Results 1 - 20 of 168 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Book Chapter
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The impact of brand credibility and brand personality on purchase intention: An empirical study in ChinaInternational Marketing, 2011, Vol.21, p.137-153Emerald Group Publishing Limited ;ISSN: 1474-7979 ;ISBN: 9780857244475 ;ISBN: 0857244477 ;EISBN: 9780857244482 ;EISBN: 0857244485 ;DOI: 10.1108/S1474-7979(2011)0000021009 ;OCLC: 703137756 ;LCCallNum: HF1416 -- .I58 2011ebFull text available |
| 2 |
Material Type: Book Chapter
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CONSUMERS’ RESPONSES TO CORPORATE SOCIAL RESPONSIBILITY: INCREASED AWARENESS AND PURCHASE INTENTIONProgress in Economics Research, 2011ISBN: 1613243944 ;ISBN: 9781613243947 ;EISBN: 1622570014 ;EISBN: 9781622570010 ;OCLC: 923665914 ;LCCallNum: HC21 -- .P76 2012ebFull text available |
| 3 |
Material Type: Book Chapter
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Linking Perceived Value, Customer Satisfaction, and Purchase Intention in E-Commerce SettingsAdvances in Computer Science, Intelligent Systems and Environment, 2011, Vol.106ISBN: 3642237525 ;ISBN: 9783642237522 ;EISBN: 3642237533 ;EISBN: 9783642237539 ;OCLC: 785738411 ;LCCallNum: Q342Full text available |
| 4 |
Material Type: Book Chapter
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Affective States, Purchase Intention and Perceived Risk in Online ShoppingImpact of e-Commerce on Consumers and Small Firms, 2006, p.191-205Salvatore Zappalà and Colin Gray 2006 ;ISBN: 9780815389637 ;ISBN: 0815389639 ;EISBN: 1351156004 ;EISBN: 9781351155984 ;EISBN: 1351155997 ;EISBN: 1351155989 ;EISBN: 9781351155991 ;EISBN: 9781351156004 ;EISBN: 1351155970 ;EISBN: 9781351155977 ;DOI: 10.4324/9781351156004-13Full text available |
| 5 |
Material Type: Book Chapter
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Effects of attitude and personal values on the purchase intention of genetically modified food productsBehind Ethical Consumption, 2009ISBN: 9783034300957 ;ISBN: 3034300956 ;EISBN: 3035104999 ;EISBN: 9783035104998 ;OCLC: 1048921029 ;LCCallNum: HF5415.32 .G853 2009Full text available |
| 6 |
Material Type: Book Chapter
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Effect of Culture-Congruent Visuals on Affect, Perception, and Purchase Intention - A Comparison of U.S. and Chinese Viewers - Shuhua Zhou, Jie Xu, Yinjiao Ye, and Peiqin Zhou 425The Interface of Business and Culture, 2010, Vol.7ISBN: 3631563396 ;ISBN: 9783631563397 ;EISBN: 3653014476 ;EISBN: 9783653014471 ;OCLC: 817913571 ;LCCallNum: HD58.7 -- .I58 2010ebFull text available |
| 7 |
Material Type: Book Chapter
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Empirical Study of the Effects of Consumer Attitude to Life-Insurance Purchase Intentions in China2011 International Conference in Electrics, Communication and Automatic Control Proceedings, 2011, p.833-841Springer Science+Business Media, LLC 2012 ;ISBN: 1441988483 ;ISBN: 9781441988485 ;EISBN: 1441988491 ;EISBN: 9781441988492 ;DOI: 10.1007/978-1-4419-8849-2_105Full text available |
| 8 |
Material Type: Book Chapter
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AppendicesStatistical Analysis of Management Data, 2009, p.369-384Springer Science+Business Media, LLC 2010 ;ISBN: 9781441912695 ;ISBN: 144191269X ;EISBN: 1441912703 ;EISBN: 9781441912701 ;DOI: 10.1007/978-1-4419-1270-1_13Full text available |
| 9 |
Material Type: Book Chapter
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Multivariate Normal DistributionStatistical Analysis of Management Data, 2009, p.9-28Springer Science+Business Media, LLC 2010 ;ISBN: 9781489984111 ;ISBN: 1489984119 ;ISBN: 9781441912695 ;ISBN: 144191269X ;EISBN: 9781441912701 ;EISBN: 1441912703 ;DOI: 10.1007/978-1-4419-1270-1_2 ;OCLC: 663096481 ;LCCallNum: QA276-280Full text available |
| 10 |
Material Type: Book Chapter
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Advertising ModelsHandbook of Marketing Decision Models, p.81-106Springer Science+Business Media, LLC 2008 ;ISSN: 0884-8289 ;ISBN: 9780387782126 ;ISBN: 0387782125 ;EISBN: 0387782133 ;EISBN: 9780387782133 ;DOI: 10.1007/978-0-387-78213-3_4Full text available |
