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Results 1 - 20 of 790  for All Library Resources

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1
Influence of consumers’ perceived risk on consumers’ online purchase intention
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Article
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Influence of consumers’ perceived risk on consumers’ online purchase intention

Journal of research in interactive marketing, 2018-10, Vol.12 (3), p.309-327 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-11-2017-0100

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2
Antecedents of luxury brand purchase intention
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Article
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Antecedents of luxury brand purchase intention

The journal of product & brand management, 2011-09, Vol.20 (6), p.457-467 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610421111166603

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3
The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
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Article
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The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

The journal of product & brand management, 2013-01, Vol.22 (5/6), p.342-351 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0299

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4
The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators
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Article
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The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators

Information systems and e-business management, 2012-12, Vol.10 (4), p.549-570 [Peer Reviewed Journal]

Springer-Verlag 2011 ;Springer-Verlag Berlin Heidelberg 2012 ;ISSN: 1617-9846 ;EISSN: 1617-9854 ;DOI: 10.1007/s10257-011-0181-5

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5
Exploring young consumers’ trust and purchase intention of organic cotton apparel
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Exploring young consumers’ trust and purchase intention of organic cotton apparel

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.522-532 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2017-2176

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6
How does greenwashing affect green branding equity and purchase intention? An empirical research
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Article
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How does greenwashing affect green branding equity and purchase intention? An empirical research

Marketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339

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7
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated model
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Article
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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated model

Marketing intelligence & planning, 2015-05, Vol.33 (3), p.258-275

Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2013-0069

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8
Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
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Article
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Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention

Electronic commerce research, 2014-03, Vol.14 (1), p.1-23 [Peer Reviewed Journal]

Springer Science+Business Media New York 2014 ;COPYRIGHT 2014 Springer ;ISSN: 1389-5753 ;EISSN: 1572-9362 ;DOI: 10.1007/s10660-014-9139-2

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9
Symmetry influences packaging aesthetic evaluation and purchase intention
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Article
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Symmetry influences packaging aesthetic evaluation and purchase intention

International journal of retail & distribution management, 2018-12, Vol.46 (11/12), p.1026-1040 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-06-2017-0123

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10
Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?: Evidence from China's auto industry
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Article
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Does country‐of‐origin matter in the relationship between brand personality and purchase intention in emerging economies?: Evidence from China's auto industry

International marketing review, 2008-01, Vol.25 (4), p.458-474 [Peer Reviewed Journal]

Copyright Emerald Group Publishing Limited 2008 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330810887495

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11
The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention
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Article
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The influence of negative publicity on brand equity: attribution, image, attitude and purchase intention

The journal of product & brand management, 2018-11, Vol.27 (4), p.440-451 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1396

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12
Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
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Article
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Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.533-542 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2017-2081

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13
Consumers' purchase intention toward foreign brand goods
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Article
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Consumers' purchase intention toward foreign brand goods

Management decision, 2013-03, Vol.51 (2), p.434-450 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741311301902 ;CODEN: MANDA4

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14
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management
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Article
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The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management

The journal of brand management, 2012-10, Vol.20 (1), p.65-76 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2012.2

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15
The effect of store image and service quality on brand image and purchase intention for private label brands
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Article
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The effect of store image and service quality on brand image and purchase intention for private label brands

Australasian marketing journal, 2011-02, Vol.19 (1), p.30-39 [Peer Reviewed Journal]

2010 Australian and New Zealand Marketing Academy. ;Copyright Elsevier Limited Feb 2011 ;ISSN: 1441-3582 ;ISSN: 1839-3349 ;EISSN: 1839-3349 ;DOI: 10.1016/j.ausmj.2010.11.001

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16
Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention
Material Type:
Article
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Japanese consumers' need for uniqueness: Effects on brand perceptions and purchase intention

Journal of fashion marketing and management, 2007-01, Vol.11 (2), p.270-280 [Peer Reviewed Journal]

Copyright Emerald Group Publishing Limited 2007 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/13612020710751428

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17
The influence of service quality and trade show effectiveness on post-show purchase intention
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Article
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The influence of service quality and trade show effectiveness on post-show purchase intention

European journal of marketing, 2011-11, Vol.45 (11/12), p.1642-1659 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111167324

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18
When do high prices lead to purchase intention? Testing two layers of moderation effects
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Article
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When do high prices lead to purchase intention? Testing two layers of moderation effects

Asia Pacific journal of marketing and logistics, 2019-10, Vol.31 (5), p.1516-1531 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-07-2018-0271

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19
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence
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Article
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Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence

Journal of advertising, 2002-10, Vol.31 (3), p.43-57 [Peer Reviewed Journal]

Copyright Taylor & Francis Group, LLC 2002 ;Copyright 2002 American Academy of Advertising ;Copyright American Academy of Advertising Fall 2002 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2002.10673675 ;CODEN: JOADD7

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20
Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer
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Article
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Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer

The Journal of consumer marketing, 2016-01, Vol.33 (6), p.469-478 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-1546

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