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1
CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCE
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CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCE

Verslas: teorija ir praktika, 2020-03, Vol.21 (1), p.18-29

COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11346

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2
FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETING
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FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETING

Verslas: teorija ir praktika, 2023-01, Vol.24 (1), p.183-193

COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17624

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3
AN INVESTIGATION OF THE INTERNET GENERATION CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN INDONESIA MOBILE SERVICES
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AN INVESTIGATION OF THE INTERNET GENERATION CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN INDONESIA MOBILE SERVICES

Verslas: teorija ir praktika, 2023, Vol.24 (1), p.271-281

COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17324

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4
Young generation and environmental friendly awareness: does it the impact of green advertising?
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Young generation and environmental friendly awareness: does it the impact of green advertising?

Verslas: teorija ir praktika, 2021, Vol.22 (1), p.159-166

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12417

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5
The role of company reputation in mitigating negative word of mouth
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Article
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The role of company reputation in mitigating negative word of mouth

Verslas: teorija ir praktika, 2021-01, Vol.22 (1), p.109-120

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12983

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6
The effect of selected marketing activities and promotions on the consumers buying behavior
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The effect of selected marketing activities and promotions on the consumers buying behavior

Verslas: teorija ir praktika, 2022-01, Vol.23 (1), p.79-87

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13929

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7
THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA
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Article
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THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA

Verslas: teorija ir praktika, 2020-01, Vol.21 (2), p.613-622

2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12143

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8
Lifestyle segmentation: mobile phone purchase vis-à-vis consumption decision
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Lifestyle segmentation: mobile phone purchase vis-à-vis consumption decision

Verslas: teorija ir praktika, 2022-01, Vol.23 (1), p.14-25

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13687

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9
Understanding factors influencing traveler’s adoption of travel influencer advertising: an Information Adoption Model approach
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Understanding factors influencing traveler’s adoption of travel influencer advertising: an Information Adoption Model approach

Verslas: teorija ir praktika, 2022-01, Vol.23 (1), p.131-140

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13149

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10
AN INVESTIGATIVE STUDY ON SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURE COMPANIES IN INDONESIA
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AN INVESTIGATIVE STUDY ON SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURE COMPANIES IN INDONESIA

Verslas: teorija ir praktika, 2020-06, Vol.21 (2), p.633-642

COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12256

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11
Brand crisis response strategies: a typologies continuum
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Article
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Brand crisis response strategies: a typologies continuum

Verslas: teorija ir praktika, 2021-01, Vol.22 (1), p.146-158

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12586

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12
SERVQUAL METHOD IN STUDYING SERVICE QUALITY OF TRAVEL INSURANCE
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SERVQUAL METHOD IN STUDYING SERVICE QUALITY OF TRAVEL INSURANCE

Verslas: teorija ir praktika, 2023, Vol.24 (1), p.282-290

COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17406

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13
Satisfaction of short-term rental customers: empirical study in Portugal
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Satisfaction of short-term rental customers: empirical study in Portugal

Verslas: teorija ir praktika, 2021-06, Vol.22 (2), p.361-369

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.14289

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14
A study on greenish pattern of Indian consumers with special reference to their plastic bag usage behavior
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A study on greenish pattern of Indian consumers with special reference to their plastic bag usage behavior

Verslas: teorija ir praktika, 2021-06, Vol.22 (2), p.444-452

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.10522

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15
TECHNO-RESONANCE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: A PERSPECTIVE OF RA-THEORY
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TECHNO-RESONANCE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: A PERSPECTIVE OF RA-THEORY

Verslas: teorija ir praktika, 2020, Vol.21 (1), p.329-339

2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12117

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16
Consumer Motives for Purchasing Counterfeit Luxury Products: Behind the Status Signaling Behavior Using Brand Prominence
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Consumer Motives for Purchasing Counterfeit Luxury Products: Behind the Status Signaling Behavior Using Brand Prominence

Verslas: teorija ir praktika, 2019, Vol.20 (1), p.208-215

2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2019.20

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17
SAUDI WOMEN BEHAVIOR TOWARDS THE ACCEPTANCE OF INDUSTRIAL SMALL BUSINESS
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SAUDI WOMEN BEHAVIOR TOWARDS THE ACCEPTANCE OF INDUSTRIAL SMALL BUSINESS

Verslas: teorija ir praktika, 2020-01, Vol.21 (1), p.412-419

2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11551

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18
INTEGRATED VALUE CO-CREATION AND AFFECTIVE COMMITMENT IN BANKING INDUSTRY
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INTEGRATED VALUE CO-CREATION AND AFFECTIVE COMMITMENT IN BANKING INDUSTRY

Verslas: teorija ir praktika, 2019, Vol.20, p.509-515

2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2019.47

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19
An Investigation the Main Internal Brand Crisis Antecedents
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An Investigation the Main Internal Brand Crisis Antecedents

Verslas: teorija ir praktika, 2019, Vol.20 (1), p.234-247

2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2019.23

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