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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media AdvertisingManagement dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019Full text available |
| 2 |
Material Type: Article
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The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual PerceptionStudies in business and economics (Romania), 2020-08, Vol.15 (2), p.175-191 [Peer Reviewed Journal]ISSN: 2344-5416 ;EISSN: 2344-5416 ;DOI: 10.2478/sbe-2020-0033Full text available |
| 3 |
Material Type: Article
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Digital Content Marketing and EWOM: A Mediational Serial ApproachBusiness Systems Research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010Full text available |
| 4 |
Material Type: Article
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The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: A case study in PT. Saikho Indo KreatifManagement (Zielona Góra), 2023-01, Vol.27 (1), p.157-183 [Peer Reviewed Journal]Copyright University of Zielona Góra, Faculty of Economics and Management 2023 ;ISSN: 2299-193X ;ISSN: 1429-9321 ;EISSN: 2299-193X ;DOI: 10.58691/man/172050Full text available |
| 5 |
Material Type: Article
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Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital spaceManagement & marketing (Bucharest, Romania), 2023-12, Vol.18 (4), p.537-555 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0029Full text available |
| 6 |
Material Type: Article
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The impact of quality of C2C online store on consumer satisfaction: an empirical study in LithuaniaManagement & marketing (Bucharest, Romania), 2023-06, Vol.18 (2), p.113-126 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0007Full text available |
| 7 |
Material Type: Article
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Celebrity endorsement influence on destination imageNase Gospodarstvo (English)., 2022-12, Vol.68 (4), p.66-74 [Peer Reviewed Journal]2022. This work is published under http://www.ng-epf.si/index.php/ngoe/index (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2385-8052 ;ISSN: 0547-3101 ;EISSN: 2385-8052 ;DOI: 10.2478/ngoe-2022-0024Full text available |
| 8 |
Material Type: Article
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The Role of Planned Behavior in Predicting Customer OrientationManagement (Zielona Góra), 2022-12, Vol.26 (2), p.41-62 [Peer Reviewed Journal]2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2299-193X ;ISSN: 1429-9321 ;EISSN: 2299-193X ;DOI: 10.2478/manment-2019-0095Full text available |
| 9 |
Material Type: Article
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Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition CountryFoundations of management, 2023-01, Vol.15 (1), p.35-50 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2300-5661 ;ISSN: 2080-7279 ;EISSN: 2300-5661 ;DOI: 10.2478/fman-2023-0003Full text available |
| 10 |
Material Type: Article
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Examining the moderating effect of shopping value on private-label and loyalty in Indian grocery storesManagement & Marketing, 2018-03, Vol.13 (1), p.748-760 [Peer Reviewed Journal]2018. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1842-0206 ;EISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2018-0003Full text available |
| 11 |
Material Type: Article
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Factors differentiating between concentric and sprinkled multiple-patronage shoppers in KuwaitManagement & Marketing, 2018-03, Vol.13 (1), p.730-747 [Peer Reviewed Journal]2018. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1842-0206 ;EISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2018-0002Full text available |
| 12 |
Material Type: Article
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The Effectiveness of Branded Mobile Apps on User’s Brand Attitudes and Purchase IntentionsReview of economic and business studies, 2016-06, Vol.9 (1), p.141-154 [Peer Reviewed Journal]ISSN: 1843-763X ;EISSN: 2068-7249 ;DOI: 10.1515/rebs-2016-0029Full text available |
| 13 |
Material Type: Article
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Analyzing the Profile and Purchase Intentions of Green Consumers in PolandEkonomika - Vilniaus universitetas, 2017-01, Vol.96 (1), p.93-112 [Peer Reviewed Journal]Copyright Vilniaus Universiteto Leidykla 2017 ;ISSN: 1392-1258 ;EISSN: 2424-6166 ;DOI: 10.15388/ekon.2017.1.10666Full text available |
| 14 |
Material Type: Article
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Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury PerfumesSouth East European journal of economics and business, 2021-06, Vol.16 (1), p.93-106 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2233-1999 ;EISSN: 2233-1999 ;DOI: 10.2478/jeb-2021-0008Full text available |
| 15 |
Material Type: Article
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Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brandsCentral European Management Journal, 2023-08, Vol.31 (2), p.274-288 [Peer Reviewed Journal]ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.1108/CEMJ-02-2022-0019Full text available |
| 16 |
Material Type: Article
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Innovation and trends in olfactory marketing: A review of the literatureJournal of Economics and Management, 2022-01, Vol.44 (1), p.210-235 [Peer Reviewed Journal]ISSN: 2719-9975 ;EISSN: 2719-9975 ;DOI: 10.22367/jem.2022.44.09Full text available |
| 17 |
Material Type: Article
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Boosting Brands with Augmented Reality: Why and When it WorksNIM Marketing Intelligence Review, 2023-11, Vol.15 (2), p.24-29 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2628-166X ;ISSN: 2627-4957 ;EISSN: 2628-166X ;DOI: 10.2478/nimmir-2023-0013Full text available |
| 18 |
Material Type: Article
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Country-of-Origin Effects on Consumer Buying Behaviours. A Case of Mobile PhonesStudies in business and economics (Romania), 2018-08, Vol.13 (2), p.179-201 [Peer Reviewed Journal]ISSN: 2344-5416 ;EISSN: 2344-5416 ;DOI: 10.2478/sbe-2018-0029Full text available |
| 19 |
Material Type: Article
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Negative Word-of-Mouth: Exploring the Impact of Adverse Messages on Consumers’ Reactions on FacebookReview of economic and business studies, 2017-12, Vol.10 (2), p.157-173 [Peer Reviewed Journal]ISSN: 1843-763X ;EISSN: 2068-7249 ;DOI: 10.1515/rebs-2017-0059Full text available |
| 20 |
Material Type: Article
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How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA ApproachPhysical culture and sport studies and research, 2023-09, Vol.100 (1), p.61-74 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1899-4849 ;ISSN: 2081-2221 ;EISSN: 1899-4849 ;DOI: 10.2478/pcssr-2023-0019Full text available |
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