Virtual Brand Communities

Trziste = Market, 2022-01, Vol.34 (1), p.93-108 [Peer Reviewed Journal]

2022. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2022.34.1.93

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17
New Consumers of the Digital Age: Game Players
New Consumers of the Digital Age: Game Players
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New Consumers of the Digital Age: Game Players

Prizren social science journal, 2021-01, Vol.5 (3), p.9-22 [Peer Reviewed Journal]

2021. This work is licensed under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2616-387X ;EISSN: 2616-387X ;DOI: 10.32936/pssj.v5i3.272

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18
Predicting Determinants of Use Mobile Commerce through Modelling Non-Linear Relationships
Predicting Determinants of Use Mobile Commerce through Modelling Non-Linear Relationships
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Predicting Determinants of Use Mobile Commerce through Modelling Non-Linear Relationships

Central European business review, 2022-01, Vol.11 (5), p.23-47 [Peer Reviewed Journal]

2022. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1805-4862 ;ISSN: 1805-4854 ;EISSN: 1805-4862 ;DOI: 10.18267/j.cebr.306

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19
Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries
Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries
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Examination of differences in using marketing tools in the management of SMEs in the Visegrád Group countries

Amfiteatru economic, 2022-05, Vol.24 (60), p.447-463 [Peer Reviewed Journal]

2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2022/60/447

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20
Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study
Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study
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Factors Influencing the Consumer Tendency to Use Mobile Instant Messaging (MIM): A Mixed Method Study

Contemporary Economics, 2022-03, Vol.16 (1), p.32-50 [Peer Reviewed Journal]

COPYRIGHT 2022 University of Finance and Management in Warsaw ;ISSN: 2084-0845 ;ISSN: 2300-8814 ;EISSN: 2300-8814 ;DOI: 10.5709/ce.1897-9254.467

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