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Results 1 - 20 of 55  for All Library Resources

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1
Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials
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Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials

Journal of fashion marketing and management, 2019-09, Vol.23 (4), p.414-439 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-10-2018-0133

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2
Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention
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Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention

Foods, 2022-03, Vol.11 (7), p.978 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods11070978 ;PMID: 35407066

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3
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour

Journal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]

Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJ

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4
SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY
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SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITY

Economics & sociology, 2023-01, Vol.16 (1), p.85-105 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-789X ;EISSN: 2306-3459 ;DOI: 10.14254/2071789X.2023/16-1/6

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5
The role of betrayal in the response to value and performance brand crisis
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The role of betrayal in the response to value and performance brand crisis

Marketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7

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6
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
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A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers

Journal of research in interactive marketing, 2021-06, Vol.15 (2), p.181-199 [Peer Reviewed Journal]

Zheng Shen. ;Zheng Shen. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-10-2019-0161

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7
Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China
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Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from China

Journal of business ethics, 2013-09, Vol.117 (1), p.111-121 [Peer Reviewed Journal]

2013 Springer Science+Business Media ;Springer Science+Business Media Dordrecht 2012 ;Springer Science+Business Media Dordrecht 2013 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1512-2 ;CODEN: JBUEDJ

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8
Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making
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Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making

Journal of business ethics, 2013-03, Vol.113 (2), p.243-263 [Peer Reviewed Journal]

Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1292-8 ;CODEN: JBUEDJ

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9
Transaction utility effects when quality is uncertain
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Article
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Transaction utility effects when quality is uncertain

Journal of the Academy of Marketing Science, 1997-12, Vol.25 (1), p.45-55 [Peer Reviewed Journal]

Copyright Sage Publications, Inc. Winter 1997 ;Academy of Marketing Science 1997. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02894508 ;CODEN: JAMSDE

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10
What kind of video gamer are you?
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Article
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What kind of video gamer are you?

The Journal of consumer marketing, 2019-02, Vol.36 (1), p.218-227 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2017-2249

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11
Purchase Intentions of Women Shoppers towards Discretionary Expenditure Products during Recession -An Exploratory Study
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Article
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Purchase Intentions of Women Shoppers towards Discretionary Expenditure Products during Recession -An Exploratory Study

Drishtikon : a management journal, 2009-01, Vol.1 (1), p.61

Copyright Publishing India Group 2009 ;ISSN: 0975-7422 ;EISSN: 0975-7848

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12
Functional Beverages in Selected Countries of Asia Pacific Region: A Review
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Article
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Functional Beverages in Selected Countries of Asia Pacific Region: A Review

Beverages (Basel), 2020-06, Vol.6 (2), p.21 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2306-5710 ;EISSN: 2306-5710 ;DOI: 10.3390/beverages6020021

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13
Women consumers in the China cosmetic surgery market
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Article
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Women consumers in the China cosmetic surgery market

Journal of the International Academy for Case Studies, 2011-11, Vol.17 (8), p.73 [Peer Reviewed Journal]

COPYRIGHT 2011 Jordan Whitney Enterprises, Inc. ;Copyright The DreamCatchers Group, LLC 2011 ;ISSN: 1078-4950 ;EISSN: 1532-5822

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14
Hypermarket private-label products, brand strategies and spokesperson persuasion
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Hypermarket private-label products, brand strategies and spokesperson persuasion

European journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085

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15
Wat is de modererende invloed van milieubetrokkenheid op de effectiviteit van visuele versus tekstuele groene labels?
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Article
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Wat is de modererende invloed van milieubetrokkenheid op de effectiviteit van visuele versus tekstuele groene labels?

Tijdschrift voor communicatiewetenschap, 2018, Vol.46 (4), p.299-365 [Peer Reviewed Journal]

Copyright Boom Uitgevers Den Haag 2018 ;ISSN: 1384-6930 ;EISSN: 1875-7286 ;DOI: 10.5117/2018.046.004.004

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16
Green Product and Sustainable Tourism Development: The Role of Green Buying Behavior
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Article
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Green Product and Sustainable Tourism Development: The Role of Green Buying Behavior

Revista argentina de clínica psicológica, 2021-01, Vol.30 (2), p.236

Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.4022

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17
CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification
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Article
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CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification

Sustainability, 2023-01, Vol.15 (1), p.802 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15010802

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18
College students’ responses to prosocial marketing claims on apparel hang tags
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Article
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College students’ responses to prosocial marketing claims on apparel hang tags

Journal of fashion marketing and management, 2014-07, Vol.18 (3), p.269-283 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-12-2012-0075

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19
Factors Affecting the Consumers Online Shopping During the COVID-19 Pandemic in China
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Article
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Factors Affecting the Consumers Online Shopping During the COVID-19 Pandemic in China

Revista argentina de clínica psicológica, 2021-01, Vol.30 (1), p.853

Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.2081

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20
Effect of Ambient Scents and Behavior Responses of Customer
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Article
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Effect of Ambient Scents and Behavior Responses of Customer

Revista argentina de clínica psicológica, 2021-01, Vol.30 (2), p.133

Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.413

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