| 11 |
Material Type: Book Chapter
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Applicability of Customer Churn Forecasts in a Non-Contractual SettingInnovations in Classification, Data Science, and Information Systems, p.330-337Springer-Verlag Berlin · Heidelberg 2005 ;ISSN: 1431-8814 ;ISBN: 9783540232216 ;ISBN: 3540232214 ;EISBN: 9783540269816 ;EISBN: 3540269819 ;DOI: 10.1007/3-540-26981-9_38Full text available |
| 12 |
Material Type: Book Chapter
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El etnocentrismo y la animosidad del consumidor como antecedentes de la intención de compra de productos extranjerosEstableciendo puentes en una economía global, 2008, Vol.2, p.24-24LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISBN: 8473565568 ;ISBN: 9788473565561Digital Resources/Online E-Resources |
| 13 |
Material Type: Book Chapter
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Predicting online purchase intentions for clothing productsFashion marketing, 2004ISBN: 0861769732 ;ISBN: 9780861769735 ;EISBN: 1845443543 ;EISBN: 9781845443542 ;OCLC: 70743956 ;LCCallNum: HD9940 -- .D64 2004ebFull text available |
| 14 |
Material Type: Book Chapter
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ADVANCEMusic Business: The Key Concepts, 2010, p.17-242010 Richard Strasser ;ISBN: 9780415995351 ;ISBN: 0415995345 ;ISBN: 0415995353 ;ISBN: 9780415995344 ;EISBN: 0203875052 ;EISBN: 9780203875056 ;EISBN: 1135845204 ;EISBN: 9781135845209 ;DOI: 10.4324/9780203875056-10Full text available |
| 15 |
Material Type: Book Chapter
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Análisis de clases latentes en la relación entre calidad de servicio, satisfacción y confianza con la intención de recompraConocimiento, innovación y emprendedores, 2007LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISBN: 8469035738 ;ISBN: 9788469035733Digital Resources/Online E-Resources |
| 16 |
Material Type: Book Chapter
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Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising ResponseSex in Advertising, 2003, p.91-106Copyright © 2003 by Lawrence Erlbaum Associates, Inc. ;ISBN: 0805841180 ;ISBN: 9780805841176 ;ISBN: 0805841172 ;ISBN: 9780805841183 ;EISBN: 9781135638207 ;EISBN: 1135638217 ;EISBN: 9781410607065 ;EISBN: 9781135638214 ;EISBN: 1410607062 ;EISBN: 1135638209 ;DOI: 10.4324/9781410607065-7Full text available |
| 17 |
Material Type: Book Chapter
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Fractured Images: Disability Advertising Effects on Filipino AudiencesInternational Media Communication in a Global Age, 2010, p.430-4492010 Taylor and Francis ;ISBN: 0415998999 ;ISBN: 9780415998994 ;ISBN: 0415999006 ;ISBN: 9780415999007 ;EISBN: 0203881281 ;EISBN: 9780203881286 ;EISBN: 1135838836 ;EISBN: 9781135838836 ;DOI: 10.4324/9780203881286-28Full text available |
| 18 |
Material Type: Book Chapter
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Chaper 6 Telepresence and PersuasionImmersed in Media, 2010, p.131-1542010 Taylor & Francis ;ISBN: 9780415993395 ;ISBN: 9780415993401 ;ISBN: 0415993393 ;ISBN: 0415993407 ;EISBN: 9781135849894 ;EISBN: 9780203892336 ;EISBN: 1135849897 ;EISBN: 020389233X ;DOI: 10.4324/9780203892336-15Full text available |
| 19 |
Material Type: Book Chapter
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Sports SponsorshipHandbook of Sports and Media, 2006, p.318-3362006 by Lawrence Erlbaum Associates ;ISBN: 0805851887 ;ISBN: 9780805851885 ;ISBN: 9780805851892 ;ISBN: 0805851895 ;EISBN: 1135257337 ;EISBN: 1135257345 ;EISBN: 9781135257330 ;EISBN: 9781135257347 ;EISBN: 9780203873670 ;EISBN: 020387367X ;DOI: 10.4324/9780203873670-20Full text available |
| 20 |
Material Type: Book Chapter
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AdvertisingMarketing Briefs: A Revision and Study Guide, 2004, p.109-1142001, 2004, Sally Dibb and Lyndon Simkin. All rights reserved ;ISBN: 075066200X ;ISBN: 1138145939 ;ISBN: 9781138145931 ;ISBN: 9780750662000 ;EISBN: 1136380507 ;EISBN: 9780080479217 ;EISBN: 1136380515 ;EISBN: 0080479219 ;EISBN: 9781136380518 ;EISBN: 9781136380501 ;DOI: 10.4324/9780080479217-21Full text available |
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