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Material Type: Article
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CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCEVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.18-29COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11346Full text available |
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Material Type: Article
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FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETINGVerslas: teorija ir praktika, 2023-01, Vol.24 (1), p.183-193COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17624Full text available |
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Material Type: Article
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AN INVESTIGATION OF THE INTERNET GENERATION CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN INDONESIA MOBILE SERVICESVerslas: teorija ir praktika, 2023, Vol.24 (1), p.271-281COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17324Full text available |
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Material Type: Article
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Young generation and environmental friendly awareness: does it the impact of green advertising?Verslas: teorija ir praktika, 2021, Vol.22 (1), p.159-166COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12417Full text available |
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Material Type: Article
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The role of company reputation in mitigating negative word of mouthVerslas: teorija ir praktika, 2021-01, Vol.22 (1), p.109-120COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12983Full text available |
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Material Type: Article
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The effect of selected marketing activities and promotions on the consumers buying behaviorVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.79-87COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13929Full text available |
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7 |
Material Type: Article
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THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIAVerslas: teorija ir praktika, 2020-01, Vol.21 (2), p.613-6222020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12143Full text available |
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Material Type: Article
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Lifestyle segmentation: mobile phone purchase vis-à-vis consumption decisionVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.14-25COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13687Full text available |
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Material Type: Article
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Understanding factors influencing traveler’s adoption of travel influencer advertising: an Information Adoption Model approachVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.131-140COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13149Full text available |
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10 |
Material Type: Article
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AN INVESTIGATIVE STUDY ON SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURE COMPANIES IN INDONESIAVerslas: teorija ir praktika, 2020-06, Vol.21 (2), p.633-642COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12256Full text available |
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11 |
Material Type: Article
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Brand crisis response strategies: a typologies continuumVerslas: teorija ir praktika, 2021-01, Vol.22 (1), p.146-158COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12586Full text available |
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12 |
Material Type: Article
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SERVQUAL METHOD IN STUDYING SERVICE QUALITY OF TRAVEL INSURANCEVerslas: teorija ir praktika, 2023, Vol.24 (1), p.282-290COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17406Full text available |
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13 |
Material Type: Article
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Satisfaction of short-term rental customers: empirical study in PortugalVerslas: teorija ir praktika, 2021-06, Vol.22 (2), p.361-369COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.14289Full text available |
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14 |
Material Type: Article
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A study on greenish pattern of Indian consumers with special reference to their plastic bag usage behaviorVerslas: teorija ir praktika, 2021-06, Vol.22 (2), p.444-452COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.10522Full text available |
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15 |
Material Type: Article
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TECHNO-RESONANCE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: A PERSPECTIVE OF RA-THEORYVerslas: teorija ir praktika, 2020, Vol.21 (1), p.329-3392020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12117Full text available |
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16 |
Material Type: Article
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Consumer Motives for Purchasing Counterfeit Luxury Products: Behind the Status Signaling Behavior Using Brand ProminenceVerslas: teorija ir praktika, 2019, Vol.20 (1), p.208-2152019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2019.20Full text available |
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17 |
Material Type: Article
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SAUDI WOMEN BEHAVIOR TOWARDS THE ACCEPTANCE OF INDUSTRIAL SMALL BUSINESSVerslas: teorija ir praktika, 2020-01, Vol.21 (1), p.412-4192020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11551Full text available |
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18 |
Material Type: Article
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INTEGRATED VALUE CO-CREATION AND AFFECTIVE COMMITMENT IN BANKING INDUSTRYVerslas: teorija ir praktika, 2019, Vol.20, p.509-5152019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2019.47Full text available |
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19 |
Material Type: Article
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An Investigation the Main Internal Brand Crisis AntecedentsVerslas: teorija ir praktika, 2019, Vol.20 (1), p.234-2472019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2019.23Full text available |