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Material Type: Article
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Green Consumer Behavior of Sports Enthusiasts on TikTok-An Analysis of the Moderating Effect of Green ConcernBehavioral sciences, 2024-04, Vol.14 (4), p.285 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2076-328X ;EISSN: 2076-328X ;DOI: 10.3390/bs14040285 ;PMID: 38667081Full text available |
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Material Type: Article
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The Impact of Online Word of Mouth on End-User Purchasing Intentions: A Study on e-WOM Channels’ Effects on the Saudi Hospitality MarketSustainability, 2024-04, Vol.16 (8), p.3163 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16083163Full text available |
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Material Type: Article
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Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of genderAfrican journal of business and economic research, 2024-03, Vol.19 (1), p.287 [Peer Reviewed Journal]COPYRIGHT 2024 Sabinet Online ;Copyright Adonis & Abbey Publishers Ltd 2024 ;ISSN: 1750-4554 ;EISSN: 1750-4562 ;DOI: 10.31920/1750-4562/2024/v19n1a13Full text available |
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Material Type: Article
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Promoting the Diffusion of Sustainable Innovations through Customer Education—A Case of the Cosmetic IndustrySustainability, 2024-03, Vol.16 (6), p.2583 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16062583Full text available |
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Material Type: Article
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Consumer Citizenship Behavior in Online/Offline Shopping Contexts: Differential Impact of Consumer Perceived Value and Perceived Corporate Social ResponsibilitySustainability, 2024-04, Vol.16 (7), p.2968 [Peer Reviewed Journal]COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16072968Full text available |