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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Review
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Book reviews - A 'Brand' New Language by Monroe FriedmanJournal of Marketing, 1994, Vol.58 (2), p.129 [Peer Reviewed Journal]Copyright American Marketing Association Apr 1994 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 2 |
Material Type: Review
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New Directions in International Advertising ResearchInternational Marketing Review, 2003, Vol.20 (6), p.678-680 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2003 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330310505259Full text available |
| 3 |
Material Type: Review
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Book Reviews (Book Review)Journal of Marketing, 1994, Vol.58 (2), p.124 [Peer Reviewed Journal]ISSN: 0022-2429 ;EISSN: 1547-7185Full text available |
| 4 |
Material Type: Review
|
|
Informational Approaches to Regulation, by Wesley Magat and W. Kip Viscusi. Cambridge, MA: The MIT Press, 1992, 371 pp. Price: $32.50 clothJournal of Policy Analysis and Management, 1993, Vol.12 (4), p.795-801 [Peer Reviewed Journal]Copyright © 1993 Association for Public Policy Analysis and Management ;ISSN: 0276-8739 ;EISSN: 1520-6688 ;DOI: 10.1002/pam.4050120416Full text available |
| 5 |
Material Type: Review
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The hidden power of advertising: How low involvement processing influences the way in which we choose brandsInternational Journal of Market Research, 2002, Vol.44 (1), p.121 [Peer Reviewed Journal]Copyright Market Research Society First Quarter 2002 ;ISSN: 1470-7853 ;EISSN: 2515-2173Full text available |
| 6 |
Material Type: Review
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Emphasis on methodologyJournal of Communication (pre-1986), 1983, Vol.33 (4), p.72 [Peer Reviewed Journal]Copyright Oxford University Press(England) Autumn 1983 ;ISSN: 0021-9916 ;EISSN: 1460-2466 ;CODEN: JCMNAAFull text available |
| 7 |
Material Type: Review
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"Current Issues and Research in Advertising 1982" edited by James H. Leigh and Claude R. Martin, Jr. (Book Review)Journal of Communication, 1983, Vol.33 (4), p.72 [Peer Reviewed Journal]ISSN: 0021-9916 ;EISSN: 1460-2466Full text available |
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