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Material Type: Article
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Antecedents of green purchase intention: a cross-cultural empirical evidence from Vietnam and PolandOeconomia Copernicana, 2021-12, Vol.12 (4), p.935-971 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2021.031Full text available |
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2 |
Material Type: Article
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Colour temperature in advertising and its impact on consumer purchase intentionsOeconomia Copernicana, 2017-12, Vol.8 (4), p.657-669 [Peer Reviewed Journal]2017. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.v8i4.40Full text available |
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3 |
Material Type: Article
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Country of origin as a determinant of young Europeans` buying attitudes — marketing implicationsOeconomia Copernicana, 2018-03, Vol.9 (1), p.123-142 [Peer Reviewed Journal]2018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2018.007Full text available |
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Material Type: Article
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The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality modelsOeconomia Copernicana, 2021-03, Vol.12 (1), p.125-157 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2021.006Full text available |
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5 |
Material Type: Article
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Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce appsOeconomia Copernicana, 2021-12, Vol.12 (4), p.1033-1062 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2021.034Full text available |
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6 |
Material Type: Article
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Neuromanagement decision making in facial recognition biometric authentication as a mobile payment technology in retail, restaurant, and hotel business modelsOeconomia Copernicana, 2022-03, Vol.13 (1), p.225-250 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2022.007Full text available |
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7 |
Material Type: Article
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Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countriesOeconomia Copernicana, 2020-12, Vol.11 (4), p.721-742 [Peer Reviewed Journal]2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2020.029Full text available |
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8 |
Material Type: Article
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Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketingOeconomia Copernicana, 2022-03, Vol.13 (1), p.181-223 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2022.006Full text available |
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9 |
Material Type: Article
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ATTITUDE TOWARD SMOKING: THE EFFECT OF NEGATIVE SMOKING-RELATED PICTURESOeconomia Copernicana, 2017-06, Vol.8 (2), p.317-328 [Peer Reviewed Journal]Copyright Nicolaus Copernicus University Press Jun 2017 ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.v8i2.20Full text available |
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10 |
Material Type: Article
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Health and environmental attitudes and values in food choices: a comparative study for Poland and Czech RepublicOeconomia Copernicana, 2019-09, Vol.10 (3), p.433-452 [Peer Reviewed Journal]2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2019.021Full text available |
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11 |
Material Type: Article
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Assessing the effects of socially responsible strategic partnerships on building brand equity of integrated business structures in UkraineOeconomia Copernicana, 2018-12, Vol.9 (4), p.715-730 [Peer Reviewed Journal]2018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2018.035Full text available |
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12 |
Material Type: Article
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Brand valuation: an innovative approach based on the risk differenceOeconomia Copernicana, 2021-03, Vol.12 (1), p.159-191 [Peer Reviewed Journal]2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2021.007Full text available |
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13 |
Material Type: Article
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Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods marketOeconomia Copernicana, 2019-12, Vol.10 (4), p.669-688 [Peer Reviewed Journal]2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2019.032Full text available |
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14 |
Material Type: Article
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Cost of recognisability of a sponsor’s brand achieved through TV broadcastsOeconomia Copernicana, 2017-09, Vol.8 (3), p.447-461 [Peer Reviewed Journal]2017. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.v8i3.28Full text available |